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2013-05-15 12:27:21

New TV Creative for Bud Light Music First Program to Debut This Week ST. LOUIS, May 15, 2013 /PRNewswire/ -- Bud Light Music First's grand finale, "50/50/1," will cap a summer-long celebration of music with a never-before-seen live music event that will see Bud Light present one concert in each of the 50 states on a single day. Today, Bud Light announced 14 new 50/50/1 acts. Miguel, Metric, Ludacris, NEEDTOBREATHE, Chevy Metal, The Faint, North Mississippi Allstars, Flogging Molly,...

2013-05-15 08:38:35

iPads for Soldiers, Packages From Home and the National Organization for Research (NORC) Receive $200,000 in Grants to Further Their Efforts in Support of the Troops WASHINGTON, May 15, 2013 /PRNewswire/ -- Diageo, as part of its Diageo Salutes the Troops initiative, today announced that it has contributed $200,000 to three organizations dedicated to supporting our military troops both at home and abroad: iPads for Soldiers, Packages From Home and the independent research...

2013-05-13 16:24:40

Four Friends Have Been Selected for the Best Summer Job They'll Never Get Paid For CHICAGO, May 13, 2013 /PRNewswire/ -- After a nationwide search that began in March, Miller Lite announced today the winners of the Miller Time Internship, a two week "internship" that explores the best jobs Miller Lite has to offer. (Logo: http://photos.prnewswire.com/prnh/20121112/CG11151LOGO) Hailing from Angola, Ind., the winners are long-time friends John McLaughlin, Matt Kopina, Mason Zimmer...

2013-05-08 16:24:26

Coors Light Teams Up with Latin Powerhouse Duo Wisin & Yandel CHICAGO, May 8, 2013 /PRNewswire/ -- Coors Light has partnered with award winning urban Latin music superstars Wisin & Yandel. The duo holds 21 Platinum Album Awards and eight Gold Album Awards across the United States and Latin America. The World's Most Refreshing Beer will refresh legal-drinking-age consumers while Wisin & Yandel turn up the heat with the summer program, "Coors Light Refreshes Your Summer."...

2013-04-29 16:26:27

Radio and OOH Campaign Humorously Celebrate the Light Cerveza as "Dangerously Bold" NEW YORK, April 29, 2013 /PRNewswire/ -- Tecate Light, the No. 1 light beer in Mexico and the fastest-growing mainstream light cerveza in the Western states( (1)), announced today the launch of a new English-language advertising campaign targeting bicultural Hispanic millennial men 21 and older. Dubbed "Dangerously Bold", the effort consists of a radio spot and out-of-home creative that humorously...

2013-04-19 12:26:05

ST. LOUIS, April 19, 2013 /PRNewswire/ -- The Bud Light Hotel was honored this week with the award for Best Brand Activation at Live Event at the 2013 Cynopsis Sports Media Awards. The second-annual awards ceremony by the influential trade publication, which honors the best in sports television, social media and marketing, recognized the Bud Light Hotel event for its uniqueness in activating its NFL sponsorship around one of the biggest sporting events of 2012: Super Bowl XLVI. For...

2013-04-12 16:22:31

Budweiser America Made Better program connects adults to local watershed cleanups in 10 cities and rewards them with tickets to Budweiser Made in America parties ST. LOUIS, April 12, 2013 /PRNewswire/ -- This summer, Budweiser is inviting consumers to make a splash in communities across the country by participating in a series of cleanup events, in select cities, aimed at preserving and protecting lakes and rivers. These efforts are part of the Budweiser America Made Better...

2013-04-09 12:26:11

NEW YORK, April 9, 2013 /PRNewswire/ -- From its buzzing pop-up 'Magazzini' at Milan Design Week, Heineken today invited designers from around the world to collaborate on building the ultimate concept lounge bar. This is the second edition of its Heineken Open Design Explorations (ODE) innovation project. This year's 'nightlife' theme will give designers from four cities -New York, Singapore, Warsaw and Mexico City- a brief to design an all-round lounge bar experience. Emerging talents from...

2013-04-08 12:25:36

Coachella's Exclusive Beer Sponsor to Provide Festival-Goers with Cutting-Edge Services and Entertainment WHITE PLAINS, N.Y., April 8, 2013 /PRNewswire/ -- Heineken®, the official beer/malt beverage sponsor of the Coachella Valley Music and Arts Festival, taking place from April 12 - 14 and April 19 - 21, will provide several offerings to enhance attendee experience at one of the world's largest musical festivals. During both weekends, Heineken will host top DJs and provide free Wi-Fi in...

2013-03-28 12:26:57

Multi-Tiered Sponsorship Contract Includes Specialized Point of Sale Merchandise, Prominent Brand Exposure at Bowling Events and On-Site Signage in Bowling Centers Nationwide ARLINGTON, Texas, March 28, 2013 /PRNewswire/ -- Strike Ten Entertainment (STE), the bowling industry's marketing and sponsorship division, announced today that it has struck up a partnership with Miller High Life, a cornerstone of the MillerCoors portfolio, to become the "Official Beer of Bowling." Strike Ten...