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Last updated on April 20, 2014 at 21:20 EDT

Latest Beer Stories

2014-04-14 12:31:11

Miller High Life Returns to National Spotlight with New ?I Am Rich' Campaign CHICAGO, April 14, 2014 /PRNewswire/ -- The Champagne of Beers is returning to the national stage with the debut of television and print advertising, increased digital and social media engagement and limited-edition packaging to help legal age beer drinkers discover their own "Pursuit of the High Life." With a new campaign called "I Am Rich," the iconic beer, first brewed in 1903, spotlights what matters...

Brewer's Yeast Used In European Lagers Has Its Roots In South America
2014-04-10 10:32:18

Brett Smith for redOrbit.com - Your Universe Online The Saccharomyces pastorianus yeast is an essential ingredient that helped to make European lager beers over the past few hundred years and a new study in the journal Molecular Ecology has revealed that this yeast actually has its roots in South America. The new study confirms that a “traveling” parent of the brewing yeast, called Saccharomyces eubayanus, discovered in 2011, is indeed from South America – more specifically from...

2014-04-09 12:24:11

Red Hare Brewing Company to package its craft beer in the world's first certified high-recycled content aluminum beverage can ATLANTA and DENVER, April 9, 2014 /PRNewswire/ -- Novelis, the world leader in aluminum rolling and recycling, today announced at the 2014 Craft Brewers Conference in Denver that Red Hare Brewing Company will launch the world's first commercial use of evercan(TM), the company's independently certified high-recycled content aluminum sheet for beverage cans....

2014-04-08 23:24:57

Many small breweries don't even know where their beers go. BeerMappr shows them, and creates a map to share with customers. Fayetteville, West Virginia (PRWEB) April 08, 2014 A WV company has developed a digital tool to even the marketing playing field for beer breweries nationwide. The new service, BeerMappr, is the first affordable option for breweries to find out where their beers are distributed, basic information many breweries still don't have access to. BeerMappr also...

2014-04-08 23:03:06

Lucky Buddha Beer rewarded Tim Rowe from Battle Creek, Michigan Beer for Life for selecting the best NCAA bracket in the Lucky Buddha Bracket Challenge. Los Angeles, California (PRWEB) April 08, 2014 Lucky Buddha Beer rewarded Tim Rowe from Battle Creek, Michigan beer for life for selecting the best NCAA bracket in the Lucky Buddha Bracket Challenge. On the heels of the UCONN Huskies thrilling victory, Lucky Buddha Beer named a champion of their own. Rowe submitted his best bracket in...

2014-04-07 16:26:09

BROOMFIELD, Colo., April 7, 2014 /PRNewswire/ -- From the heart of San Diego's burgeoning craft beer scene, popular relative newcomer Saint Archer Brewing Company has released their four core beers in 12-ounce cans from Ball Corporation (NYSE: BLL). http://photos.prnewswire.com/prnvar/20140407/LA99591 "The bottom line is cans speak to who we are as a brand and the lifestyle we all live," says Saint Archer CEO Josh Landan. "Saint Archer was founded by a collection of professional...

2014-04-04 23:35:47

Local brewer uses water produced by a revolutionary treatment system and finds significant production advantages. Cambridge, Ontario (PRWEB) April 03, 2014 Jeff Chcoski, owner/operator of Niagara Brew Club in St. Catharines, Ontario conducted a trial on three different beer varieties using water produced by the ESIL water treatment system. The ESIL system employs the ‘electrolysis of water’ theory developed by Michael Faraday, (laws of electrolysis). ESIL produces water that is free...

2014-04-03 20:22:24

FORT COLLINS, Colo., April 3, 2014 /PRNewswire/ -- The Anheuser-Busch Foundation today announced a $250,000 donation to Colorado State University's newly developed Fermentation Science and Technology program. The gift will fund the renovation of academic space and the hands-on lab at CSU. Before a crowd of university and local officials, representatives from the brewery emphasized Anheuser-Busch's commitment to community involvement, and praised the accomplishments of the university...

2014-04-03 12:26:41

On-premise operator ratings of spirits, wine, beer, non-alcohol and mixer companies identify top suppliers CHICAGO, April 3, 2014 /PRNewswire/ -- Adult beverage suppliers rated as top performing partners by leading chain restaurant and hotel beverage professionals were recognized as Technomic presented the 2014 VIBE Supplier Awards during the VIBE Conference in Las Vegas last week. To insure efficient, fair and unbiased balloting and analysis, the VIBE Conference partnered with Technomic to...

Beer Lovers Tweet About Their Favorite Brands
2014-04-02 05:03:17

redOrbit Staff & Wire Reports - Your Universe Online Thanks to a recent Twitter mapping project, experts from the University of Kentucky have managed to determine that adults living in the Eastern half of the United States prefer to drink Bud Light, while Coors Light is the preferred brand of beer for those living in the Western half – especially in and around the state of Colorado. In addition, associate professor of geography Matthew Zook and PhD student Ate Poorthuis used...