Latest Behavioral targeting Stories
Global Deal Leverages Lotame Data Management Platform Across AdWave Audio Ad Marketplace San Mateo, Calif.
Awareness of DAA AdChoices Icon for Control Over Targeted Ads Jumps to 37% SAN FRANCISCO, Feb.
DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program NEW YORK, July 17, 2014 /PRNewswire-USNewswire/ -- The Digital
Widespread data availability facilitates delivery of relevant advertising to consumers New York, NY (PRWEB) July 16, 2014 Leading online data marketplace
Expert Insights: Daniel Toubian, Principal Consultant, Retail & Consumer Brands at Maxymiser explains the symbiotic relationship between testing and personalization for customer experience optimization.
In an effort to increase web conversions for Autoshopper.com customers, two Auto Industry Giants have joined forces.
VivaKi Recognizes Datonics as Certified Data Partner & Announces Plans to Leverage Datonics Data Across all Platforms Where It Transacts Programmatic Media (PRWEB)
Move to renovated pre-war Long Island City building accommodates rapid growth for leader and pioneer in privacy-friendly, targeted advertising. Long Island City,
Website Testing and Optimization Trends in Q1 2014 Point to Increased Adoption, New Subset of "Power Testers" NEW DELHI, India, April 17, 2014 /PRNewswire/ -- Wingify, a pioneer in website
As first to adopt the TRUSTed Ads Mobile Privacy Management Platform, Millennial Media shares results from their 2013 campaigns SAN FRANCISCO, April 9, 2014 /PRNewswire/ -- TRUSTe,
- Withering but not falling off, as a blossom that persists on a twig after flowering.