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Last updated on April 21, 2014 at 1:20 EDT

Latest Behavioral targeting Stories

2014-04-17 08:26:00

Website Testing and Optimization Trends in Q1 2014 Point to Increased Adoption, New Subset of "Power Testers" NEW DELHI, India, April 17, 2014 /PRNewswire/ -- Wingify, a pioneer in website testing and developer of Visual Website Optimizer (VWO), a leading A/B website testing solution used by thousands of marketers worldwide, today announced that increasing use of A/B testing by "Power Testers" is driving revenue growth for the company. Wingify has experienced 100 percent growth...

2014-04-09 08:26:36

As first to adopt the TRUSTed Ads Mobile Privacy Management Platform, Millennial Media shares results from their 2013 campaigns SAN FRANCISCO, April 9, 2014 /PRNewswire/ -- TRUSTe, the leading global data privacy management company, today announced that it has more than doubled its mobile advertising partner base in the last year with a total of thirty-three networks now choosing to utilize TRUSTed Ads as their mobile advertising privacy solution. Since it was first to market two...

2014-02-10 08:22:21

Ads with cookies are up to seven times more valuable, and smaller Web sites benefit disproportionately from the value those ads create WASHINGTON, Feb. 10, 2014 /PRNewswire-USNewswire/ -- Online advertising that uses cookie technology to increase relevance by leveraging consumers' information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This...

2013-12-16 16:24:17

Business combination creates best digital audio platforms of Europe and U.S. SAN FRANCISCO, Dec. 16, 2013 /PRNewswire/ -- Radionomy (radionomy.com), one of the largest radio platforms for producers and broadcasters worldwide has combined with TargetSpot (TargetSpot.com), the leader in targeting and ad-serving in the U.S. digital audio market, to form the world's largest and most advanced digital audio advertising network. As part of the Radionomy Group, the combined ad network known as...

2013-11-05 08:27:34

New Zogby survey reveals that users demand ad-supported content, value tools that enhance transparency and choice WASHINGTON, Nov. 5, 2013 /PRNewswire-USNewswire/ -- The more Internet users learn about the protections and choices available to them, the more comfortable they become with online interest-based advertising, according to a new poll conducted by Zogby Analytics on behalf of the Digital Advertising Alliance (DAA). (Photo: http://photos.prnewswire.com/prnh/20131105/DC10326) (Logo:...

2013-08-15 23:04:35

Company also secures TRUSTe and Safe Harbor Compliance Certification. Westminster, CO (PRWEB) August 15, 2013 Trueffect, the leading First-Party Targeting and Media Measurement Platform for large performance advertisers, today announced a new strategic partnership with RedArk, a UK based Marketing Insights Firm, to provide the company’s First-Party technology solutions to RedArk’s extensive customer base throughout Europe. A leader in customer behavioral targeting, data mining and...

2013-06-20 16:26:01

WASHINGTON, June 20, 2013 /PRNewswire-USNewswire/ -- Mozilla's decision to summarily block the vast majority of third-party cookies for all of its users threatens to destabilize an advertising ecosystem that supports free content and services relied upon by hundreds of millions of Internet users worldwide, the Digital Advertising Alliance (DAA) warned today. (Logo: http://photos.prnewswire.com/prnh/20130418/DC97037LOGO) Beyond jeopardizing the amount and quality of content available to...

2013-06-13 08:24:52

AdTruth, PubMatic and TRUSTe to present at Cannes Lions International Festival of Creativity NEW YORK, June 13, 2013 /PRNewswire/ -- Two leading digital advertising companies, Ad Truth and PubMatic, in concert with global privacy management solutions provider, TRUSTe, announced today a new advertising technology solution. This solution is based on providing consumer choice when using interest based advertising dependent on technologies other than cookies. (Logo:...

2013-06-05 08:24:28

Technologists, economists and policy leaders convene to discuss the Digital Advertising Alliance program and the future of ad-supported content WASHINGTON, June 5, 2013 /PRNewswire-USNewswire/ -- Technology and policy leaders from around the world today will gather to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit will address the continuing evolution of the DAA...

2013-05-07 08:26:10

Popularity of Geo-Precise Mobile Targeting More Than Doubled in Q1 2013 Compared to Q1 2012 NEW YORK, May 7, 2013 /PRNewswire/ -- xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today released its latest quarterly report, Mobile-Location Insights Q1 2013, focused on mobile advertising trends in Q1 of this year. According to the report, which is derived from xAd's network and campaign data from January 1 through March 31 of 2013,...