Latest Behavioral targeting Stories
Popularity of Geo-Precise Mobile Targeting More Than Doubled in Q1 2013 Compared to Q1 2012 NEW YORK, May 7, 2013 /PRNewswire/ -- xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today released its latest quarterly report, Mobile-Location Insights Q1 2013, focused on mobile advertising trends in Q1 of this year. According to the report, which is derived from xAd's network and campaign data from January 1 through March 31 of 2013,...
Audience Targeting Budgets to Increase by an Average of 38% as the Influence of the 3rd Party Data Ecosystem Grows NEW YORK, April 24, 2013 /PRNewswire/ -- eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced the results of a comprehensive survey conducted in conjunction with Digiday. The State of the Industry survey captured feedback from over 650 digital advertising professionals on the importance of audience...
New poll commissioned by the Digital Advertising Alliance (DAA) shows that Americans understand and appreciate the importance of the ad-supported Internet WASHINGTON, April 18, 2013 /PRNewswire-USNewswire/ -- Americans place great value on the availability of free Internet content, and appreciate Internet advertising that is tailored to their specific interests, a new poll finds. The survey, commissioned by the Digital Advertising Alliance (DAA), measured attitudes regarding online...
Report reveals 95% of national advertisers now leverage some form of mobile location targeting NEW YORK, March 7, 2013 /PRNewswire/ -- xAd, the leader in delivering targeted mobile ads based on accurate user location and search context, today released its latest quarterly report, Mobile-Local Performance Stats, focused on annual mobile advertising trends throughout 2012. According to the report, which is derived from xAd's network and campaign data from January 1 through December...
Advanced Technology Allows Advertisers to Target Interested Consumers in Real-Time Bidding Environment New York, NY (PRWEB) October 08, 2012 StrikeAd, the world’s first international mobile Demand Side Platform (DSP), today announced the launch of a new, proprietary retargeting product. The high-load, high-speed database now powers StrikeAd’s three new solutions: retargeting, frequency capping and behavioral targeting. While adhering to the highest privacy standards, the innovative...
NEW YORK, September 13, 2012 /PRNewswire/ -- Emailvision Holdings Ltd., the leader in marketing automation and customer intelligence, today announced it has acquired PredictiveIntent Ltd., a pioneer in behavioral targeting and predictive analytics technology. With this acquisition, Emailvision is extending its customer intelligence offering to help marketers deliver more relevant and personalized marketing experiences on their websites and email marketing campaigns....
ZEDO, the leading independent global ad platform partner for publishers, today announced that it has become a member of the Network Advertising Initiative (http://www.networkadvertising.org), a coalition of over 90 online advertising companies committed to complying with self-regulatory standards that establish and reward responsible business and data management principles. San Francisco, CA and NYC, NY (PRWEB) July 18, 2012 ZEDO Continues Privacy and Security Leadership by Joining NAI...
SAN FRANCISCO and RESTON, Va., April 24, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and Pretarget, the intent targeting company, today released results of an online advertising study which found that ad viewability and hover time are more strongly correlated with conversions (defined as purchases and requests for information) than clicks or total impressions. (Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO) "Your ad...
With the political clobbering of the SOPA-PIPA anti-piracy legislation still visible in their rearview mirrors, a handful of American Internet giants are turning their attention towards a new political threat: federally mandated privacy policies. Yet with a tepid public looking on rather joining the ranks of online activists, tech companies may find that their attempts to derail personal-data collection legislation to be an entirely different ballgame. Silicon Valley blue-chips like Apple,...
WASHINGTON, Feb. 23, 2012 /PRNewswire/ -- Today at a White House gathering with leaders of the business community, Director of the National Economic Council and Assistant to the President for Economic Policy, Gene Sperling, U.S. Secretary of Commerce, John Bryson, and Federal Trade Commission Chairman, Jon Leibowitz, commended the Digital Advertising Alliance (DAA) and its members for the significant progress over the past three years to implement a strong privacy protection...
