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Latest Behavioral targeting Stories

2014-07-17 12:25:13

DigitalAdvertisingAlliance.org provides guidance on the DAA's increasingly globally recognized self-regulatory program NEW YORK, July 17, 2014 /PRNewswire-USNewswire/ -- The Digital Advertising Alliance (DAA) has launched its newest web property, http://www.digitaladvertisingalliance.org/, which builds on DAA's commitment to educate the advertising industry about DAA's established and enforceable principles for responsible privacy practices across the online advertising industry, and...

2014-07-16 23:04:20

Widespread data availability facilitates delivery of relevant advertising to consumers New York, NY (PRWEB) July 16, 2014 Leading online data marketplace Datonics has added GumGum, TwoPointO and Vemba to its roster of data distribution partners. These partnerships will allow the companies to deliver relevant data-driven advertising to target customers on behalf of their clients. GumGum is the leading in-image advertising provider, driving brand engagement for advertisers by placing...

2014-07-16 16:22:42

Expert Insights: Daniel Toubian, Principal Consultant, Retail & Consumer Brands at Maxymiser explains the symbiotic relationship between testing and personalization for customer experience optimization. NEW YORK, July 16, 2014 /PRNewswire/ -- Online marketers for retail brands often perceive and organize their personalization and testing strategies separately. They go so far as to create positions responsible for each within a team, wasting resources and creating unnecessary...

2014-07-11 23:07:51

In an effort to increase web conversions for Autoshopper.com customers, two Auto Industry Giants have joined forces. Online Drive and Autoshopper.com will pioneer the organic 3rd party lead generation model and help Auto Dealers close more website visitors this summer of 2014. Orlando, FL (PRWEB) July 11, 2014 OnlineDrive, an industry-leading marketing and conversion agency, announced today a partnership with AutoShopper.com. This partnership will integrate OnlineDrive’s ShowroomMagnet...

2014-06-25 23:05:36

VivaKi Recognizes Datonics as Certified Data Partner & Announces Plans to Leverage Datonics Data Across all Platforms Where It Transacts Programmatic Media (PRWEB) June 25, 2014 Leading online data marketplace Datonics has expanded and formalized its partnership with VivaKi, a global leader in digital advertising solutions. The alliance makes Datonics data available for use by VivaKi via its programmatic media solution Audience On Demand® (AOD), which is available across display,...

2014-05-29 23:06:58

Move to renovated pre-war Long Island City building accommodates rapid growth for leader and pioneer in privacy-friendly, targeted advertising. Long Island City, New York (PRWEB) May 29, 2014 The AlmondNet Group, an industry leader and pioneer in privacy-friendly, targeted advertising, announced that it has moved its New York headquarters office to the iconic Standard Motor Products Building in Long Island City, New York. The new space will accommodate the firm’s executive team, along...

2014-04-17 08:26:00

Website Testing and Optimization Trends in Q1 2014 Point to Increased Adoption, New Subset of "Power Testers" NEW DELHI, India, April 17, 2014 /PRNewswire/ -- Wingify, a pioneer in website testing and developer of Visual Website Optimizer (VWO), a leading A/B website testing solution used by thousands of marketers worldwide, today announced that increasing use of A/B testing by "Power Testers" is driving revenue growth for the company. Wingify has experienced 100 percent growth...

2014-04-09 08:26:36

As first to adopt the TRUSTed Ads Mobile Privacy Management Platform, Millennial Media shares results from their 2013 campaigns SAN FRANCISCO, April 9, 2014 /PRNewswire/ -- TRUSTe, the leading global data privacy management company, today announced that it has more than doubled its mobile advertising partner base in the last year with a total of thirty-three networks now choosing to utilize TRUSTed Ads as their mobile advertising privacy solution. Since it was first to market two...

2014-02-10 08:22:21

Ads with cookies are up to seven times more valuable, and smaller Web sites benefit disproportionately from the value those ads create WASHINGTON, Feb. 10, 2014 /PRNewswire-USNewswire/ -- Online advertising that uses cookie technology to increase relevance by leveraging consumers' information generates significantly greater economic value than advertising without cookies, according to an economic study by Professors Howard Beales and Jeffrey Eisenach of Navigant Economics. This...


Word of the Day
omphalos
  • The navel or umbilicus.
  • In Greek archaeology: A central boss, as on a shield, a bowl, etc.
  • A sacred stone in the temple of Apollo at Delphi, believed by the Greeks to mark the 'navel' or exact center-point of the earth.
'Omphalos' comes from the ancient Greek.
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