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Last updated on April 18, 2014 at 17:24 EDT

Latest Bettina Borisch Stories

2010-06-24 13:37:36

Analysis of a series of public health campaigns in the Swiss media has shown that, although the campaign was entirely focused on positive messages, the resulting stories often featured 'negative' threats and warnings. The study, published in the open access journal BMC Research Notes, also found that the campaign was much more successful in the German media, compared to French or Italian. Bettina Borisch worked with a team of researchers from the University of Geneva to carry out the study...