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Last updated on April 24, 2014 at 21:24 EDT

Latest BIA/Kelsey Stories

2014-02-25 08:28:35

BIA/Kelsey will present data on Hispanic digital media usage and local shopping behaviors from its Consumer Commerce Monitor study during a webinar this Thursday, Feb. 27 CHANTILLY, Va., Feb. 25, 2014 /PRNewswire/ -- Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey's Consumer Commerce Monitor(TM) study. (Logo: http://photos.prnewswire.com/prnh/20110616/NE20926LOGO ) Hispanic consumers are far more...

2013-12-19 08:24:01

New state-of-the-industry report points to retransmission consent rate agreements and digital offerings as generating substantial cash flows and investor confidence CHANTILLY, Va., Dec. 19, 2013 /PRNewswire/ -- As local television stations continue to generate substantial cash flows, investor confidence has risen, driving stock values up 185 percent in the first three quarters of 2013, according to a new state-of-the-industry report from BIA/Kelsey. Local Television Stations Profiles and...

2013-12-18 08:26:05

The firm's latest forecast indicates native social ad revenues are growing at a significantly faster pace than social display, the predominant social ad category. CHANTILLY, Va., Dec. 18, 2013 /PRNewswire/ -- The fall update to BIA/Kelsey's U.S. Social Local Media Forecast indicates native social advertising is growing significantly faster than social display, the predominant social ad format. The native category experienced a 77 percent jump in revenues this year, from $1.4 billion...

2013-12-09 12:24:58

The report delves into technologies and strategies for engaging users while shopping, influencing their behavior, facilitating conversions and leveraging behavioral data CHANTILLY, Va., Dec. 9, 2013 /PRNewswire/ -- BIA/Kelsey, advisor to companies in the local media industry, today announced the release of a new report which explores the evolution of shopping, commerce and payments in the mobile age. "Mobile Local Shopping and Payments: A Virtuous Cycle" profiles top players,...

2013-11-19 04:21:11

Location targeted mobile advertising will account for more than half of overall U.S. mobile ad spending in 2017 CHANTILLY, Va., Nov. 19, 2013 /PRNewswire/ -- In the midyear update to its Annual U.S. Local Media Forecast (2012-2017), BIA/Kelsey projects total U.S. local media ad revenues to grow from $132.9 billion in 2013 to $151.5 billion in 2017, representing a 2.8 percent compound annual growth rate, growing faster than the firm originally forecast earlier this year. (Logo:...

2013-10-23 12:26:39

Nov. 6 webinar will preview findings from the new BIA/Kelsey Consumer Commerce Monitor(TM) survey, which examines how U.S. local consumers are evolving their use of traditional and online channels to find, engage and transact with local-serving businesses CHANTILLY, Va., Oct. 23, 2013 /PRNewswire/ -- As the 2013 holiday shopping season gets underway, a new consumer survey by BIA/Kelsey and research partner Ipsos offers insights into how local shoppers in the U.S. are likely to find, engage...

2013-07-23 16:23:39

Call for startups opens this week for the new class of LEADING IN LOCAL 'Future Stars'; eligible startups will have the chance to compete in Austin. CHANTILLY, Va., July 23, 2013 /PRNewswire-iReach/ -- BIA/Kelsey announced today that it will host its second "LOCAL Liftoff Awards" competition at the upcoming LEADING IN LOCAL: SMB Digital Marketing conference, Sept. 11-13, in Austin. The conference will focus on the digital innovations that are transforming how SMBs attract, retain and...

2013-06-24 12:25:01

Veteran digital media executive Warren Kay joins the firm as executive-in-residence. CHANTILLY, Va., June 24, 2013 /PRNewswire/ -- BIA/Kelsey, advisor to companies in the local media industry, today announced the expansion of its executive team with the promotions of analyst Michael Boland to Vice President, Content, and analyst Jed Williams to Vice President, Consulting. In addition, veteran digital media executive Warren Kay has joined the firm as executive-in-residence. (Photo:...

2013-04-25 08:32:51

Transaction volumes almost double in 2012, while values struggle to keep pace CHANTILLY, Va., April 25, 2013 /PRNewswire/ -- The 2012 election season provided a boost to local television station revenues, according to BIA/Kelsey, advisor to companies in the local media industry. BIA/Kelsey's MEDIA Access Pro proprietary database and the first edition of the firm's quarterly Investing In Television® Market Report reveals the industry generated $20.8 billion in revenues in 2012, a...

2013-04-17 16:24:13

Study of six companies shows traditional sales models strained by rapid change across the local media landscape CHANTILLY, Va., April 17, 2013 /PRNewswire/ -- BIA/Kelsey, advisor to companies in the local media industry, has released a new report titled, "Sales Transformation: Building a Sustainable Model," offering a detailed look into six respected media companies whose sales operations have undergone some degree of change. Their experiences offer best practice examples for similar...