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Latest BIA/Kelsey Stories

2014-08-25 12:23:39

Accomplished digital media sales and marketing executive has been tapped to head up the firm's strategic sales consulting practice. CHANTILLY, Va., Aug. 25, 2014 /PRNewswire-iReach/ -- BIA/Kelsey, advisor to companies in the local media industry, today announced Stacey Sedbrook has joined the firm as Vice President, Strategic Sales Consulting. Photo - http://photos.prnewswire.com/prnh/20140822/138808 A seasoned digital media sales and marketing executive, Sedbrook will lead...

2014-05-15 04:21:48

During the forecast period, native social advertising revenues will grow at a 38.6% CAGR; social mobile at a 38.3% CAGR; and locally targeted social advertising at a 31.6% CAGR. CHANTILLY, Va., May 15, 2014 /PRNewswire-iReach/ -- In its latest U.S. Social Local Media Forecast (2013-2018), BIA/Kelsey projects total U.S. social media advertising revenues will grow from $5.1 billion in 2013 to $15 billion in 2018, representing a compound annual growth rate (CAGR) of 24 percent. This...

2014-04-28 12:27:51

Local media market will grow faster than previously forecast through 2018. CHANTILLY, Va., April 28, 2014 /PRNewswire-iReach/ -- In its newly released U.S. Local Media Forecast (2013-2018), BIA/Kelsey, adviser to companies in the local media industry, forecasts local media advertising revenues to climb from $133.2 billion in 2013 to $158.6 billion in 2018, representing a compound annual growth rate (CAGR) of 3.6 percent. Digital media continues to increase its share of total local...

2014-02-25 08:28:35

BIA/Kelsey will present data on Hispanic digital media usage and local shopping behaviors from its Consumer Commerce Monitor study during a webinar this Thursday, Feb. 27 CHANTILLY, Va., Feb. 25, 2014 /PRNewswire/ -- Hispanic consumers are outpacing non-Hispanics in their adoption of mobile, social and online sources for local shopping, according to BIA/Kelsey's Consumer Commerce Monitor(TM) study. (Logo: http://photos.prnewswire.com/prnh/20110616/NE20926LOGO ) Hispanic consumers are far more...


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