Latest Bidvertiser Stories

NEW YORK, May 8, 2012 /PRNewswire/ -- For online advertisers, the key to success lies in finding high volumes of Web-based traffic. More and more often, advertisers are seeking to find that traffic in international markets. Places like New Zealand, as well as many markets in Asia and South America, are emerging as true goldmines for online advertisers seeking to maximize their online conversions. Tapping into those international markets can often prove a daunting task, however,...

Google Inc. on Tuesday was found guilty in an Australian court for “deceptive” conduct by allowing misleading advertisements to be shown in Internet search results on its pages, after an appeal was upheld by the country’s competition regulator. Google initially won a case brought by the Australian Competition and Consumer Commission (ACCC) last September over claims that its sponsored links within search results were misleading. But that ruling was overturned by three Federal Court...

Moolah unveils next generation of mobile advertising aimed at improving consumer interactivity and eliminating unnecessary clicks for advertisers (PRWEB) November 03, 2011 Moolah Media, one of the largest affiliate mobile performance networks, is rolling out what it believes are the most performance optimized ad units for advertisers and publishers with the launch of its new SmartMoolah layer. SmartMoolah aims to measure consumer actions beyond the click, subsequently serving up more...

MIAMI, July 13, 2011 /PRNewswire/ -- BrokersWeb, Inc. (http://www.brokersweb.com) the leading provider of pay-per-click (PPC) advertising for insurance and financial services has launched an enhanced targeting tool for auto insurance advertisers. This enhanced advertising platform allows clients to optimize their campaigns and increase exposure to car insurance shoppers that reside in particular zip codes and who fit a specified demographic profile, thereby deriving higher value,...

CONSHOHOCKEN, Pa., April 11, 2011 /PRNewswire/ -- ClickEquations today released Text Ad Zoom, the intelligent way to optimize the text ads in a paid search campaign. Text Ad Zoom allows users to see inside text ad performance and quickly make changes to paid search ads based on statistically significant data. Writing profitable paid search ads is an art. Optimizing paid search ads, however, is a science that requires disciplined testing and statistical analysis. Many paid search...

SpotMarket RTBâ„¢ helps advertisers control video ad buys on an impression-by-impression basis, while increasing revenue for publishers Denver, CO (PRWEB) November 15, 2010 Leading video advertising network SpotXchange announced today the availability of SpotMarket RTBâ„¢, an enhanced version of its real-time bidding (RTB) application programming interface (API), which helps efficiently match the audience targeting requirements of advertisers, agencies, ad networks and demand...

Google is working on technology that would let the Internet giant offer a new service to grow its television-ad brokering business to You Tube and video on other websites, according to reports published by The Wall Street Journal. Michael Steib, Google's director of television ads, said the company is working on technology that would give advertisers the ability to buy ads across Google TV, YouTube, and other websites through the same interface. The service is called Google TV Ads Online....

Google Inc intends to use consumers' Web history to direct them toward ads that fit their interests, but critics are calling foul in the name of privacy.Google's so-called "interest based" advertising is currently in testing on Google's vast network of sites, such as YouTube."By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone," Susan Wojcicki, Vice President of Product Management said in a Google blog post...

LONDON, Jan. 20 /PRNewswire/ -- Celltick, the leading provider of idle screen mobile marketing, today announces the launch of livescreen.com, the world's first web-based ad server which allows local and global advertisers to purchase idle screen advertising in all markets where Celltick's LiveScreen Media platform is operational. The platform was built in collaboration with BidVertiser an international ad network serving billions of ads per month, using a proprietary ad serving...

By Stephanie Clifford Yahoo has announced the details about its system to buy and sell display advertising online, with the hope that the company can dominate the display ad market in the same way Google steers the search market. The new system, APT, formerly called AMP, will allow both publishers and advertisers to manage their display advertising across the Web sites of several hundred newspapers across the United States, along with Yahoo sites and large sites like eBay and WebMD. At a...