Latest Billboards Stories
Uncertain economic conditions have hindered demand for industry products during the past five years as advertisers tightened spending on billboard and sign placement as total advertising expenditure fell amid falling corporate profit. Fortunately for manufacturers, the outlook is much brighter and for these reasons, industry research firm IBISWorld has added a report on the Billboard and Sign Manufacturing industry to its growing industry report collection. Los Angeles, CA (PRWEB) May 18,...
Los Angeles Public Safety Agencies No Longer Have this Resource as Digital Signs Recently Turned Off LOS ANGELES, April 24, 2013 /PRNewswire/ -- The FBI and the Massachusetts Emergency Management Agency (MEMA) requested the assistance of sign companies and used digital signs throughout the Boston area to display emergency messages during the hunt for the Boston Marathon bombing suspects last week. The signs also displayed images earlier this week honoring the bombing victims during...
Real Time Messaging Capabilities of Digital Signs Provide Transportation Authorities an Effective Safety Messaging Platform LOS ANGELES, April 11, 2013 /PRNewswire/ -- Sign Up LA released today a letter from the United States Department of Transportation, National Highway Traffic Safety Administration discussing the merits of digital signs in efforts helping to prevent safety hazards on the road. The USDOT letter discusses specific, targeted efforts in support of drunk driving and...
WASHINGTON, March 14, 2013 /PRNewswire-USNewswire/ -- The FBI, in cooperation with the Outdoor Advertising Association of America (OAAA), has posted "wanted signs" on digital billboards in several states to assist its manhunt for the latest addition to the Top 10 Most Wanted list, Edwin Ernesto Rivera Gracias. (Photo: http://photos.prnewswire.com/prnh/20130314/DC77217) The messages on the electronic signs, in both English and Spanish, are being posted free of charge as a public...
Radio Station Using 23 Digital Billboards Around Orlando to Remind Fans of How the Center Left Orlando ORLANDO, Fla., March 12, 2013 /PRNewswire/ -- Orlando commuters will see the unique twist POWER 95.3 is giving to the countdown to tonight's game between the Orlando Magic and Los Angeles Lakers. POWER 95.3 is running a creative advertising campaign on digital billboards using a countdown clock until former Magic center Dwight Howard once again leaves Orlando. (Photo:...
Michael Harper for redOrbit.com – Your Universe Online In recent years, it’s become increasingly clear just how dangerous distracted driving can be. Mobile carriers like AT&T have implemented programs to encourage drivers to stay off their phones while driving, while Verizon is working in Washington to drive legislation to get tough on these distracted drivers. Yet, while we can control the distractions inside of the vehicle, there’s still the issue of distractions outside of...
NEW YORK, Feb. 8, 2013 /PRNewswire/ -- To provide citizens across metro New York City area up to White Plains, New York, with up-to-date information on this weekend's blizzard, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), one of the world's largest outdoor advertising companies, is displaying real-time storm information from WNBC on its network of digital billboards. The messages are being displayed on 26 digital billboards across metro New York City located on major highways...
Lee Rannals for redOrbit.com - Your Universe Online Feeling a little tight around the waistline lately? New research indicates that a little bit of the blame for that growing winter weight could fall in the hands of marketers. UCLA researchers have found a possible link between outdoor food ads, and the growing obesity trend. Dr. Lenard Lesser and his colleagues wrote in the journal BMC Public Health about how the more outdoor advertisements promoting fast food and soft drinks there...
PHILADELPHIA, Jan. 31, 2013 /PRNewswire/ -- Today, the Federal Bureau of Investigation (FBI) announced that fugitive Antoine Brooks has been captured in Philadelphia, PA. Mr. Brooks was wanted for drug distribution, and was the target of an FBI Wanted campaign in the Philadelphia area since January 11. The fugitive turned himself in yesterday morning at a local Philadelphia police station. (Photo: http://photos.prnewswire.com/prnh/20130131/NY52424 ) The FBI search utilized 23...
LOS ANGELES, Jan. 14, 2013 /PRNewswire/ -- Business groups, non-profit organizations and community groups joined with outdoor sign companies today to announce the launch of Sign Up L.A., a coalition to support the development of common sense policies designed to encourage the reasonable use and location of digital billboards in Los Angeles - and, by doing so, to bring critical community benefits to the city, including enhanced public safety initiatives and increased economic...
