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Using Brainwaves To Predict Audience Reaction Is A Marketers

Using Brainwaves To Predict Audience Reaction Is A Marketer's Dream

John Hopton for redOrbit.com - Your Universe Online A study conducted at the City College of New York (CCNY) in partnership with Georgia Tech looks to have found a highly reliable way to predict audience reaction to TV shows and commercials....

Latest Biology Stories

2014-07-31 16:29:26

CHICAGO, July 31, 2014 /PRNewswire-USNewswire/ -- Nearly 20,000 medical professionals and healthcare leaders gathered for AACC's 65(th) Annual Meeting & Clinical Lab Expo in Chicago from July 27-31. The meeting featured never-before-seen breakthroughs in diagnostic research and technology that will advance medicine and get patients the treatment they need. http://photos.prnewswire.com/prnvar/20130701/PH41045LOGO As of Wednesday, July 30, more than 19,500 attendees had registered...

2014-07-31 16:29:18

SAN DIEGO, July 31, 2014 /PRNewswire/ -- Tandem Diabetes Care®, Inc. (NASDAQ: TNDM), a medical device company and manufacturer of the t:slim® Insulin Pump, today reported its financial results for the quarter ended June 30, 2014. http://photos.prnewswire.com/prnvar/20131220/LA37333LOGO In comparing the second quarter of 2014 to the same period of 2013: -- Sales grew 86 percent to $10.3 million from $5.5 million -- t:slim Pump shipments grew 64 percent to 2,235 pumps from 1,363...

2014-07-31 16:28:10

Anschutz Health and Wellness Center begins transformational program AURORA, Colo., July 31, 2014 /PRNewswire/ -- A program for anyone looking to experience weight loss "boot camp" is coming to University of Colorado's Anschutz Health and Wellness Center (AHWC) as a one-week destination weight loss boot camp and transformation program. "Extreme Weight Loss: Destination Boot Camp," a collaboration between AHWC and Eyeworks USA, is an evidenced-based program inspired by the unscripted...

2014-07-31 16:28:06

Nancy Writebol Receiving Experimental Drug CHARLOTTE, N.C., July 31, 2014 /PRNewswire-USNewswire/ -- The condition of Nancy Writebol, a missionary who recently contracted Ebola while serving in Liberia, has worsened, according to SIM (www.simusa.org), the Christian missions organization with which she serves. She continues her battle against the deadly virus. Photo - http://photos.prnewswire.com/prnh/20140731/132369 Writebol was serving alongside Dr. Kent Brantly on a joint team...

2014-07-31 16:28:00

Oncologists from largest cancer provider in the Western United States and The Chan Soon-Shiong Institute of Molecular Medicine to create an industry-leading center to transform genomic medicine to use the power of one patient for the benefit of many SEATTLE, July 31, 2014 /PRNewswire-USNewswire/ -- Today, Providence Health & Services announced that Dr. Patrick Soon-Shiong, a physician, surgeon and scientist known globally for applying collaborative science and technology to...

2014-07-31 16:27:56

The New Mio FUSE Tracks Heart Rate, Steps, Calories, Distance, Speed and Pace; Connects with All Apps and Devices Via Bluetooth 4.0 and ANT+ VANCOUVER, July 31, 2014 /PRNewswire/ -- Mio Global today announced the release of the newest product in its lineup of chest strap-free performance heart rate monitoring devices, Mio FUSE. FUSE combines Mio's EKG-accurate optical heart rate technology with a built-in accelerometer to provide heart rate, step count, distance, pace, and calorie...

2014-07-31 12:29:54

Privately-held Rogne Biosciences plans to develop the first topical biologic, a peptide-based skin treatment for patients with psoriasis, derived from a protein which occurs naturally in the body. PORTOLA VALLEY, Calif., July 31, 2014 /PRNewswire/ -- Rogne Bioscience, a privately-held biotechnology company based in San Francisco Bay Area, has acquired a licence to anti-inflammatory peptides from Isis Innovation, the University of Oxford's commercialisation company. The potent...

2014-07-31 12:29:39

Investment from Blue Cross Blue Shield of Massachusetts subsidiary will strengthen genetic benefits services ST. PETERSBURG, Fla., July 31, 2014 /PRNewswire-USNewswire/ -- InformedDNA, a leading provider of Genetic Benefits Management and the largest independent network of genetic specialists in the U.S., announced today that it has reached a $4.5 million funding agreement with Zaffre Investments, a wholly owned subsidiary of Blue Cross Blue Shield of Massachusetts. InformedDNA will...

2014-07-31 12:29:21

AFFiRiS AG presents Phase I data on a first-of-its-kind treatment with support from The Michael J. Fox Foundation NEW YORK and VIENNA, July 31, 2014 /PRNewswire/ -- AFFiRiS AG announced today at a press conference in New York results of AFF008, a Phase I clinical trial of PD01A, a vaccine against Parkinson's disease. PD01A is the first therapy against the protein alpha-synuclein, a promising Parkinson's drug target, to enter clinical testing. The Michael J. Fox...

2014-07-31 12:29:19

Additionally, potential medicinal applications are being investigated using strains of European Union certified hemp COLORADO SPRINGS, Colo., July 31, 2014 /PRNewswire/ -- Cannabis Science, Inc. (OTC-QB: CBIS), a U.S. Company specializing in cannabis formulation-based drug development and related consulting, is pleased to announce that it has commenced production of multiple strains of cannabis and European Union certified hemp varieties to initiate scientific research to select the...


Latest Biology Reference Libraries

Western White Pine, Pinus monticola
2014-07-15 13:59:55

Western white pine (Pinus monticola) grows in the mountains of the western United States and Canada growing in the Rocky Mountains, The Sierra Nevada, the Cascade Range, as well as growing along the Coast. The pine is also known as silver pine or Idaho pine as it is that states tree. The Western White pine grows at different elevations depending on its region. In Canada it is found growing from sea level up to 3,940 feet and in Washington state it grows up to 6,070 feet above sea level. In...

Smooth-bark Mexican Pine, Pinus pseudostrobus
2014-07-15 13:42:04

Smooth-bark Mexican pine (Pinus pseudostrobus) grows near Northern El Salvador, the highlands in Guatemala, and West Honduras and central Mexico. This tree has also been introduced to New Zealand. Fifteen mature Mexican pines can be found in the Palo Verde County Park located in Imperial County, CA. This tree grows from heights of 65.6 feet to 131.2 feet and occasionally may reach 147.6 feet. It can be found growing from 4265 feet in elevation to 10,660 feet; although, this tree has done...

White Pine
2014-07-15 11:24:08

Hainan white pine (Pinus fenzeliana) is found on the island of Hainan off the southern shores of China. This pine is also known as the Fenzel’s pine  and is related to the Chinese White Pine. This tree is a slow growing tree and can be used for landscaping purposes. The Hainan white pine grows best in full sun and soil that is well-drained but maintains medium moisture. This tree grows to heights between 25 and 35 feet (the largest being recorded at 100 feet) with a crown that spreads...

Camargue Cattle
2014-07-14 11:11:41

The Camargue is a breed of cattle native to the Camargue marshlands in southern France. It has existed in the region for a long time, mentioned in writings from Roman times. Estimates are the breed has been around for about 2,000 years and related to breeds that inhabit Asia and Southern Europe. The breed lives semi-wild in marshes and are tended to by herders that ride Camargue horses inhabiting the same region. They also share the area with wild boar, cattle egrets and flamingos....

Boran Cattle
2014-07-12 10:36:21

The Boran is a breed of beef cattle that has been in eastern Africa for over 1,000 years. The Kenyan Boran was developed from native shorthorn Zebu cattle in southern Ethiopia. The Boran Cattle Breeders Society has managed and bred the cattle since 1951. There were 454 ranches in the country that raised the Boran as of 2008. These ranches are part of five different types; group ranches, private company ranches, co-operative ranches, public company ranches and government ranches. The...

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Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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