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Last updated on April 24, 2014 at 17:35 EDT

Latest Birds Eye Stories

2014-03-11 16:26:09

Birds Eye launches "Step Up To The Plate" movement to combat the nutrition gap in America. PARSIPPANY, N.J., March 11, 2014 /PRNewswire/ -- Birds Eye(® )frozen vegetables, owned by Pinnacle Foods Inc. (NYSE: PF), today announced they will team up with Disney (NYSE: DIS) to work to increase the number of kids consuming the recommended amount of vegetables per day by directly engaging and educating them on the importance of vegetables in a well-balanced diet. Following the kick-off of...

2013-08-15 08:27:18

Birds Eye Sponsored Event Fuels Healthy Eating Fun for Families BOSTON, Aug. 15, 2013 /PRNewswire/ -- Ninety percent of kids don't eat the recommended amount of veggies each day and summer is an ideal time to try a new and more playful approach. On Saturday, August 17(th), Birds Eye Vegetables and Stop & Shop are inviting families to the Boston Children's Museum to "play with their veggies" and help kids eat healthier as part of Birds Eye's national campaign to encourage kids...

2013-08-02 08:23:34

Birds Eye Sponsored Event Fuels Health Eating Fun for Military Families VIRGINIA BEACH, Va., Aug. 2, 2013 /PRNewswire/ -- Ninety percent of kids don't eat the recommended amount of veggies each day and summer is an ideal time to try a new and more playful approach. On Friday, August 2(nd), Birds Eye Vegetables is inviting families stationed at Oceana Naval Base to "play with their veggies" and help kids eat healthier as part of its national summer-long campaign to encourage kids to...

2013-07-23 16:23:09

Birds Eye® and Nickelodeon Help Kids Eat Healthier By Eating More Veggies PARSIPPANY, N.J., July 23, 2013 /PRNewswire/ -- Ninety percent of kids don't eat the recommended amount of veggies each day and summer is an ideal time to try a new approach. Nickelodeon's Sam & Cat star Jennette McCurdy is on a mission to put the play back on the plate. She's teamed up with Birds Eye Vegetables for a multi-week challenge for families to seize the fun and Rewrite the Dinnertime Rules...

2012-11-08 08:29:41

PARSIPPANY, N.J., Nov. 8, 2012 /PRNewswire/ -- Yakimaniac Veggie Martians. Taste Tester Corn Jalapeno Dip. These are just two of the sixteen thousand wacky, out of this world recipe ideas gleaned from a virtual kitchen (crammed with kids) as part of the "iCarly iCook with Birds Eye" initiative. Pinnacle Foods' Birds Eye brand teamed up with Nickelodeon's hit live-action series iCarly to embark on a mission to be the first company to go straight to kids for veggie inspiration....

2012-07-09 02:29:28

PARSIPPANY, N.J., July 9, 2012 /PRNewswire/ -- What if kids asked moms for veggies at the dinner table because they're wacky, fun and exciting? That's the goal of Pinnacle Foods' Birds Eye brand. Birds Eye is the first company to go straight to the source, kids, to change the conversation about vegetables and inspire the next generation to love their veggies. By tapping Nickelodeon, the number-one entertainment brand for kids, and working with iCarly's Jennette McCurdy as a...

2012-05-07 06:26:50

Birds Eye announces three-year campaign commitment aimed at increasing vegetable consumption among kids WASHINGTON, May 7, 2012 /PRNewswire-USNewswire/ -- The Partnership for a Healthier America (PHA), which works with the private sector and its honorary chair First Lady Michelle Obama to end the childhood obesity crisis, today announced that Birds Eye, America's leading vegetable company, is launching a three-year effort to encourage kids to look at vegetables in a whole new...

2012-04-19 02:27:11

PARSIPPANY, N.J., April 19, 2012 /PRNewswire/ -- Birds Eye® Voila!®, a portfolio brand of Pinnacle Foods Group LLC, is ramping up social and digital media efforts this spring with the launch of its new digital advocacy hub at birdseyevoila.com. Through social coupon-sharing and crowd sourcing initiatives, Birds Eye Voila! is sharing their delicious, complete Skillet Meals, made with premium Birds Eye Vegetables from the brand's website. These digital initiatives are part of...

2011-10-20 10:31:00

MOUNTAIN LAKES, N.J., Oct. 20, 2011 /PRNewswire/ -- Pinnacle Foods' Aunt Jemima Frozen Breakfast brand announced today its sponsorship of the 2011 Blogalicious Weekend, which celebrates the diversity of women of all ethnicities in social media. Together with Food Network's Aaron McCargo, Jr., a dedicated team of three employee ambassadors from the brand's Jackson, Tenn., plant, will share the frozen breakfast maker's "Just Like Homemade" story with some of the most influential, female...

2011-10-17 12:00:00

MOUNTAIN LAKES, N.J., Oct. 17, 2011 /PRNewswire/ -- Announced today, The Nashville Mobile Market will receive a $10,000 Birds Eye® "Share the Wonder" grant to deliver fresh fruits, vegetables, dairy products, meats and whole grains in a climate-controlled truck to the residents of Nashville's food deserts and to provide them with healthy recipes and nutritional health information. Pinnacle Foods' Birds Eye® brand kicked off the first-ever "Share the...