Latest Blaine McCormick Stories
2011-07-13 23:23:43
Two Baylor University professors use a bottle of Coca-Cola to teach basic business principles to minimally educated entrepreneurs in developing countries."Sold in more than 200 countries and territories, it is a readily available resource for teaching business lessons in developing countries," said Blaine McCormick, Ph.D., professor of management at Baylor University's Hankamer School of Business. "Our goal is to teach small business owners how to increase demand for what they...
