Latest BlueKai Stories

2014-04-17 08:32:27

New Partnership to Personalize Online Experiences Using First and Third Party Data CUPERTINO, Calif., April 17, 2014 /PRNewswire/ -- BlueKai, the leading SaaS solution for data management, analysis and activation in marketing, and Optimizely, the leading global optimization platform that provides A/B and multivariate testing for individuals with and without technical expertise, announced a partnership that aims to help brands personalize the online experience for users by creating websites...

2014-04-15 08:26:39

SAN FRANCISCO, April 15, 2014 /PRNewswire/ -- BlueKai, the industry's leading data management and activation system and MoPub, a leading ad server for smartphone publishers, today announced a partnership that will enable iOS and Android developers the ability to leverage data to better monetize mobile inventory and increase ad revenue. http://photos.prnewswire.com/prnvar/20140414/73101 Through BlueKai's Audience Marketplace, MoPub partners will have access to quality and anonymous...

2014-04-08 08:37:53

New Feature Builds on BlueKai's Ability to Make Data Available Immediately and Fully Ramped Up Within 24 Hours While Ensuring Immediate Data Access and Activation CUPERTINO, Calif., April 8, 2014 /PRNewswire/ -- BlueKai, the industry's leading solution for solving challenges around Big Data for Marketing, today announced the launch of Continuous Fast Ramp, the company's new feature that is designed to help marketers and publishers onboard and transfer data immediately by completing...

Word of the Day
  • A fool; a simpleton: a term of abuse common in Ireland and to a less extent in the Gaelic-speaking parts of Scotland.
This word is partly Irish in origin.