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Last updated on April 20, 2014 at 8:28 EDT

Latest Bolthouse Farms Stories

2014-03-12 12:29:28

BAKERSFIELD, Calif., March 12, 2014 /PRNewswire-USNewswire/ -- Bolthouse Farms, one of the largest producers of baby carrots and premium juice beverages in North America, announced today that the company's Food Porn Index, a website designed to bring lighthearted awareness to the unhealthy imbalance in Americans' online food conversations, will be a featured case study during the Partnership for a Healthier America's Building a Healthier Future Summit. Bolthouse Farms' Chief Marketing...

2013-11-13 08:26:03

SANTA MONICA, Calif., Nov. 13, 2013 /PRNewswire/ -- Bolthouse Farms today announced the launch of a groundbreaking new social media engagement program across the Instagram platform - the Juice Recognition campaign is an innovative new program that scans photos and visuals from public Instagrammer posts and verifies imagery of branded content, recognizing not only keyword and hashtag use but also photo use. To develop the program, Bolthouse Farms partnered with industry-leading...

2013-11-01 12:25:33

The New York Times Magazine Features a Fictitious Campaign Created by Victors & Spoils Aimed at Refreshing Broccoli's Image and Changing American Eating Habits BOULDER, Colo., Nov. 1, 2013 /PRNewswire/ -- A feature story published in The New York Times Magazine Nov. 3 issue covers a fictitious campaign, created by Boulder, Colo.-based advertising agency Victors & Spoils, which aimed to transform boring broccoli into the new hip "it" vegetable and demonstrate the power marketing...

2012-11-26 16:24:42

BAKERSFIELD, Calif., Nov. 26, 2012 /PRNewswire/ -- Each Christmas Eve, tradition holds that children leave out a plate of milk and cookies for Santa. During the night Santa Claus might visit in excess of 125 million homes. (Estimates vary.) Should he eat merely a single cookie in each visit, at an average of 100 calories per cookie, Bolthouse Farms analysts estimate that Santa may consume as many as 12.5 billion empty calories in a single night. This season, Bolthouse Farms is encouraging...

2012-10-24 11:27:21

NEW YORK, Oct. 24, 2012 /PRNewswire/ -- Today, Bolthouse Farms CEO Jeff Dunn joined Bill Baccaglini, CEO of The New York Foundling, celebrity chef and nutritionist Ellie Krieger, Food Day campaign organizers and dozens of children to officially open a rooftop vegetable and herb learning garden recently installed at The New York Foundling's Haven Academy Charter School as part of a partnership celebrating Food Day 2012. The event served as a kick-off to the more than 4,000 events taking place...

2012-05-24 14:21:58

BAKERSFIELD, Calif., May 24, 2012 /PRNewswire/ -- Bolthouse Farms, the leading producer of baby carrots and premium juice in North America, was awarded three awards - a gold, silver and bronze - at the 44th annual North American Effie Awards for the "Eat 'Em Like Junk Food" marketing campaign. The Company's winning campaign was designed to promote Bolthouse Farm's signature baby carrots as a snack food as well as challenge conventional notions of healthy snacking by applying marketing tactics...

2011-09-20 07:45:00

BAKERSFIELD, Calif., Sept. 20, 2011 /PRNewswire/ -- Bolthouse Farms, the largest producer of baby carrots and premium juice beverages in North America, announced today that it will participate in Food Day on October 24th, 2011, the nationwide grassroots movement for healthier diets sponsored by the Center for Science in the Public Interest that is designed to encourage American's to "Eat Real." To raise awareness for Food Day, Bolthouse Farms will carry the Food Day logo on over 11 million...

2011-06-23 08:11:00

BAKERSFIELD, Calif., June 23 2011 /PRNewswire/ -- Bolthouse Farms, the California-based health and wellness company, announced today that the American Heart Association has certified its 100% Carrot Juice, Baby Carrots and Cello Carrots. Now these products may display the heart-check mark on each label. The heart-check mark indicates products that meet the nutritional standards the American Heart Association sets for foods and beverages. The American Heart Association's heart-check mark...

2011-05-26 12:37:00

BAKERSFIELD, Calif., May 26, 2011 /PRNewswire/ -- As we near the end of National Salad Month, the month-long celebration of all things salad, California-based health & wellness company Bolthouse Farms is issuing a call to action to America's salad-loving citizens: go slow on the mayo this summer. "Mayo is the secret sauce in refrigerated salad dressings that helps keep Americans struggling with their health," said Bryan Reese, Chief Marketing and Innovation Officer, Bolthouse Farms....

2011-04-01 09:51:00

BAKERSFIELD, Calif., April 1, 2011 /PRNewswire/ -- Bolthouse Farms' baby carrots are now the official snack of the Easter Bunny, it was announced today. The company has partnered with Universal Pictures and Illumination Entertainment's Hop, the new comedy from the creators of Despicable Me and the director of Alvin and the Chipmunks, which opened in theatres nationwide today. (Photo: http://photos.prnewswire.com/prnh/20110401/NY75730 ) Blending state of the art animation with live...