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Latest Bourbon whiskey Stories

2011-06-07 08:00:00

DEERFIELD, Ill., June 7, 2011 /PRNewswire/ -- Hornitos(TM) Premium Tequila is proud to announce Jon Sandler and The Fancy Band as the winners of the first ever national "Mariachi Mash Up" competition. Jon Sandler and The Fancy Band, based in Brooklyn, New York, went Horns Up!(TM) in their mariachi cover of "Young Folks" by Peter Bjorn and John. In addition to receiving a $10,000 cash prize, Jon Sandler and The Fancy Band will also be featured in the coveted "Backbeat" section of Billboard...

2011-05-26 10:32:00

CHARLOTTE, N.C., May 26, 2011 /PRNewswire/ -- With thousands gathering in Charlotte for the race weekend and the quintessential start of summer, one particular fan is competing in a race of his own--one that involves only his sheer physical strength and the No. 17 Jeremiah Weed Ford Fusion. Strongman and resident "This is Jeremiah Weed" ad campaign star Rendy DeLaCruz will race against the clock to pull a real life stock car 100 feet in 60 seconds or less--all while NASCAR champion Matt...

2011-05-09 11:30:00

SILVER SPRING, Md., May 9, 2011 /PRNewswire/ -- Discovery Communications, the world's #1 nonfiction media company, announced today a new cross-platform advertising partnership with Maker's Mark®, America's iconic handcrafted premium bourbon, which will launch on May 10, 2011. This is Maker's Mark® Bourbon's first-ever entry into television advertising, and its exclusive partnership with Discovery represents the brand's single largest financial commitment...

2011-05-02 16:12:00

CHICAGO, May 2, 2011 /PRNewswire/ -- Beam Global Spirits and Wine has named Euro RSCG Chicago its creative agency of record for Pucker Vodka, a new product entry in the flavored vodka category. This news comes on the heels of recent momentum at the Chicago agency that includes wins from Groupon, Sears and Sonic, to name a few. Euro RSCG Chicago, which also works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine, was awarded this...

2011-04-25 05:00:00

DEERFIELD, Ill., April 25, 2011 /PRNewswire/ -- Hornitos(TM) Premium Tequila is giving up-and-coming bands a chance at stardom via the new Hornitos Tequila Mariachi Mash Up competition with official media partner Billboard Magazine, announced today. Whether it's rock, hip-hop or classical, the national contest challenges musical acts of all types to create their own mariachi-inspired mash up in celebration of the official kick-off to tequila season . (Logo:...

2011-04-11 09:30:00

LOUISVILLE, Ky., April 11, 2011 /PRNewswire/ -- Woodford Reserve bourbon is taking the traditional Kentucky Derby® cocktail, the mint julep, to a new level by unveiling the world's most exclusive mint julep cup. The Woodford Reserve $1,000 Mint Julep Cup Experience will feature the most exotic ingredients in the world and a collection of 103 sterling silver mint julep cups designed by Tiffany & Co. exclusively for Woodford Reserve. Proceeds from the cup sales will...

2011-03-18 09:54:00

DEERFIELD, Ill., March 18, 2011 /PRNewswire/ -- Jim Beam® today announced the first-of-its-kind "Live Music Series" - a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. Jim Beam will offer a program that allows legal-aged consumers to choose exclusive song downloads from the Live Music Concert Series, where legal.* The Jim Beam Live Music Series artists include: Kid Rock, Bob Schneider, Cold War Kids,...

2011-01-13 21:00:00

FRANKFORT, Ky., Jan. 13, 2011 /PRNewswire/ -- The best whiskey you've never heard of is looking for the best music you've never heard. Bands and artists from around the world can earn prestige and cash prizes, thanks to an online digital talent contest created by Buffalo Trace Kentucky Straight Bourbon Whiskey. Its virtual performance stage is located online within the whiskey's social network website at www.buffalotracesaloon.com. "We love great whiskey and great music," said Buffalo...

2010-10-14 05:30:00

DEERFIELD, Ill., Oct. 14 /PRNewswire/ -- Jim Beam Black® Double Aged Bourbon has launched the Beamfire Sweepstakes* - an online program that allows consumers to toss items from the past into a virtual bonfire in celebration of how much they've matured over the last eight years. The program is part of a new platform from the premium Bourbon titled "8 years changes everything," which plays up the product's eight-year aging process. Beamfire lives online at...

2010-09-29 05:30:00

DEERFIELD, Ill., Sept. 29 /PRNewswire/ -- From marinating steaks in a secret blend to creating home team themed cocktails and bringing advanced grill-ware to the stadium, Jim Beam® knows that true fans strive to make each pre-game warm up and tailgate event the best. With this in mind, the world's No. 1 Bourbon has launched a search for the best pre-game warm upper in the country, in the form of an online video contest starting this week. The contest - which lives online...


Word of the Day
penuche
  • A fudgelike confection of brown sugar, cream or milk, and chopped nuts.
'Penuche' is a variant of 'panocha,' a coarse grade of sugar made in Mexico. 'Panocha' probably comes from the Spanish 'panoja, panocha,' ear of grain.
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