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Latest Brain and Creativity Institute Stories

2012-10-08 13:55:02

Hate the Lakers? Do the Celtics make you want to hurl? Whether you like someone can affect how your brain processes their actions, according to new research from the Brain and Creativity Institute at USC. Most of the time, watching someone else move causes a 'mirroring' effect — that is, the parts of our brains responsible for motor skills are activated by watching someone else in action. But a study by USC researchers appearing Oct. 5 in PLOS ONE shows that whether or not you...

2011-09-08 20:46:48

Access to health insurance top indicator for better outcomes among undocumented children Shakespeare famously referred to "the mind's eye," but scientists at USC now have also identified a "mind's touch." USC scientists have discovered that as you look at an object, your brain not only processes what the object looks like, but remembers what it feels like to touch it as well. This connection is so strong that a computer examining data coming only from the part of your brain that...

2011-02-17 12:16:44

But Chinese respond fastest to their direct supervisor Who do you look at in a group photo? If you're like most adults, you'll look at yourself first "” unless your boss is also in the picture. A study in PLoS ONE by researchers from the Brain and Creativity Institute at USC and Peking University examines how White Americans and Chinese people in China respond to pictures of their boss, suggesting cultural differences in our responses to authority figures. Unlike people in China, who...

2009-04-14 09:20:00

Media culture should allow time for reflective moments, say USC neuroscientists in a study that also shows higher emotions to be as rooted in the body as primal impulses Emotions linked to our moral sense awaken slowly in the mind, according to a new study from a neuroscience group led by corresponding author Antonio Damasio, director of the Brain and Creativity Institute at the University of Southern California. The finding, contained in one of the first brain studies of inspirational...


Word of the Day
Cthulhu
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.
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