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Latest Brand loyalty Stories

2014-06-19 08:25:14

Zillner research series "All the Wiser" reveals complexity of new Senior consumer KANSAS CITY, Kan., June 19, 2014 /PRNewswire/ -- Targeting older adults has been relegated to "niche" status. Niche markets are assumed to be smaller and extremely well defined. The Senior consumer market, comprised of more than 23 million seniors and another 81 million baby boomers, is more than 100 million strong. It is diverse, in terms of ethnicity and lifestage....

2014-06-11 23:12:14

MindSwarms report and study shows Millennials' loyalty to brands has changed dramatically from their parents. San Francisco, California (PRWEB) June 11, 2014 A new MindSwarms study shows that for millennial shoppers, brand loyalty revolves around user-centric transactional benefits that are fleeting and unemotional, whereas their parents' loyalty is seen to be a dynamic built on personal and emotional, long-lasting relationships. Video and detailed report from the study available...

2014-06-04 23:11:33

Bond Brand Loyalty to present a webinar that focuses on companies looking past points to create rich and engaging relationships with their customers. Cincinnati, OH (PRWEB) June 04, 2014 Loyalty is changing, but many brands still rely heavily on points, discounts, and rebates as their primary means of influencing customer behavior. The challenge for these brands is that monetary incentives are not sustainably differentiating, and brands cannot simply continue to outspend their competition...

2014-05-06 23:03:13

Food and Beverage, Retail Stores, PC/Tablet/Cell Phone Manufacturers and Banking/Credit Card Providers are Top Industries Fostering Loyalty in 2014, Consumers Say Denver, CO (PRWEB) May 06, 2014 ClickFox, the pioneering leader in customer experience analytics, today announced findings from its third brand loyalty survey. The survey examines drivers of brand preferences and industries with the most loyal customers. ClickFox research this year identified Apple as the top brand consumers...

2014-04-22 23:11:30

Maritz Motivation Solutions to present a webinar that focuses on results from a landmark social intelligence study of the U.S. loyalty landscape, providing intriguing and revealing loyalty insights from consumers. Cincinnati, OH (PRWEB) April 22, 2014 Perception is reality in today’s socially-enabled, hyper-connected culture where consumers can and do say anything and everything online about their brand experiences. Those consumer-to-consumer interactions represent an unprecedented...

2014-03-11 23:25:42

Focuses on Transitions Optical’s Journey to True Brand Loyalty Cincinnati, OH (PRWEB) March 11, 2014 Most brands want to understand who their loyal customers are, but few know how likely their customers are to enter into and develop a real relationship with their brand, or how to put a strategic plan in place to move from transactional loyalty toward true brand loyalty.This compelling topic will be the highlight of a session at the 7th Annual Loyalty Expo, presented by Loyalty360 –...

2014-02-19 23:04:00

Attendees Can Learn About Unique Offerings to Enhance Their Customer-Building Efforts Cincinnati, OH (PRWEB) February 19, 2014 Companies seeking to gain new insight into their customer-building efforts can do so by attending the popular showcase sessions at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida. Three of the showcase sessions slated for...


Word of the Day
cenobite
  • One of a religious order living in a convent or in community; a monk: opposed to anchoret or hermit (one who lives in solitude).
  • A social bee.
This word comes from the Latin 'coenobium,' convent, which comes from the Greek 'koinobios,' living in community.
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