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Last updated on April 17, 2014 at 16:26 EDT

Latest Brand loyalty Stories

2014-03-11 23:25:42

Focuses on Transitions Optical’s Journey to True Brand Loyalty Cincinnati, OH (PRWEB) March 11, 2014 Most brands want to understand who their loyal customers are, but few know how likely their customers are to enter into and develop a real relationship with their brand, or how to put a strategic plan in place to move from transactional loyalty toward true brand loyalty.This compelling topic will be the highlight of a session at the 7th Annual Loyalty Expo, presented by Loyalty360 –...

2014-02-19 23:04:00

Attendees Can Learn About Unique Offerings to Enhance Their Customer-Building Efforts Cincinnati, OH (PRWEB) February 19, 2014 Companies seeking to gain new insight into their customer-building efforts can do so by attending the popular showcase sessions at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida. Three of the showcase sessions slated for...

2013-12-16 12:23:09

Many Russian consumers don't care for luxury products, spend lots on food, and 84 percent believe service in Russia is worse than the Western world MOSCOW, Dec. 16, 2013 /PRNewswire/ -- Findings from a new consumer survey fielded in Russia paint the picture of a very complex, highly nuanced consumer marketplace--one where consumers spend more on food than they do on rent or utilities, and where more than half the population is uneasy about purchasing clothes online. Released today, results of...

2013-12-02 08:26:13

Fulcrum Online Survey Reveals 74 Percent of Consumers Think More Positively About Sending Company and 87 Percent Report Increased Brand Loyalty NEW YORK, Dec. 2, 2013 /PRNewswire/ -- Companies seeking to get closer to their customers simply need to remember and acknowledge their birthdays according to the latest online survey conducted by analytics and marketing technology provider Fulcrum (www.fulcrum-mktg.com). The survey finds that nearly three out of four (74 percent) consumers...

2013-11-19 04:21:17

Real-time, Human-Touch Proves Essential for Online Businesses NEW YORK, Nov. 19, 2013 /PRNewswire/ -- LivePerson (NASDAQ: LPSN), a leading provider of digital engagement solutions, today announced the results of its second annual "Connecting with Customers" research, a comprehensive global study examining trends in online behavior and consumer expectations. The survey revealed that 69% of consumers are more likely to be loyal to a brand that provides live, human assistance at...

2013-11-07 23:30:35

Aimia to Present a Webinar That Examines How Companies Must Find Creative Ways to Use Their Loyalty Programs to Foster Attitudinal Loyalty and Build on the Emotional Connection Those Customers Have with Their Preferred Brands (PRWEB) November 07, 2013 Loyalty programs that reward customers for behaviors and attitude can build deep customer advocacy -- and a sustainable competitive advantage. Behavioral loyalty is at the core of most loyalty programs today. Customers make a purchase or...

2013-11-06 23:28:48

Cause-Related Loyalty Marketing Company and Value-Enhancement Provider Partner to Help Over 75 Companies Drive Employee and Customer Loyalty through Giving Boulder, Colorado (PRWEB) November 06, 2013 Today’s consumers demand more social good and cause-related initiatives from the companies they do business with than ever before. They also want flexibility in supporting causes of their choice. Driven by marketplace demands and the growing purchasing power of cause-conscious consumers,...

2013-10-16 12:29:27

Grocery and drugstores rank just ahead of travel loyalty programs according to Hotels.com poll in advance of national Twitter chat on loyalty DALLAS, Oct. 16, 2013 /PRNewswire/ -- How loyal are you? That's what the travel experts at Hotels.com® set out to determine with the Consumer Loyalty Survey, which found that approximately one-third of Americans (36 percent) participate in brand loyalty programs. The survey examined U.S. consumers' thoughts and behaviors toward various brand loyalty...

2013-10-10 23:25:16

Maritz Loyalty Marketing to present a webinar that will discuss and showcase best practices and key considerations for any company planning to build or revise a loyalty program. (PRWEB) October 10, 2013 As technology enables more brands to participate in the loyalty arena, it becomes increasingly important for a company’s loyalty solution to be optimized to differentiate itself and break through the clutter. On Oct. 22 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “Loyalty...

2013-10-09 23:27:42

Olay and Iron Tribe Fitness Brands Added to List of Sessions Focusing on Customer Engagement and Loyalty (PRWEB) October 09, 2013 Procter & Gamble’s Olay beauty brand and Iron Tribe Fitness will headline two new featured sessions focusing on customer engagement and loyalty at the 3rd Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association. The event will be held Nov. 5-7, 2013, at The Westin Galleria in Dallas, Texas. The Engagement...