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Latest brand management Stories

2014-10-15 12:28:15

BrandShop survey reinforces that leading brands have opportunity to impress shoppers who visit a site because of their desire to engage with a particular brand. SHELTON, Conn., Oct. 15, 2014 /PRNewswire/ -- BrandShop, a leading provider of branded digital commerce experiences, revealed new insights into consumer shopping behaviors based on a recent survey of more than 28,000 consumers across 28 brand sites. According to the survey, four out of five consumers who visit a brand's...

2014-10-15 08:33:10

Iconic Brand and Retailer Enhances Interactive Shopping Experience at NYC Flagship Store NEW YORK, Oct. 15, 2014 /PRNewswire/ -- Creative Realities, LLC ("Creative Realities" or the "Company") (OTCQB: CREX) today announced that Calvin Klein, one of the world's premier retail brands, has deployed a unique interactive shopping experience at Macy's Herald Square store in New York City, soon to be rolling out at 18 other Macy's locations nationwide this year. Using dynamic marketing...

2014-10-13 08:32:29

ARLINGTON, Va., Oct. 13, 2014 /PRNewswire/ -- TrademarkNow®, a Helsinki-based company with offices in New York, today announced the launch of NameWatch(TM), a next-generation trademark watch solution, at the International Trademark Association's Trademark Administrators and Practitioners Meeting. Logo - http://photos.prnewswire.com/prnh/20141010/151502LOGO TrademarkNow built NameWatch, a unique cloud-based software, to address the most common complaint about the trademark watch...

2014-10-08 04:21:30

DUBAI, UAE, October 8, 2014 /PRNewswire/ -- Luxury SQft targets high-end audience in a bid to become the number one luxury property portal worldwide A new real estate portal has been launched in the UAE to fill a gap amongst consumers looking for a more targeted approach to finding a property. (Photo: http://photos.prnewswire.com/prnh/20141008/709562-a ) (Photo: http://photos.prnewswire.com/prnh/20141008/709562-b...

2014-10-06 23:01:35

Siteimprove now enables users to monitor for consistent Trademark usage Minneapolis, MN (PRWEB) October 06, 2014 Today, Siteimprove launched a new feature within their Web Governance Suite that enables users to monitor for consistent Trademark usage. This new feature allows users to ensure that names, copyrights, and trademarks are presented accurately according to organizational standards. Protecting intellectual property is essential in today’s constantly evolving digital...

2014-09-30 12:34:24

Luxury Brands Late in Adopting Online Sales Channel LONDON, Sept. 30, 2014 /PRNewswire/ -- The latest publication of Hamburg-based business intelligence organization yStats.com "Global Luxury B2C E-Commerce Snapshot 2014" reveals that even while the global B2C E-Commerce market was booming, few luxury brands were quick to embrace this sales channel. As a result, growing luxury E-Commerce revenues have gone to those companies filling in the gap: online and multi-channel retailers and...

2014-09-30 08:27:16

Ashworth To Explore "The Packaging Opportunity In The Digitally-Managed Home" TORONTO, Sept. 30, 2014 /PRNewswire/ -- SGK, a division of Matthews International and a leading global brand development, activation and deployment company that drives brand performance, announced today that Eric Ashworth, president, will present "The Packaging Opportunity in the Digitally-Managed Home" at PAC's 'A Day In The Life' (of a packaged product) Symposium, September 30, 2014, at 1:10 pm in...

2014-09-25 12:27:05

NUREMBERG, Germany, September 25, 2014 /PRNewswire/ -- GfK today announced the launch of GfK Brand Vivo - a new brand tracking system that uses relational intelligence, a more valid and sensitive way to monitor how consumers experience, connect to and engage with brands. It shows how brand experiences build relationships that drive future behavior. GfK's new approach uses human relationship metaphors to express the evolving social and emotional connections that...

2014-09-23 12:22:44

Expedia.com is the Online Travel Service Brand of the Year; Southwest Airlines and Alaska Airlines/Horizon Air Continue to Lead among Airlines and the Highest Ranked Hotels include Omni Hotels & Resorts, Marriott Hotels, Homewood Suites, Hampton Inn & Suites and Americas Best Value Inn NEW YORK, Sept. 23, 2014 /PRNewswire/ -- Despite mergers, fee hikes and a sluggish economic recovery, travel brands offering unique customer experiences continue to be brands of choice for luxury and...

2014-09-19 08:24:21

LONDON, Sept. 19 2014 /PRNewswire/ -- Brand Licensing Europe 2014, the Advanstar-organised licensing exhibition, has announced the four finalists of its License This! Competition. Now in its fifth year, the challenge offers those with brand new creative concepts the opportunity to break into the global licensing industry and the final takes place at the show in front of an audience on Thursday 9 October. The finalists are: -- Ailsa Black Artwork presented by Ailsa Black - work inspired...


Word of the Day
abrosia
  • Wasting away as a result of abstinence from food.
The word 'abrosia' comes from a Greek roots meaning 'not' and 'eating'.