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Latest brand management Stories

2014-06-05 12:28:16

Founded by industry insider Kim Morton, First Division responds to the need for stronger market differentiation ALBANY, N.Y., June 5, 2014 /PRNewswire/ -- First Division Marketing, LLC (First Division) announces its launch as a marketing consulting firm dedicated to the unique demands of the insurance market. First Division offers client-specific, advisory retainer services, as well as project services, including brand management, campaign initiation programs, collateral analyses,...

2014-06-04 23:11:33

Bond Brand Loyalty to present a webinar that focuses on companies looking past points to create rich and engaging relationships with their customers. Cincinnati, OH (PRWEB) June 04, 2014 Loyalty is changing, but many brands still rely heavily on points, discounts, and rebates as their primary means of influencing customer behavior. The challenge for these brands is that monetary incentives are not sustainably differentiating, and brands cannot simply continue to outspend their competition...

2014-06-03 16:26:33

New Branding Effort Reflects Integration and Alignment among Company's Expanded Portfolio INDIANAPOLIS, June 3, 2014 /PRNewswire/ -- Herff Jones, a dynamic portfolio of brands designed to elevate the student experience, promotes participation and celebrate academic and athletic achievement, today announced a comprehensive rebranding effort that reflects the company's accelerated growth, enhanced collaboration and improved ability to serve customers....

2014-06-02 12:26:17

LOS ANGELES, June 2, 2014 /PRNewswire/ -- As the fastest growing category of licensed merchandise, fashion and lifestyle brands offer an exciting opportunity for licensees and retailers to gain immediate demand and credibility in an increasingly competitive marketplace. In its second year on the Licensing Expo floor, the Fashion & Lifestyle zone delivers celebrity fashion tastemakers, lifestyle leaders and new niche brands that offer a distinct point of view. Licensing Expo, the...

2014-05-27 23:12:47

Technocel, a leading global distributor of wireless products and solutions, is pleased to announce a distribution partnership with the PURO Corporation of Modena Italy. Simi Valley, California (PRWEB) May 27, 2014 With a range of over 2,000 products, PURO is a leading Italian company in the study and development of fashion and design accessories in Consumer Electronics in Italy and abroad. The strong link with the world of fashion makes the exclusive line of PURO products able to dress...

2014-05-21 12:30:27

- Global study mapping consumer sentiment discovers links between brand exposure and brand indifference NEW YORK, May 21, 2014 /PRNewswire/ -- Global research from marketing agency Momentum Worldwide reveals that people in countries with long-established consumer spending power - Japan, the UK and the USA - feel less connected with brands than those in emerging markets. Brands operating in more developed consumer economies are less likely to forge meaningful relationships with customers than...

2014-05-19 23:12:32

MillionaireMatch, one of the top online dating web-sites in the world, completed a questionnaire which showed that in recent years the number of young luxury buyers have been increasing fast. Los Angeles (PRWEB) May 19, 2014 MillionaireMatch, one of the top online dating web-sites in the world, completed a questionnaire which showed that in recent years the number of young luxury buyers have been increasing fast. The public perception of traditional minds has the belief that people who...

2014-05-19 20:22:38

First-Ever Online Platform for all things Luxury Now Available For Registrations NEW YORK, May 19, 2014 /PRNewswire/ -- .LUXURY, the first Internet top-level domain dedicated to bringing together the luxury industry online, begins General Availability (GA) on May 19(th). Following its successful priority registration phases where over 600 luxury brands including Hermes, Chanel, Versace, Gucci, Cartier, Valentino, Van Cleef and Armani secured their .LUXURY domain name, the GA launch...

2014-05-13 08:29:52

HIGH-POWERED MEDIA SALES VETERAN HELPS POWER COMPANY'S JUST-ANNOUNCED 'BRANDED ENTERTAINMENT NETWORK - BEN' NEW YORK, May 13, 2014 /PRNewswire/ -- Corbis Entertainment, a division of Corbis, a Bill Gates company, today announced Corey Silverman as Head of Global Sales leading the company's sales efforts targeting media agencies and brands. http://photos.prnewswire.com/prnvar/20140512/86785 The news comes on the heels of Corbis Entertainment's launch of their Branded Entertainment...

2014-05-07 08:29:52

New Division to Advise Brands on Evolution Through Innovative Extension Strategies NEW YORK, May 7, 2014 /PRNewswire/ -- Beanstalk, a global brand extension agency, today announced the official launch of Blueprint - Powered by Beanstalk, a new consulting division dedicated to advising companies on how to evolve their brands through innovative and commercially viable brand development and extension strategies. Blueprint will work with brand owners, retailers and manufacturers to...


Word of the Day
snash
  • To talk saucily.
  • Insolent, opprobrious language; impertinent abuse.
This word is Scots in origin and probably imitative.