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Latest brand management Stories

2014-06-30 08:32:40

SAN FRANCISCO, June 30, 2014 /PRNewswire/ -- The RealReal, the leader in authenticated luxury consignment, today announced the launch of RealBook, an app that allows consumers and consignors to calculate the resale value of their luxury goods in categories that include women's and men's fashion, and fine jewelry & watches. Additionally, smart and savvy shoppers now have a predictive tool to use when buying retail that accurately assesses the future value of designer items they are...

2014-06-26 23:00:38

The company launches new branding, name, and bottle design of its flagship nutraceutical, Liquid BioCell™ Life. Anaheim, CA (PRWEB) June 26, 2014 Jusuru International announced today the new rebranding and packaging debut of its flagship product, formerly known as Jusuru Life Blend, a nutraceutical that promotes healthy aging, active joints and younger-looking skin by reducing the enzyme that causes aging effects in the body. Now known as “Liquid BioCell™ Life,” the new and...

2014-06-17 12:26:46

International University Study Cites Corporate Branding Index's High Performance NEW YORK, June 17, 2014 /PRNewswire/ -- CoreBrand, a leading brand strategy and communications firm and creator of the Corporate Branding Index®, announced today that its market-based approach to brand valuation has been selected as the leading tool for measuring brand equity by an independent international university validation study. Dr. Marc Fischer, director of the University of Cologne's Department for...

2014-06-16 23:09:51

Verztec Consulting Pte Ltd is proud to win the Business Superbrands 2014 Award. This award is presented to companies that have met stringent global standards set by the Superbrands organization and have achieved brand excellence. Singapore, Singapore (PRWEB) June 16, 2014 Verztec Consulting Pte Ltd is proud to win the Business Superbrands 2014 Award. This award is presented to companies that have met stringent global standards set by the Superbrands organization and have achieved brand...

2014-06-12 16:24:53

Immediate, Engaging and Socially Driven Content Fundamental to Today's Experience LOS ANGELES, June 12, 2014 /PRNewswire/ -- Edelman today releases the results from its eighth annual study on how and why people consume and share entertainment. The study's findings for the U.S., UK and China highlight consumers' expectations for unprecedented control over their entertainment experience. "This year, we found that consumers want their entertainment 'selfie-style' - content centered on them,...

2014-06-12 12:26:55

LONDON, June 12, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report: Luxury Goods in Brazil http://www.reportbuyer.com/consumer_goods_retail/shopping/luxury_goods_brazil.html Despite the economic slowdown in 2013, luxury goods demand in Brazil remains resilient, with the area performing well. The good performance and potential of the Brazilian market continues to attract further investment in high-end products. Diageo, for instance, is one of the...

2014-06-12 12:25:04

"If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you." --John Stewart, Chairman of Quaker, 1900 TAMPA, Fla., June 12, 2014 /PRNewswire/ -- Owners considering sale or merger should be doing all they can to improve company book value to increase profit, according to Andrew Bowen, APR, founder and chairman of Clearview Communications and Public Relations Inc. One established method of doing...

2014-06-12 04:20:36

Honda highest in Brand Equity among Full Line Automotive Brands; Mercedes-Benz and Kelley Blue Book (KBB.com) both earn repeat Brand of the Year recognition; Ducati Motorcycles earns Brand of the Year distinction NEW YORK, June 12, 2014 /PRNewswire/ -- With the memory of an epic winter still fresh, Americans are likely relishing the arrival of the 2014 summer driving season. Americans rated 29 Luxury and Full Line Automotive brands on three key factors of Brand Equity, including...

2014-06-09 16:26:43

NEW YORK, June 9, 2014 /PRNewswire/ -- Wolverine Worldwide (NYSE: WWW) and its Merrell brand have been honored with two key awards from the Footwear Distributors and Retailers of America (FDRA). The Company received the prestigious Advocate of the Year award, and Wolverine's Merrell brand was chosen as the inaugural winner of the Brand Focus award, which is given to the brand deemed "most-loved" by scoring the highest brand loyalty among footwear consumers in the United States. The...

2014-06-05 20:21:59

NEW YORK, June 5, 2014 /PRNewswire/ -- Rubenstein Public Relations (RPR) has announced two new client wins in the real estate sector: Piquet Realty, a leading luxury real estate firm based in Florida that is expanding in New York, and Galleria Group, a prominent New York-based full-service real estate brokerage firm. These additions to RPR's clientele will expand its prominent Real Estate Division. As one of the leading public relations firms serving this sector, RPR has represented...


Word of the Day
barratry
  • The offense of persistently instigating lawsuits, typically groundless ones.
  • An unlawful breach of duty on the part of a ship's master or crew resulting in injury to the ship's owner.
  • Sale or purchase of positions in church or state.
This word ultimately comes from the Old French word 'barater,' to cheat.
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