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Latest brand management Stories

2014-06-12 12:25:04

"If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you." --John Stewart, Chairman of Quaker, 1900 TAMPA, Fla., June 12, 2014 /PRNewswire/ -- Owners considering sale or merger should be doing all they can to improve company book value to increase profit, according to Andrew Bowen, APR, founder and chairman of Clearview Communications and Public Relations Inc. One established method of doing...

2014-06-12 04:20:36

Honda highest in Brand Equity among Full Line Automotive Brands; Mercedes-Benz and Kelley Blue Book (KBB.com) both earn repeat Brand of the Year recognition; Ducati Motorcycles earns Brand of the Year distinction NEW YORK, June 12, 2014 /PRNewswire/ -- With the memory of an epic winter still fresh, Americans are likely relishing the arrival of the 2014 summer driving season. Americans rated 29 Luxury and Full Line Automotive brands on three key factors of Brand Equity, including...

2014-06-09 16:26:43

NEW YORK, June 9, 2014 /PRNewswire/ -- Wolverine Worldwide (NYSE: WWW) and its Merrell brand have been honored with two key awards from the Footwear Distributors and Retailers of America (FDRA). The Company received the prestigious Advocate of the Year award, and Wolverine's Merrell brand was chosen as the inaugural winner of the Brand Focus award, which is given to the brand deemed "most-loved" by scoring the highest brand loyalty among footwear consumers in the United States. The...

2014-06-05 20:21:59

NEW YORK, June 5, 2014 /PRNewswire/ -- Rubenstein Public Relations (RPR) has announced two new client wins in the real estate sector: Piquet Realty, a leading luxury real estate firm based in Florida that is expanding in New York, and Galleria Group, a prominent New York-based full-service real estate brokerage firm. These additions to RPR's clientele will expand its prominent Real Estate Division. As one of the leading public relations firms serving this sector, RPR has represented...

2014-06-05 12:28:16

Founded by industry insider Kim Morton, First Division responds to the need for stronger market differentiation ALBANY, N.Y., June 5, 2014 /PRNewswire/ -- First Division Marketing, LLC (First Division) announces its launch as a marketing consulting firm dedicated to the unique demands of the insurance market. First Division offers client-specific, advisory retainer services, as well as project services, including brand management, campaign initiation programs, collateral analyses,...

2014-06-04 23:11:33

Bond Brand Loyalty to present a webinar that focuses on companies looking past points to create rich and engaging relationships with their customers. Cincinnati, OH (PRWEB) June 04, 2014 Loyalty is changing, but many brands still rely heavily on points, discounts, and rebates as their primary means of influencing customer behavior. The challenge for these brands is that monetary incentives are not sustainably differentiating, and brands cannot simply continue to outspend their competition...

2014-06-03 16:26:33

New Branding Effort Reflects Integration and Alignment among Company's Expanded Portfolio INDIANAPOLIS, June 3, 2014 /PRNewswire/ -- Herff Jones, a dynamic portfolio of brands designed to elevate the student experience, promotes participation and celebrate academic and athletic achievement, today announced a comprehensive rebranding effort that reflects the company's accelerated growth, enhanced collaboration and improved ability to serve customers....

2014-06-02 12:26:17

LOS ANGELES, June 2, 2014 /PRNewswire/ -- As the fastest growing category of licensed merchandise, fashion and lifestyle brands offer an exciting opportunity for licensees and retailers to gain immediate demand and credibility in an increasingly competitive marketplace. In its second year on the Licensing Expo floor, the Fashion & Lifestyle zone delivers celebrity fashion tastemakers, lifestyle leaders and new niche brands that offer a distinct point of view. Licensing Expo, the...

2014-05-27 23:12:47

Technocel, a leading global distributor of wireless products and solutions, is pleased to announce a distribution partnership with the PURO Corporation of Modena Italy. Simi Valley, California (PRWEB) May 27, 2014 With a range of over 2,000 products, PURO is a leading Italian company in the study and development of fashion and design accessories in Consumer Electronics in Italy and abroad. The strong link with the world of fashion makes the exclusive line of PURO products able to dress...

2014-05-21 12:30:27

- Global study mapping consumer sentiment discovers links between brand exposure and brand indifference NEW YORK, May 21, 2014 /PRNewswire/ -- Global research from marketing agency Momentum Worldwide reveals that people in countries with long-established consumer spending power - Japan, the UK and the USA - feel less connected with brands than those in emerging markets. Brands operating in more developed consumer economies are less likely to forge meaningful relationships with customers than...


Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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