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Latest brand management Stories

2014-05-19 23:12:32

MillionaireMatch, one of the top online dating web-sites in the world, completed a questionnaire which showed that in recent years the number of young luxury buyers have been increasing fast. Los Angeles (PRWEB) May 19, 2014 MillionaireMatch, one of the top online dating web-sites in the world, completed a questionnaire which showed that in recent years the number of young luxury buyers have been increasing fast. The public perception of traditional minds has the belief that people who...

2014-05-19 20:22:38

First-Ever Online Platform for all things Luxury Now Available For Registrations NEW YORK, May 19, 2014 /PRNewswire/ -- .LUXURY, the first Internet top-level domain dedicated to bringing together the luxury industry online, begins General Availability (GA) on May 19(th). Following its successful priority registration phases where over 600 luxury brands including Hermes, Chanel, Versace, Gucci, Cartier, Valentino, Van Cleef and Armani secured their .LUXURY domain name, the GA launch...

2014-05-13 08:29:52

HIGH-POWERED MEDIA SALES VETERAN HELPS POWER COMPANY'S JUST-ANNOUNCED 'BRANDED ENTERTAINMENT NETWORK - BEN' NEW YORK, May 13, 2014 /PRNewswire/ -- Corbis Entertainment, a division of Corbis, a Bill Gates company, today announced Corey Silverman as Head of Global Sales leading the company's sales efforts targeting media agencies and brands. http://photos.prnewswire.com/prnvar/20140512/86785 The news comes on the heels of Corbis Entertainment's launch of their Branded Entertainment...

2014-05-07 08:29:52

New Division to Advise Brands on Evolution Through Innovative Extension Strategies NEW YORK, May 7, 2014 /PRNewswire/ -- Beanstalk, a global brand extension agency, today announced the official launch of Blueprint - Powered by Beanstalk, a new consulting division dedicated to advising companies on how to evolve their brands through innovative and commercially viable brand development and extension strategies. Blueprint will work with brand owners, retailers and manufacturers to...

2014-05-07 08:27:54

SANTA MONICA, Calif., May 7, 2014 /PRNewswire/ -- Lionsgate (NYSE: LGF), a leading global entertainment company, and Saban Brands, a strategic brand management company that acquires and builds global consumer brands, are partnering to develop and produce an original live action feature film based on the iconic Power Rangers property, it was announced today by creator of Power Rangers Haim Saban and Lionsgate Chief Executive Officer Jon Feltheimer. The announcement marks another step...

2014-05-06 23:03:13

Food and Beverage, Retail Stores, PC/Tablet/Cell Phone Manufacturers and Banking/Credit Card Providers are Top Industries Fostering Loyalty in 2014, Consumers Say Denver, CO (PRWEB) May 06, 2014 ClickFox, the pioneering leader in customer experience analytics, today announced findings from its third brand loyalty survey. The survey examines drivers of brand preferences and industries with the most loyal customers. ClickFox research this year identified Apple as the top brand consumers...

2014-05-06 12:21:18

Henkel offering LOCA demonstrations to automakers and suppliers through June 30 MADISON HEIGHTS, Mich., May 6, 2014 /PRNewswire/ -- Automakers and suppliers looking to improve durability, reduce thickness and enhance readability of their next-generation automotive displays can now take advantage of Henkel's Loctite(®) Liquid Optically Clear Adhesives (LOCA). Henkel is offering demonstrations at its North American automotive headquarters in Madison Heights, Mich. through June 30th....

2014-05-06 08:46:12

Former Head of Trademarks at Microsoft Joins a World Leader in Brand Protection Services GLENDALE, Calif., May 6, 2014 /PRNewswire-iReach/ -- Marksmen, Inc., a worldwide leader in brand protection services, today named Russell Pangborn chief executive officer effective immediately. He succeeds Ken Taylor, founder of the company who becomes a consultant to the firm. (Photo: http://photos.prnewswire.com/prnh/20140505/84237) Pangborn joins Marksmen from Microsoft where he served as...

2014-05-06 08:31:16

Provides Global Brands Instant Access to Top Placement Opportunities Across All Entertainment Media NEW YORK, May 6, 2014 /PRNewswire/ -- Corbis Entertainment, a division of Corbis, a Bill Gates company, today announced the launch of Branded Entertainment Network (BEN). The new interactive platform provides global brands and media buyers with instant, upstream access to the hottest Film, TV, Digital and celebrity placement opportunities resulting in a marketplace for...

2014-05-01 08:30:19

LONDON, May 1, 2014 /PRNewswire/ -- Eight years of BrandZ Top 100 data shows how the rise and fall of key global brands are both a warning and a model to follow for marketers A unique analysis of the fortunes of some of the world's most famous brands by brand research company Millward Brown has revealed seven key approaches that companies can use to boost brand value. Based on the performance of brands such as Apple, Amazon and Visa over...


Word of the Day
call-note
  • The call or cry of a bird or other animal to its mate or its young.
'Call-note' is newer than 'bird-call,' which originally referred to 'an instrument for imitating the note of birds' but now also refers to 'the song or cry of a bird.'
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