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Latest brand management Stories

2014-05-06 23:03:13

Food and Beverage, Retail Stores, PC/Tablet/Cell Phone Manufacturers and Banking/Credit Card Providers are Top Industries Fostering Loyalty in 2014, Consumers Say Denver, CO (PRWEB) May 06, 2014 ClickFox, the pioneering leader in customer experience analytics, today announced findings from its third brand loyalty survey. The survey examines drivers of brand preferences and industries with the most loyal customers. ClickFox research this year identified Apple as the top brand consumers...

2014-05-06 12:21:18

Henkel offering LOCA demonstrations to automakers and suppliers through June 30 MADISON HEIGHTS, Mich., May 6, 2014 /PRNewswire/ -- Automakers and suppliers looking to improve durability, reduce thickness and enhance readability of their next-generation automotive displays can now take advantage of Henkel's Loctite(®) Liquid Optically Clear Adhesives (LOCA). Henkel is offering demonstrations at its North American automotive headquarters in Madison Heights, Mich. through June 30th....

2014-05-06 08:46:12

Former Head of Trademarks at Microsoft Joins a World Leader in Brand Protection Services GLENDALE, Calif., May 6, 2014 /PRNewswire-iReach/ -- Marksmen, Inc., a worldwide leader in brand protection services, today named Russell Pangborn chief executive officer effective immediately. He succeeds Ken Taylor, founder of the company who becomes a consultant to the firm. (Photo: http://photos.prnewswire.com/prnh/20140505/84237) Pangborn joins Marksmen from Microsoft where he served as...

2014-05-06 08:31:16

Provides Global Brands Instant Access to Top Placement Opportunities Across All Entertainment Media NEW YORK, May 6, 2014 /PRNewswire/ -- Corbis Entertainment, a division of Corbis, a Bill Gates company, today announced the launch of Branded Entertainment Network (BEN). The new interactive platform provides global brands and media buyers with instant, upstream access to the hottest Film, TV, Digital and celebrity placement opportunities resulting in a marketplace for...

2014-05-01 08:30:19

LONDON, May 1, 2014 /PRNewswire/ -- Eight years of BrandZ Top 100 data shows how the rise and fall of key global brands are both a warning and a model to follow for marketers A unique analysis of the fortunes of some of the world's most famous brands by brand research company Millward Brown has revealed seven key approaches that companies can use to boost brand value. Based on the performance of brands such as Apple, Amazon and Visa over...

2014-04-30 23:24:32

Christopher Durham to Appear May 15th in Boston to Discuss His Book “Fifty2: The My Private Brand Project” Which Highlights Top Retailer-Owned Brands Charlotte, NC (PRWEB) April 30, 2014 Retail marketing and shopper experience agency Theory House announced today that Christopher Durham, vice president of retail brands at the agency, has been invited to present at the upcoming How Design Live Conference in Boston on May 15, 2014. Durham will discuss his recently released book...

2014-04-30 09:51:24

When it comes to luxury brands, the ruder the sales staff the better the sales, according to new research from the University of British Columbia's Sauder School of Business. The forthcoming Journal of Consumer Research study reveals that consumers who get the brush-off at a high-end retailer can become more willing to purchase and wear pricey togs. "It appears that snobbiness might actually be a qualification worth considering for luxury brands like Louis Vuitton or Gucci," says Sauder...

2014-04-29 23:17:16

Latest release delivers smarter matches for “like” products and private labels. (PRWEB) April 29, 2014 Ottawa, Canada: Today, 360pi, the leader in retail price and product intelligence, unveiled the latest generation of its 360comparables solution targeted to address the unique challenges and opportunities presented by private label brands. This release augments 360pi’s patent pending attribute-based matching algorithm with the option for customer-controlled product matching....

2014-04-29 12:29:50

LOS ANGELES, April 29, 2014 /PRNewswire/ -- Advanstar Licensing, organizers of Licensing Expo, and The International Licensing Industry Merchandisers' Association (LIMA), the show's exclusive sponsor, jointly announce that creative director of House of Harlow 1960, actress, author, entrepreneur, philanthropist and fashion icon Nicole Richie, will deliver The Big Interview keynote address. The keynote will be presented Tuesday, June 17, at 2:30 p.m. as a Q-and-A session, moderated by...

2014-04-24 23:06:18

When a business takes its global production and marketing to China, it needs to protect its reputation and brand name. Paul Kossof, a third-year student at The John Marshall Law School in Chicago, has set out to help businesses by writing the first book on China’s new trademark law which takes effect on May 1. (PRWEB) April 24, 2014 When a business takes its global production and marketing to China, it needs to protect its reputation and brand name. Paul Kossof, a third-year student at...


Word of the Day
humgruffin
  • A terrible or repulsive person.
Regarding the etymology of 'humgruffin,' the OED says (rather unhelpfully) that it's a 'made-up word.' We might guess that 'hum' comes from 'humbug' or possibly 'hum' meaning 'a disagreeable smell,' while 'gruffin' could be a combination of 'gruff' and 'griffin.'