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Latest brand management Stories

2014-04-24 12:25:46

LOS ANGELES, April 24, 2014 /PRNewswire/ -- Advanstar Licensing, organizers of the 2014 Licensing Expo, the world's largest and most influential licensing trade show, today announced that NFL Players Inc. (NFLPI) is the headline sponsor of the annual Licensing Expo All-Industry Opening Night Party. As the licensing and marketing arm of the NFL Players Association, NFLPI delivers access to the influence, power, and personal stories of NFL players. The Licensing Expo attracts over 400...

2014-04-21 23:00:45

The New Name is Part of an Extensive Company Rebranding and Brand New Corporate Identity Gainesville, Fl (PRWEB) April 21, 2014 Optym, LLC, formerly known as Innovative Scheduling, has changed its name as part of a comprehensive rebranding and the creation of a new corporate identity. Optym is a top provider of planning, scheduling and optimization software to Fortune 500 companies including railroads, airlines, mining companies, retail companies and more. The launch of the new Optym...

2014-04-16 23:01:41

The official recap video for Hispanicize 2014, the annual Latino trends event presented by Procter & Gamble, is now available for viewing online on YouTube at http://youtu.be/tn_5nAbi9m0. Miami Florida (PRWEB) April 16, 2014 The official recap video for Hispanicize 2014, the annual Latino trends event presented by Procter & Gamble, is now available for viewing online on YouTube at http://youtu.be/tn_5nAbi9m0. Hispanicize 2014 gathered more than 1,700 of the nation’s top...

2014-04-14 12:31:20

Pharmaceutical brand managers and marketing directors responsible for healthcare marketing success may find relief as Los Angeles brand development boutique, copywriting agency & brand naming company Articulated Brands® offers over 20 healthcare names, wellness names and pharmaceutical names for sale. LOS ANGELES, April 14, 2014 /PRNewswire-iReach/ -- Pharmaceutical brand managers and marketing directors working for healthcare startups and small businesses in the wellness, nutrition...

2014-04-10 08:31:28

DUBLIN, Apr. 10, 2014 /PRNewswire/ -- Research and Markets ( http://www.researchandmarkets.com/research/znd6g8/global_personal ) has announced the addition of the "Global Personal Luxury Goods Market Report" report to their offering. (Logo: http://photos.prnewswire.com/prnh/20130307/600769) The analysts forecast the Global Personal Luxury Goods market to grow at a CAGR of 7.9 percent over the period 2012-2016. The growth of the Online Personal Luxury Goods market is one of the key factors...

2014-04-09 12:22:02

Cadillac Ranks Highest among Luxury Brands for Customer Satisfaction with Dealer Service; Buick Ranks Highest among Mass Market Brands WESTLAKE VILLAGE, Calif., April 9, 2014 /PRNewswire/ -- The percentage of vehicle owners with complimentary or prepaid vehicle maintenance packages has more than doubled during the past five years, which benefits dealers and manufacturers through higher loyalty and repurchase rates, according to the J.D. Power 2014 U.S. Customer Service Index (CSI) Study(SM)...

2014-04-08 23:30:41

Eco-Responsible Brand Innovates Resealable Packaging Camarillo, California (PRWEB) April 08, 2014 MaddieBrit Products, LLC, the creator of Grab Green, the next generation of home cleaning products, proudly announces the launch of the first-ever Velcro resealable packaging for laundry detergent pouches. Whereas zipper type packaging must be lined up to seal properly, Velcro closes with ease, creating a faster and more enjoyable customer experience. With this innovation, Grab Green once...

2014-04-08 08:28:09

Walmart's brand value drops 6% but it maintains #1 position on the North American List; four brands see major increases DAYTON, Ohio, April 8, 2014 /PRNewswire/ -- Walmart maintains its #1 spot on Interbrand's 2014 Best Retail Brands list, and even with a 6% decline in brand value it preserves an enormous margin over the next closest brand. Four brands increased their brand value by more than 25% this year: Macy's, Whole Foods, Amazon and Cabela's. The global Best Retail Brands report ranks...

2014-04-08 08:20:53

MADISON HEIGHTS, Mich., April 8, 2014 /PRNewswire/ -- In recognition of its innovative Bonderite(R) Flex Process, Henkel won the 2014 Automotive News PACE (Premier Automotive Suppliers' Contribution to Excellence) Award in the Manufacturing Process and Capital Equipment category. Henkel received the honor April 7 at a black-tie ceremony at the Max M. Fisher Music Center in Detroit. http://photos.prnewswire.com/prnvar/20140408/DE00391 The Bonderite(R) Flex Process - implemented by...

2014-04-04 12:26:05

NEW YORK, April 4, 2014 /PRNewswire/ -- Astronauts Wanted. No Experience Necessary, the joint venture between Judy McGrath and Sony Music Entertainment, today announced that Billy Parks, EVP Digital Production and Programming at The Chernin Group (TCG), is joining as Chief Content Officer. Parks brings to Astronauts Wanted impressive producer credits across multiple entertainment platforms. He will develop and produce a rich pipeline of series and branded content aimed at young,...


Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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