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Last updated on April 18, 2014 at 16:58 EDT

Latest brand management Stories

2013-12-02 08:26:13

Fulcrum Online Survey Reveals 74 Percent of Consumers Think More Positively About Sending Company and 87 Percent Report Increased Brand Loyalty NEW YORK, Dec. 2, 2013 /PRNewswire/ -- Companies seeking to get closer to their customers simply need to remember and acknowledge their birthdays according to the latest online survey conducted by analytics and marketing technology provider Fulcrum (www.fulcrum-mktg.com). The survey finds that nearly three out of four (74 percent) consumers...

2013-11-26 23:30:37

eJeeva Dealer Portal connects distributors with dealer customers through virtual storefronts, accessible online and through mobile devices. McLean, Virginia (PRWEB) November 26, 2013 eJeeva, a leading provider of product information management, online catalog management, and eCommerce software, has released a complete eCommerce portal that helps wholesale distributors sell more products through their dealer channel. eJeeva Dealer Portal sets up branded eCommerce websites for product...

2013-11-26 23:02:14

NameJet.com and Afternic, a GoDaddy company, are partnering to bring the new gTLD .LUXURY to the domain name marketplace. NameJet will oversee the Sunrise and Landrush phases of launch, while Afternic will assist with Premium Name selection and sales. Kirkland WA (PRWEB) November 26, 2013 Luxury Partners, LLC, awarded the .LUXURY generic Top Level Domain (gTLD) by ICANN, has selected NameJet and Afternic to manage the Sunrise, Landrush and Premium Name selection and sales phases of the...

2013-11-22 08:22:21

LONDON, Nov. 22, 2013 /PRNewswire/ -- Brand Licensing Europe, the Advanstar organized exhibition, today announced that is it moving the dates of its 2014 show forward by one week, to be held from 7-9 October 2014. This is a week earlier than the dates previously announced at the recently completed 15(th) edition of Europe's premier Licensing forum. Event Director Darren Brechin explained the move: "Our primary motivation was to avoid a direct conflict with MIPCOM'S new dates for...

2013-11-19 12:27:41

It's going to be the year of the fit, the empowered, and the socially responsible NEW YORK, Nov. 19, 2013 /PRNewswire/ -- In with the old and out with the new--the top brand trends of 2014 may surprise you. Social media becomes "old school" and the commitment to "second life" packaging intensifies. These are just some of the coming year's predictions released by Landor Associates, the global strategic brand consulting and design firm. (Logo:...

2013-11-19 04:21:17

Real-time, Human-Touch Proves Essential for Online Businesses NEW YORK, Nov. 19, 2013 /PRNewswire/ -- LivePerson (NASDAQ: LPSN), a leading provider of digital engagement solutions, today announced the results of its second annual "Connecting with Customers" research, a comprehensive global study examining trends in online behavior and consumer expectations. The survey revealed that 69% of consumers are more likely to be loyal to a brand that provides live, human assistance at...

2013-11-13 23:03:14

CGS, a leading global supplier of technology solutions and services, announced today they will be sponsoring Retail TouchPoints’ Retail Executive Roundtable on November 14th at The Breslin Bar and Dining Room in New York, NY. This unique industry event will focus on identifying the tools, technologies, and strategies that will deliver increased sales and basket sizes through improved customer engagement, customer service, and brand loyalty. New York, NY (PRWEB) November 13, 2013 New...

2013-11-12 12:30:23

PINCHme signs on Procter & Gamble, Unilever, Johnson & Johnson, Kraft, Kellogg's and more for its U.S. Debut NEW YORK, Nov. 12, 2013 /PRNewswire/ -- A revolutionary digital platform is launching today in the U.S. that will leave a permanent mark on the retail industry as it transforms the way consumers interact with brands and makes sampling accountable, transparent and measureable. PINCHme (www.pinchme.com) is the first-ever product sampling site that allows consumers to trial products from...

2013-11-10 23:02:21

Deciem-managed brand, Fountain, has achieved outstanding sales success at Boots in the UK since its launch on August 7. On November 7, 2013, Boots sold one Fountain product every 11 seconds with one hero product reaching the status of top-selling product on Boots.com in the morning. London, UK (PRWEB) November 10, 2013 Deciem-managed brand, Fountain, has achieved outstanding sales success at Boots in the UK since its launch on August 7. On November 7, 2013, Boots sold one Fountain product...

2013-11-07 08:28:06

ZURICH and LONDON, November 7, 2013 /PRNewswire/ -- Markus Kramer joins Brand Affairs as Partner Brand Affairs, the London and Zurich based communications and brand management specialists, have strengthened their senior team with the addition of Markus Kramer as partner. (Logo: http://photos.prnewswire.com/prnh/20131107/649602-a ) (Photo: http://photos.prnewswire.com/prnh/20131107/649602-b ) Following nearly four years as Global Marketing...