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Latest brand management Stories

2014-02-04 23:23:45

ScriptRock growth accelerating as Steve Hall joins as Chief Marketing Officer San Francisco, CA (PRWEB) February 04, 2014 ScriptRock Inc., the leading cloud-based configuration management platform for DevOps, today announced the appointment of Steve Hall as chief marketing officer. Hall will report to Mike Baukes, co-founder and co-CEO. Hall has over 18 years of experience in technology marketing and will lead ScriptRock’s strategic market positioning, as well as brand development...

2014-02-04 12:24:36

NEW YORK, Feb. 4, 2014 /PRNewswire/ -- BPCM is thrilled to announce its representation of premiere online luxury fashion retailer STYLEBOP.com for public relations in the United States. STYLEBOP.com is a global luxury online fashion retailer dedicated to translating clothing from the catwalk to the sidewalk. Established in 2004, STYLEBOP.com has fast become a premiere destination for the discerning consumer and is now one of the world's top two pure online luxury fashion retailers....

2014-02-03 12:22:56

Licensing Expo announces Shell as the sponsor of The Motorsports Cafe LOS ANGELES, Feb. 3, 2014 /PRNewswire/ -- Global energy company Shell has signed on as the headline sponsor of the newly created motorsports feature area at Licensing Expo 2014, the world's largest and most influential tradeshow dedicated to brand, character, entertainment, fashion and art licensing. Set for June 17-19 at the Mandalay Bay Convention Center in Las Vegas, Nev., the trade show connects more than...

2014-01-31 23:30:25

Aveya Creative, the only boutique branding agency in the nation's capital dedicated exclusively to entrepreneurs, shares the guiding concept behind its success: when it comes to branding, remember to keep it simple and sincere. Washington DC (PRWEB) January 31, 2014 Best friends: reliable, intuitive individuals with personalities that click perfectly. The same feelings often apply to favorite brands because the genius innovators behind them got into consumers’ heads, figured out...

2014-01-31 23:21:16

Over a decade following the dot com bubble, the entrepreneurship bubble brings a wave of innovation around the world. It's time for a dedicated force of branding and marketing talent for entrepreneurs; Aveya Creative is here to transform ideas into top-of-mind brands. Washington DC (PRWEB) January 31, 2014 The team at Aveya Creative likes to keep things strategically simple, guided by solid principles set by Founder & CEO Mariya Bouraima. Introducing the E2E concept: Entrepreneurs...

2014-01-30 12:24:57

TORONTO, Jan. 30, 2014 /CNW/ - Today, leading market research firm BrandSpark International announced Canada's Most Trusted Brands for 2014 for consumer-packaged goods (CPG) determined by a poll of more than 95,000 Canadians. "Brand trust is important when deciding what to buy. Our study shows more than 70% of Canadians place a high importance on established trust in a brand when purchasing a product," said Robert Levy, President and CEO of BrandSpark International. Canadians...

2014-01-23 16:22:13

Register now to attend the world's largest licensing event that brings the top licensed properties and key decision makers together under one roof for three days of deal making LOS ANGELES, Jan. 23, 2014 /PRNewswire/ -- Registration is now open for Licensing Expo 2014, the world's largest and most influential tradeshow dedicated to brand, character, entertainment, fashion and art licensing. Set for June 17-19 at the Mandalay Bay Convention Center in Las Vegas, Nev., the tradeshow...

2014-01-21 12:26:55

SCRANTON, Pa., Jan. 21, 2014 /PRNewswire/ -- For the third year in a row, AZEK Deck has earned the top spot in the category of "Quality" in BUILDER Magazine's 2014 Brand Study - besting all other brands in the Composite/PVC Decking category. This annual reader survey, covering 69 different product categories and representing dozens of brands within each one, is conducted by Readex, an independent research firm for BUILDER's publisher, Hanley-Wood. "Since its inception, AZEK Deck has...

2014-01-17 23:24:22

New Interactive Platform to be showcased during Sundance Film Festival — January 18-20. New York (PRWEB) January 17, 2014 Video goes fully ecommerce compatible with the groundbreaking new SEE IT BUY IT technology platform introduced by the InFused Media Group. With applications ranging from social media to film and television product placement, the product will be officially launched at the LG Music Lodge, during the 2014 Sundance Film Festival. InFused is a sponsor of the lodge, which...

2014-01-16 23:01:54

The leading-edge advertising research company hires Ralph Blessing as Managing Director to head up a Chicago-based office. Albuquerque, NM (PRWEB) January 16, 2014 Closing out a year of growth and marking the start of a strong 2014, Ameritest today announced the hiring of Ralph Blessing as a Managing Director. He will head the new Chicago-based office. Ralph brings a 30-year track record of growing mature brands and creating new brands/innovation and brand advertising/communication –...