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Last updated on April 18, 2014 at 12:48 EDT

Latest brand management Stories

2013-11-07 04:23:18

LONDON, November 7, 2013 /PRNewswire/ -- Richard Pinder, founder & CEO of the recently-launched The House Worldwide global communications network, has announced the arrival of Digital Luxury Group as its latest partner. (Photo: http://photos.prnewswire.com/prnh/20131107/649891 ) Digital Luxury Group (DLG) is digital partner to forward-thinking luxury brands such as Four Seasons, Sotheby's, Piaget, Trussardi and Vacheron Constantin. It combines leading...

2013-11-06 12:26:17

Mainland Chinese luxury market showing signs of maturity as the purchasing power gap narrows between mainland and Hong Kong consumers NEW YORK, Nov. 6, 2013 /PRNewswire/ -- The 2014 China Luxury Forecast was released by Ruder Finn, one of the world's largest independent communications agencies, and Ipsos Group, the third largest market research company in the world. According to the study, which analyzes luxury purchasing trends in China, consumers in mainland China and Hong Kong...

2013-10-29 23:29:34

Leading home and hotel furnishing brand Portico continues to offer stylish high-quality lifestyle products made with environmentally & socially responsible practices (PRWEB) October 29, 2013 Hilco Brands, LLC today announced the official launch of its recently acquired home and hotel furnishing leader, Portico, coming soon at better destination retail stores. The well-known brand, featured in Hyatt Hotels nationwide, continues to offer environmentally responsible products that...

2013-10-15 23:29:20

In light of recent droughts in Texas and Iowa, Vollara reveals how to minimize daily consumption of water in any daily routine. The technology company helping people to live healthier lives highlights the eco-friendly product, LaundryPure 4G. (PRWEB) October 15, 2013 The eco-friendly company, Vollara, highlights the popular product LaundryPure 4G in light of the recent droughts in Texas and Iowa. Without the use of hot water or detergent, using this green product to do laundry can greatly...

2013-10-15 08:22:03

Wrap & Send Services surveyed shoppers on their luxury retail expectations and experiences DENVER, Oct. 15, 2013 /PRNewswire/ -- Today, Wrap & Send Services, a luxury retail packing and shipping solution, announced a study revealing that consumers who shop at higher-end department stores and boutiques expect impeccable presentation whether purchases are made in-store or delivered to them, free shipping and returns, and locator services. "Luxury retail consumers are getting more and more...

2013-10-10 23:25:16

Maritz Loyalty Marketing to present a webinar that will discuss and showcase best practices and key considerations for any company planning to build or revise a loyalty program. (PRWEB) October 10, 2013 As technology enables more brands to participate in the loyalty arena, it becomes increasingly important for a company’s loyalty solution to be optimized to differentiate itself and break through the clutter. On Oct. 22 at 1 p.m. EDT, Loyalty 360 will host a webinar titled, “Loyalty...

2013-10-09 23:27:42

Olay and Iron Tribe Fitness Brands Added to List of Sessions Focusing on Customer Engagement and Loyalty (PRWEB) October 09, 2013 Procter & Gamble’s Olay beauty brand and Iron Tribe Fitness will headline two new featured sessions focusing on customer engagement and loyalty at the 3rd Annual Engagement & Experience Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association. The event will be held Nov. 5-7, 2013, at The Westin Galleria in Dallas, Texas. The Engagement...

2013-10-08 23:25:36

MarketResearchReports.Biz announces addition of new report “Global Personal Luxury Goods Market 2012-2016” to its database. Visit: http://www.marketresearchreports.biz/analysis-details/global-personal-luxury-goods-market-2012-2016. Albany, NY (PRWEB) October 08, 2013 Global Personal Luxury Goods Market 2012-2016 TechNavio's analysts forecast the Global Personal Luxury Goods market to grow at a CAGR of 7.9 percent over the period 2012-2016. The growth of the Online Personal Luxury...

2013-10-08 20:21:45

OSHKOSH, Wis., Oct. 8, 2013 /PRNewswire/ -- Miles Kimball Company President Vicki Updike announced today the company is changing its name to Silver Star Brands in a move to describe more accurately the multi-channel industry leader and the brand portfolio it offers. As it grows to a multi-brand, multi-channel direct-to-consumer company, the Miles Kimball name no longer accurately represents the direction, attitude and depth of the organization. As diversity in its brands and marketing...

2013-10-08 16:24:02

As high net worth individuals rely increasingly on mobile devices, dot-com domain names deliver the big picture. MCLEAN, Va., Oct. 8, 2013 /PRNewswire/ -- The Developing Market Web addresses can tell a complete story; for example, the National Football League recently introduced TogetherWeMakeFootball.com. Addressing the proliferation of gTLDs soon to join .co and .biz, branded 'dot-com' marketing messages provide a launchpad that can be redirected to any of the 1,000-plus...