Latest Brand valuation Stories
NEW YORK, May 21, 2013 /PRNewswire/ -- Samsung Gains on Apple with Surge of 51% in Brand Value Apple remains the BrandZTM Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. (Logo: http://photos.prnewswire.com/prnh/20130521/613865 ) Google is also a...
NEW YORK, Oct. 29, 2012 /PRNewswire/ -- Heather Stern, a seasoned marketing and communications professional, has joined leading brand strategy and design firm, Lippincott (www.lippincott.com) as chief marketing and communications officer based in the company's New York global headquarters. In her role, Ms. Stern is responsible for increasing Lippincott's global brand presence. As part of this, she will drive the company's overall external marketing strategy including content...
NEW YORK, Sept. 17, 2012 /PRNewswire/ -- Randall Stone, senior partner and director of customer experience and retail design at Lippincott (www.Lippincott.com) has been named a "top retail design influencer" by the readers of DDI magazine (www.DDIOnline.com). The DDI Portfolio Awards, announced in the publication's September issue, are based on an annual reader survey, nominating the best, brightest and most innovative people, projects and companies in the retail design industry....
NEW YORK, Aug. 20, 2012 /PRNewswire/ -- Frances Gagliardi has joined the creative team at Straightline, a leading independent brand consultancy in New York City. As Executive Creative Director, Frances will lead creative brand programs for worldwide clients and will help guide the firm's creative offering as it expands to include a London office in 2013. "Frances brings a unique combination of design and business intelligence that is perfect for Straightline's approach and client...
NEW YORK and SAN FRANCISCO, July 24, 2012 /PRNewswire/ -- Tim Cunningham, a veteran digital marketing and brand strategist, has joined Lippincott as senior partner and head of its San Francisco office. Mr. Cunningham brings over 20 years of experience leading transformational marketing strategies for many of the world's leading brands including General Motors, Microsoft, General Mills, Hewlett-Packard, MasterCard, Best Buy, Allstate Insurance and Wells Fargo Bank. Prior to joining...
UPPER SADDLE RIVER, N.J., July 17, 2012 /PRNewswire/ -- The Connell Group, a growth-stage market research consultancy dedicated to bridging the gap between market research and brand strategy, announced that Brian Smith has joined the organization as Vice President for Strategic Insights and Consulting in an effort to meet increasing client demand. "I couldn't be more pleased with this announcement," says Patty Klingbiel, President of The Connell Group. "With Brian, The Connell...
NEW YORK and LONDON, July 17, 2012 /PRNewswire/ -- Dylan Stuart, a business, brand and design strategist with extensive experience consulting for Fortune 500 and emerging market clients, has joined Lippincott as a partner in its London office. Mr. Stuart brings nearly a decade of experience working with some of the largest global brands including American Express, BP, Four Seasons Hotels, Land Rover, Mercedes-Benz and NBC, in addition to many start-up ventures. "Dylan enjoys a...
NEW YORK, July 10, 2012 /PRNewswire/ -- Marc Hohmann, an international designer, strategist and entrepreneur, has joined Lippincott as design partner in its New York office. He has worked extensively on design projects with companies in the U.S., Europe and Asia including Amtrak, the City of London Dell, Evian, Sony BMG, Sunglass Hut, Swiss Re, Telefonica and Yahoo! BB. His work has been very well received domestically and abroad and he has been featured in magazines including IDEA,...
NEW YORK, June 22, 2012 /PRNewswire/ -- First Publication of New Annual Study Launches Today Millward Brown, in conjunction with BrandAnalytics and WPP, today announce the inaugural BrandZ Top 50 Most Valuable Latin American Brands. The value of the BrandZ Latam Top 50 is dominated by retail, financial, communication, beer and energy brands. Petrobras, the Brazilian energy giant, topped the ranking with a brand value of $10.6 billion. The...
Michael Harper for RedOrbit.com What’s more valuable than IBM, Google, McDonalds and Microsoft? According to Millward Brown’s BrandZ Top Most Valuable Global Brands 2012 survey, Apple get’s to hold on to its crown as the World’s Most Valuable Brand for the second year in a row, though this year’s valuation represents a 19% increase over last year’s $153.3 billion estimate. This year’s BrandZ survey was also notable in that it saw 4 tech and 3 communications companies...
