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Latest Brand valuation Stories

2014-08-20 04:22:24

First BrandZ Top 50 Most Valuable Indian Brands shows unrestricted 'right to play' has made India a brand powerhouse that offers huge opportunities MUMBAI, India, August 20, 2014 /PRNewswire/ -- HDFC Bank is India's most valuable brand, with a value of $9.4bn, according to the first ever BrandZ(TM) Top 50 Most Valuable Indian Brands ranking announced today. Carried out by marketing and brand consultancy Millward Brown in conjunction with WPP, the valuation is the only one in...

2014-06-12 12:25:04

"If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you." --John Stewart, Chairman of Quaker, 1900 TAMPA, Fla., June 12, 2014 /PRNewswire/ -- Owners considering sale or merger should be doing all they can to improve company book value to increase profit, according to Andrew Bowen, APR, founder and chairman of Clearview Communications and Public Relations Inc. One established method of doing...

2014-05-21 08:33:27

MOSCOW, May 21, 2014 /PRNewswire/ -- Mobile TeleSystems OJSC ("MTS" or "the Company" - NYSE: MBT), the leading telecommunications provider in Russia and the CIS, today announced that its brand has been included in the BrandZ(TM) Top 100 Most Valuable Global Brands 2014 ranking for the seventh consecutive year. The valuation study was conducted by Millward Brown Optimor, experts in the economics of branding and financial valuations, and shows that MTS increased its brand value...

2014-05-01 08:30:19

LONDON, May 1, 2014 /PRNewswire/ -- Eight years of BrandZ Top 100 data shows how the rise and fall of key global brands are both a warning and a model to follow for marketers A unique analysis of the fortunes of some of the world's most famous brands by brand research company Millward Brown has revealed seven key approaches that companies can use to boost brand value. Based on the performance of brands such as Apple, Amazon and Visa over...

2014-04-08 08:28:09

Walmart's brand value drops 6% but it maintains #1 position on the North American List; four brands see major increases DAYTON, Ohio, April 8, 2014 /PRNewswire/ -- Walmart maintains its #1 spot on Interbrand's 2014 Best Retail Brands list, and even with a 6% decline in brand value it preserves an enormous margin over the next closest brand. Four brands increased their brand value by more than 25% this year: Macy's, Whole Foods, Amazon and Cabela's. The global Best Retail Brands report ranks...

Apple Ousts Coca-Cola As World's Most Valuable Brand
2013-09-30 10:43:21

Michael Harper for redOrbit.com - Your Universe Online According to consultancy firm Interbrand, Apple has just become the most valuable brand in the world, ending Coca-Cola’s 13-year-long reign. Apple’s brand value is now an estimated $98.3 billion to Coca-Cola’s third place $79.2 billion. Google is listed as number two with an estimate brand value of $93.2 billion. Though Coca-Cola’s brand value increased by two percent over last year, Apple’s 28-percent and Google’s...


Word of the Day
kenspeckle
  • Having so marked an appearance as easily to be recognized.
This word may come from the Swedish 'kanspak,' quick at recognizing persons or things, or else from confusion with 'conspicuous.'