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Last updated on April 21, 2014 at 9:29 EDT

Latest Brand valuation Stories

2014-04-08 08:28:09

Walmart's brand value drops 6% but it maintains #1 position on the North American List; four brands see major increases DAYTON, Ohio, April 8, 2014 /PRNewswire/ -- Walmart maintains its #1 spot on Interbrand's 2014 Best Retail Brands list, and even with a 6% decline in brand value it preserves an enormous margin over the next closest brand. Four brands increased their brand value by more than 25% this year: Macy's, Whole Foods, Amazon and Cabela's. The global Best Retail Brands report ranks...

2013-12-03 00:20:47

Brand value growth of non-SOEs (state-owned enterprises) is three times greater than SOEs BEIJING, Dec. 2, 2013 /PRNewswire/ -- The 2014 WPP BrandZ(TM) Top 100 Most Valuable Chinese Brands study, commissioned by WPP and undertaken by Millward Brown, has been unveiled today. The ranking shows that China is increasingly a consumer-driven market amid the government's increased emphasis on rebalancing the domestic economy. Market-driven brands (private companies without government backing) in the...

Apple Ousts Coca-Cola As World's Most Valuable Brand
2013-09-30 10:43:21

Michael Harper for redOrbit.com - Your Universe Online According to consultancy firm Interbrand, Apple has just become the most valuable brand in the world, ending Coca-Cola’s 13-year-long reign. Apple’s brand value is now an estimated $98.3 billion to Coca-Cola’s third place $79.2 billion. Google is listed as number two with an estimate brand value of $93.2 billion. Though Coca-Cola’s brand value increased by two percent over last year, Apple’s 28-percent and Google’s...

2013-05-21 08:24:52

NEW YORK, May 21, 2013 /PRNewswire/ -- Samsung Gains on Apple with Surge of 51% in Brand Value Apple remains the BrandZTM Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. (Logo: http://photos.prnewswire.com/prnh/20130521/613865 ) Google is also a...

2012-10-29 07:23:33

NEW YORK, Oct. 29, 2012 /PRNewswire/ -- Heather Stern, a seasoned marketing and communications professional, has joined leading brand strategy and design firm, Lippincott (www.lippincott.com) as chief marketing and communications officer based in the company's New York global headquarters. In her role, Ms. Stern is responsible for increasing Lippincott's global brand presence. As part of this, she will drive the company's overall external marketing strategy including content development,...

2012-09-17 02:23:44

NEW YORK, Sept. 17, 2012 /PRNewswire/ -- Randall Stone, senior partner and director of customer experience and retail design at Lippincott (www.Lippincott.com) has been named a "top retail design influencer" by the readers of DDI magazine (www.DDIOnline.com). The DDI Portfolio Awards, announced in the publication's September issue, are based on an annual reader survey, nominating the best, brightest and most innovative people, projects and companies in the retail design industry. This is the...

2012-08-20 02:27:30

NEW YORK, Aug. 20, 2012 /PRNewswire/ -- Frances Gagliardi has joined the creative team at Straightline, a leading independent brand consultancy in New York City. As Executive Creative Director, Frances will lead creative brand programs for worldwide clients and will help guide the firm's creative offering as it expands to include a London office in 2013. "Frances brings a unique combination of design and business intelligence that is perfect for Straightline's approach and client set,"...

2012-07-24 02:26:05

NEW YORK and SAN FRANCISCO, July 24, 2012 /PRNewswire/ -- Tim Cunningham, a veteran digital marketing and brand strategist, has joined Lippincott as senior partner and head of its San Francisco office. Mr. Cunningham brings over 20 years of experience leading transformational marketing strategies for many of the world's leading brands including General Motors, Microsoft, General Mills, Hewlett-Packard, MasterCard, Best Buy, Allstate Insurance and Wells Fargo Bank. Prior to joining...

2012-07-17 06:25:00

UPPER SADDLE RIVER, N.J., July 17, 2012 /PRNewswire/ -- The Connell Group, a growth-stage market research consultancy dedicated to bridging the gap between market research and brand strategy, announced that Brian Smith has joined the organization as Vice President for Strategic Insights and Consulting in an effort to meet increasing client demand. "I couldn't be more pleased with this announcement," says Patty Klingbiel, President of The Connell Group. "With Brian, The Connell Group adds...

2012-07-17 02:25:28

NEW YORK and LONDON, July 17, 2012 /PRNewswire/ -- Dylan Stuart, a business, brand and design strategist with extensive experience consulting for Fortune 500 and emerging market clients, has joined Lippincott as a partner in its London office. Mr. Stuart brings nearly a decade of experience working with some of the largest global brands including American Express, BP, Four Seasons Hotels, Land Rover, Mercedes-Benz and NBC, in addition to many start-up ventures. "Dylan enjoys a particular...