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Latest Brand Stories

2014-10-01 12:27:53

NEW YORK, Oct. 1, 2014 /PRNewswire-iReach/ -- According to the results from the 2014 Employer Brand survey conducted by Brandemix, the top-mentioned materials that have changed or will change based on recent employer branding initiatives are social media (73%) and career sites (69%). (Logo: http://photos.prnewswire.com/prnh/20141001/149709) "It's really no surprise," says Brandemix President Jody Ordioni. "Digital communications offer an immersive, multi-media opportunity to...

2014-10-01 12:20:47

CHICAGO, Oct. 1, 2014 /PRNewswire/ -- Allied Van Lines is delighted to be honored with the Women's Choice Award seal from WomenCertified Inc., a leading advocate for female consumers, for being the moving company of choice. This award designation is based on a national survey of thousands of women across America who were asked to select from a list of nationally recognized moving brands the moving company they would most highly recommend to family and friends. "The Women's Choice...

2014-10-01 08:26:59

More than 3x increase in engagement, 'Guarantees' campaign objectives for brands NEW YORK and BANGALORE, India, October 1, 2014 /PRNewswire/ -- InMobi, the world's largest independent mobile advertising platform, engaging 872 million active uniques in over 200 countries, today launches InMobi Guaranteed Outcomes [http://www.inmobi.com/brand ] for brand advertisers. InMobi Guaranteed Outcomes is a real-time decision engine where each ad impression served guarantees the desired...

2014-09-30 23:25:19

Some of today's most recognizable brands including Grey Goose, Subway and Sony have employed the help of big name celebrity talent for upcoming marketing campaigns. New York, New York (PRWEB) September 30, 2014 Celebrity spokespeople change like the seasons and the coming of fall has triggered a number of endorsement deals from brands looking to finish the fourth quarter strong and develop their marketing strategies for 2015. CelebExperts, a foremost celebrity talent consulting firm...

2014-09-30 23:11:42

Beauty Care Company Moraz Knew It Needed a Special System to Reach U.S. Consumers Boca Raton, FL (PRWEB) September 30, 2014 Moraz, an Israel-based company known for developing highly effective and natural skin care solutions, has embraced a new method of international distribution when it decided to enter the United States Market. The system is called The Evolution of Distribution and comes from Nutritional Products International (NPI). “Nutritional Products International is playing a...

2014-09-30 12:34:24

Luxury Brands Late in Adopting Online Sales Channel LONDON, Sept. 30, 2014 /PRNewswire/ -- The latest publication of Hamburg-based business intelligence organization yStats.com "Global Luxury B2C E-Commerce Snapshot 2014" reveals that even while the global B2C E-Commerce market was booming, few luxury brands were quick to embrace this sales channel. As a result, growing luxury E-Commerce revenues have gone to those companies filling in the gap: online and multi-channel retailers and...

2014-09-30 12:31:57

LOS ANGELES, Sept. 30, 2014 /PRNewswire/ -- Rich Cofinco has returned to lifestyle footwear brand Creative Recreation ("Creative Recreation" or the "Company"), a division of Rocky Brands, Inc. (NASDAQ: RCKY) as the brand's Creative Director. Cofinco, who departed in 2012, was the Company's co-founder and original designer. "Rich was a driving force in Creative Recreation's rise in the fashion and lifestyle footwear market," said Robert Brack, Creative Recreation President. "He has a...

2014-09-30 08:35:17

BOTHELL, Wash., Sept. 30, 2014 /PRNewswire/ -- Canna Brands, Inc. ("Canna Brands" or the "Company") today announced its request for new ticker symbol CBMJ, replacing CBWP, was approved by the Financial Industry Regulatory Authority (FINRA). Effective today, all trading in Canna Brands common shares will proceed under the new symbol CBMJ. No action is required of shareholders. Canna Brands acquires, develops and markets branded cannabis specialty goods for infusion and...

2014-09-30 08:27:16

Ashworth To Explore "The Packaging Opportunity In The Digitally-Managed Home" TORONTO, Sept. 30, 2014 /PRNewswire/ -- SGK, a division of Matthews International and a leading global brand development, activation and deployment company that drives brand performance, announced today that Eric Ashworth, president, will present "The Packaging Opportunity in the Digitally-Managed Home" at PAC's 'A Day In The Life' (of a packaged product) Symposium, September 30, 2014, at 1:10 pm in...

2014-09-29 23:00:50

Engages Brand Tango to Refresh Brand Orlando, Florida (PRWEB) September 30, 2014 Since opening its doors in Australia in 1997, Dial An Exchange (DAE) has disrupted the exchange market by offering timeshare owners free memberships with no fees until they get their desired exchanges. Now, the company is ramping up its marketing efforts to expand their presence in the U.S. market, timeshare’s largest. “U.S. timeshare owners deserve an alternative for exchange, one that’s...


Latest Brand Reference Libraries

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2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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