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Last updated on April 17, 2014 at 21:23 EDT

Latest Brand Stories

2014-04-17 16:27:20

DUBLIN, April 17, 2014 /PRNewswire/ -- Actavis plc (NYSE: ACT), a leading global specialty pharmaceutical company, today announced that it has entered into agreements with Akorn, Inc. and Hi-Tech Pharmacal Co. Inc. to purchase four currently marketed products and one product under development for cash consideration. The closing of the purchase agreements are contingent upon the consummation of Akorn's acquisition of Hi-Tech. Financial terms of the agreements were not disclosed. The...

2014-04-16 23:07:56

Sunglass Hut Partners with IDL Worldwide for its Millennial-Focused Retail Brand and Environment, Shaded. Pittsburgh, PA (PRWEB) April 16, 2014 In an effort to better connect with the Millennial Generation, Sunglass Hut launched a new retail brand and environment, Shaded, this past November. To capture these consumers, Sunglass Hut sought to make a very different statement from its current retail space. To help position this new brand in the marketplace from a visual and retail point of...

2014-04-16 12:28:06

Joins design team for campus expansion project centered around iconic football stadium OVERLAND PARK, Kan., April 16, 2014 /PRNewswire/ -- The University of Notre Dame is launching a $400 million campus expansion centered around its iconic football stadium, and after an extensive competitive review that included design firms from around the country, Kansas City-based Dimensional Innovations (DI) won the project to provide Environmental Graphics Design Services....

2014-04-16 04:21:21

LONDON­, April 16, 2014 /PRNewswire/ -- More than 90% of luxury executives polled in a Q2 2014 survey by Wealth-X, the world's leading ultra high net worth (UHNW) intelligence and prospecting firm, said that experiential marketing is crucial to their brand's ability to connect with ultra wealthy clients, not digital marketing, which they see as a vehicle for brand awareness. Nearly 84% said that they use digital marketing to raise their brand's visibility, not to increase sales or the...

2014-04-15 23:10:23

Creating an effective brand message is a key to forming a successful business, according to blog post released by Fannit, a company specializing in search engine marketing. (PRWEB) April 15, 2014 “You’re already doing brand messaging,” a recent article by Fannit tells businesses, “By being a company, having customers and employees, you have already developed a brand message, and whether you know it or not, you’re shouting that brand message through every aspect of your...

2014-04-15 23:09:10

Cubic Corporation (NYSE: CUB) today introduced its new corporate brand identity. The name Cubic (mathematical cube of a number) and associated Cube with the Western Hemisphere globe inside was chosen by Cubic founder, Walter J. Zable to demonstrate the company’s worldwide engineering capabilities. SAN DIEGO, Calif. (PRWEB) April 15, 2014 Cubic Corporation (NYSE: CUB) today introduced its new corporate brand identity. The name Cubic (mathematical cube of a number) and associated Cube...

2014-04-15 23:04:02

Helps Brands Find the Best User Generated Content Authorized for Marketing San Carlos, CA (PRWEB) April 15, 2014 SAN CARLOS, CA and Redmond, WA -- ReadyPulse, an enterprise content commerce company, announces the close of their series A investment round raising $2 million in funding. Lead investors include: Divergent Ventures, Harmony Capital, Moxie Software, and Angel Investors from Seattle and Silicon Valley. Todd Warren from Divergent Ventures, and Tom Kelly, Former Moxie Software CEO,...

2014-04-15 16:21:15

Honda is the 'Most Trusted Brand' three straight years and 'Best Overall Brand' for second consecutive year TORRANCE, Calif., April 15, 2014 /PRNewswire/ -- New-car shoppers have once again recognized the Honda brand (automobiles.honda.com) as the 'Most Trusted Brand' and 'Best Overall Brand' in Kelley Blue Book's 2014 Brand Image Award study. This is the third straight year that Honda was named the 'Most Trusted Brand' and the second consecutive year as the 'Best Overall Brand,' as...

2014-04-15 12:35:12

POP-Market Streamlines wholesale fashion to make buying and selling easier, 365 days a year. NEW YORK, April 15, 2014 /PRNewswire-iReach/ -- B2B wholesale fashion platform, POP-Market, has released the latest round of innovative products to make wholesale easier for both buyers and sellers. (Photo: http://photos.prnewswire.com/prnh/20140415/73202) POP-Market's patented platform has been changing the way brands and retailers communicate visual information for over 14 years. The...

2014-04-15 12:26:35

NEW YORK, April 15, 2014 /PRNewswire/ -- MBLM, an independent global brand agency, announces the product launch of BrandOS: the next-generation brand management platform. Backed by a 15-year history of customized solutions for leading global brands, BrandOS integrates social collaboration, dynamic production and asset management into one customizable platform for marketing and communication teams. http://photos.prnewswire.com/prnvar/20140415/73218 "Business today is moving faster...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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