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2014-07-29 08:34:15

-- Part of New Corporate Rebranding of Parent Company, Werfen -- BEDFORD, Mass., July 29, 2014 /PRNewswire/ -- Instrumentation Laboratory (IL) today announced the launch of its new corporate brand identity, including a new corporate logo. This is part of a comprehensive rebranding effort by Werfen, the parent company of IL. Founded in Boston, MA, in 1959, IL has been part of the Werfen Group family of companies since 1992. Other companies in the group include Inova Diagnostics (San...

2014-07-29 08:29:16

Lift Brands Expects Steady Growth of Newest Fitness Concept MINNEAPOLIS, July 29, 2014 /PRNewswire/ -- Lift Brands, parent company to Snap Fitness and five other wellness concepts, has sold six new YogaFit Studio franchises, which are in development to open in the Minneapolis-St. Paul metro area by the end of 2014. Lift Brands launched the YogaFit Studio concept, which is a first-of-its-kind premier yoga franchise, last May when it opened its first location in Excelsior, MN. "Since...

2014-07-28 04:22:32

In response to an article published by Facebook for Business News, fishbat, an Internet marketing company, discusses the findings of a recent study and their applications to increasing effectiveness of social media advertising. BOHEMIA, N.Y., July 28, 2014 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company, discusses applications of a recent Facebook advertising study, which revealed that Facebook ads generated more engagement and sales when they told the story of...

2014-07-25 08:24:14

80-year old Japanese brand taps San Diego agency for U.S. cross-channel creative SAN DIEGO, July 25, 2014 /PRNewswire/ -- Yakult U.S.A. Inc., a subsidiary of Yakult Honsha Co., Ltd., the world leader in probiotic beverages, has awarded digital agency Piston responsibility for a new integrated campaign--including TV, online video, in-store, social and digital creative, as well as digital media buying--in an effort to expand its brand presence and awareness in the U.S. market and to...

2014-07-24 23:13:34

New leadership brings unique experience and successful track records GILBERT, AZ (PRWEB) July 24, 2014 Wisdom Natural Brands®, the parent company of two highly respected global consumer brands: SweetLeaf Stevia® Sweetener and Wisdom of the Ancients® herbal teas, is pleased to announce key executives responsible for implementing innovative, high growth strategies. Carol May, President of Wisdom Natural Brands, announced the expansion of the executive leadership team today....

2014-07-24 16:29:05

NELSONVILLE, Ohio, July 24, 2014 /PRNewswire/ -- In alignment with its Blueprint for Growth, Rocky Brands (NASDAQ: RCKY) has made several hires and promotions to enhance its family of footwear and apparel brands, Rocky®, Durango®, Georgia Boot® and Creative Recreation®. http://photos.prnewswire.com/prnvar/20130319/CL79665LOGO "Every associate at Rocky Brands has goals and deliverables relating back to our Blueprint for Growth, which serves as a map for our business," said David...

2014-07-24 08:30:26

LOS ANGELES, July 24, 2014 /PRNewswire/ -- Curvature (www.curvature.com), formally Network Hardware Resale, recently launched a comprehensive brand revitalization effort, which included naming, repositioning and visual identity, developed in partnership with global strategic branding firm Siegel+Gale (www.siegelgale.com). http://photos.prnewswire.com/prnvar/20140723/129899 Curvature, an innovative IT infrastructure services provider, has become a strategic partner to more than...

2014-07-23 12:36:04

NEW YORK, July 23, 2014 /PRNewswire/ -- Shopping App Stylewhile is pleased to announce the launch of a new online marketplace for emerging and independent designers. The App gives consumers the tools to easily discover today's most exciting up-and-coming brands, and to shop in a more interactive way than the traditional online shopping experience allows. Users can virtually 'try-on' different items, mix and match pieces from multiple brands, and buy online - all with the swipe of a...

2014-07-23 12:27:32

Strategic alliance allows brands to find and engage audiences on smartphones and tablets as they research and purchase products on retail sites across devices SAN FRANCISCO, July 23, 2014 /PRNewswire/ -- RichRelevance®, the global leader in omnichannel personalization, and Tapad, the leader in cross-device marketing technology, today announced a strategic partnership to deepen retail advertising engagement and drive new levels of performance. The partnership unites two of the most...

2014-07-23 08:37:18

The 11Degrees Line of Clothing will Help to Bring RagRetail to the Next Level of Fashion WEST SUSSEX, England, July 23, 2014 /PRNewswire/ -- RagRetail, an online retailer that strives to offer a wide variety of stylish fashions, is proud to announce that they are now carrying 11Degrees clothing. Backed by Gaz Beadle of Geordie Shore fame, the 11Degrees line will help to take RagRetail and elevate it to the next level of the British fashion landscape. As a company spokesperson for...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
toccata
  • In music, a work for a keyboard-instrument, like the pianoforte or organ, originally intended to utilize and display varieties of touch: but the term has been extended so as to include many irregular works, similar to the prelude, the fantasia, and the improvisation.
This word is Italian in origin, coming from the feminine past participle of 'toccare,' to touch.
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