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Latest Brand Stories

2014-09-26 23:05:55

Captura Group’s client Días Grandiosos con Kellogg's has won Portada’s prestigious Top Content Provider to Hispanic Audiences Award for successfully connecting with Hispanic females through the power of storytelling in culturally relevant ways. San Diego, CA (PRWEB) September 26, 2014 Hispanic digital agency Captura Group is proud to announce that its client Días Grandiosos con Kellogg's has won the Top Content Provider to Hispanic Audiences Award at Portada’s 8th...

2014-09-26 20:22:21

CHAPEL HILL, N.C., Sept. 26, 2014 /PRNewswire/ -- As medical device companies grow and add products to their portfolios, they must carefully manage their marketing and spend and activities for new and legacy products. Leaders understand that they must launch and market a new product that challenges external competition yet sustains the sales and value of a legacy brand that the company controls. According to recent research by benchmarking firm Best Practices, LLC, twenty-two percent of...

2014-09-25 23:05:17

Semir, one of China’s top ten fashion retailers, adopts Gerber Technology's YuniquePLM to support its immense domestic growth. Shanghai, China (PRWEB) September 25, 2014 Yunique Solutions ®, a business unit of Gerber Technology, has announced that Zhejiang Semir Garment Co., Ltd.® (Semir) has selected YuniquePLM™ to enhance its process optimization flow, improve supply chain collaboration, and increase speed to market. Founded in 1996, Semir is a leading brand of casual...

2014-09-25 12:27:05

NUREMBERG, Germany, September 25, 2014 /PRNewswire/ -- GfK today announced the launch of GfK Brand Vivo - a new brand tracking system that uses relational intelligence, a more valid and sensitive way to monitor how consumers experience, connect to and engage with brands. It shows how brand experiences build relationships that drive future behavior. GfK's new approach uses human relationship metaphors to express the evolving social and emotional connections that...

2014-09-24 08:26:22

Direct-to-consumer mobile promotional platform reduces report generation time from days to minutes LONDON, Sept. 24, 2014 /PRNewswire/ -- Tableau Software (NYSE: DATA) today announced that Shopitize, the UK leader in mobile, interactive shopping intelligence, is using Tableau's visual analytics to provide actionable insight into consumers' brand-specific shopping baskets. Shopitize is providing leading brand partners with unprecedented access to real-time retail intelligence. Brand...

2014-09-23 23:11:48

Leslie Eades to join the Peacock Alley team as head of product development and will lead global sourcing for the company. Dallas, Texas (PRWEB) September 23, 2014 Dallas-based luxury linen purveyor Peacock Alley is pleased to announce the appointment of Leslie Eades as vice president of product development. Eades will be responsible for creative oversight of the brand as well as the primary lead on global sourcing for the company. In her role, she will serve as the head of both the...

2014-09-23 16:24:50

LONDON, Sept. 23, 2014 /PRNewswire/ -- About Visual ContentVisual content is primarily characterized by images and videos. Marketers and consumers are embracing visual content to communicate with their audience through messages. With the short attention span of the present consumers, visual content allows companies to drive engagement, increase brand awareness, and generate leads. The Global Visual Content market deals with the supply and licensing of pre-produced images and videos...

2014-09-23 12:22:44

Expedia.com is the Online Travel Service Brand of the Year; Southwest Airlines and Alaska Airlines/Horizon Air Continue to Lead among Airlines and the Highest Ranked Hotels include Omni Hotels & Resorts, Marriott Hotels, Homewood Suites, Hampton Inn & Suites and Americas Best Value Inn NEW YORK, Sept. 23, 2014 /PRNewswire/ -- Despite mergers, fee hikes and a sluggish economic recovery, travel brands offering unique customer experiences continue to be brands of choice for luxury and...

2014-09-19 08:24:21

LONDON, Sept. 19 2014 /PRNewswire/ -- Brand Licensing Europe 2014, the Advanstar-organised licensing exhibition, has announced the four finalists of its License This! Competition. Now in its fifth year, the challenge offers those with brand new creative concepts the opportunity to break into the global licensing industry and the final takes place at the show in front of an audience on Thursday 9 October. The finalists are: -- Ailsa Black Artwork presented by Ailsa Black - work inspired...

2014-09-18 23:01:33

The Ultimate Vocabulary™ developer uses its latest blog post to introduce the concept of "brand tweets" to readers. This tactic will help businesses reach out to their online communities in ways that increase engagement. New York City, NY (PRWEB) September 19, 2014 eReflect, developer of Ultimate Vocabulary™, devotes the new blog post on the Ultimate Vocabulary™ website to a concept that brands and companies can use to improve their visibility and appeal on social media,...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
ambsace
  • Bad luck; misfortune.
  • The smallest amount possible or the most worthless thing.
The word 'ambsace' comes from a Latin word meaning 'both'.