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Latest Brand Stories

2014-08-01 08:27:30

Design Entrepreneur Adds Bath and Kitchen Textiles to Her Collections SCOTTSDALE, Ariz., Aug. 1, 2014 /PRNewswire/ -- Trademark Productions Inc. is proud to announce a partnership with celebrity interior designer Jennifer Adams. "We know Jennifer's hands-on approach to design will bring new ideas and inspiration to our wide range of products. We continue to expand our portfolio of powerful brands and we are very excited about our collaboration with Jennifer. Her recognition continues...

2014-07-31 16:20:55

HAUPPAUGE, N.Y., July 31, 2014 /PRNewswire/ -- VOXX International Corporation (Nasdaq: VOXX) today announced that its President and Chief Executive Officer, Pat Lavelle will be presenting at the Needham Interconnect Conference on August 5, 2014 at 1:30 p.m. Eastern. This two-day event (August 5(th) and 6(th)) is being held at The Westin Grand Central Hotel in New York City. The presentation will be made available via a live audio webcast. The webcast and the accompanying...

2014-07-31 12:26:23

CHICAGO, July 31, 2014 /PRNewswire-USNewswire/ -- New research shows how consumers' social tagging activities at websites such as Delicious, Pinterest, Digg, etc. provide a glimpse of what consumers really think about a brand by revealing their brand associations. Social tags then act as proxy measures of brand performance and predict the financial valuation of the firm owning the brand. http://photos.prnewswire.com/prnvar/20111102/DC96044LOGO Social tagging or social bookmarking...

2014-07-30 23:12:20

Simply G Media Network today announced the release of an interview with entrepreneur and Vi Millionaire GJ Reynolds on Simply G Radio Show with host Neil Haley, the Total Tutor. Lincoln, NE (PRWEB) July 30, 2014 Neil Haley, the Total Tutor host of the Simply G Radio Show, interviewed Vi Millionaire GJ Reynolds to find out about what is branding, how am I a brand, and how do I create the best brand. Reynolds is an original founding member of the company ViSalus and is now a 5 Star...

2014-07-30 16:31:29

NEW YORK, July 30, 2014 /PRNewswire/ -- Authentic Brands Group, LLC (ABG) and Payless Holdings LLC (Payless) announced today that ABG has finalized the purchase of certain assets of Collective Licensing International, LLC, Lifestyle Brands Corporation, and Collective Brands Cooperatief U.A. (collectively CLI). The asset purchase includes several youth lifestyle, athletic, and board-sports inspired brands, including Airwalk, Hind, Vision Street Wear, and Above The Rim. "Airwalk has...

2014-07-30 16:29:31

No Customer or Revenue Impact Expected SUNNYVALE, Calif., July 30, 2014 /PRNewswire/ -- Cepheid (Nasdaq: CPHD) today announced that its group purchasing contract with Premier will end on September 30, 2014. Customers currently purchasing through the Premier GPO will be able to continue their relationship with Cepheid through other GPOs including Amerinet, Baycare, HPA, MedAssets, Novation, and ROi, in addition to the recently announced agreement with HealthTrust, or directly with...

2014-07-30 08:26:36

LONDON, July 30, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report: Growth Opportunities for Adhesives in Global Composites Industry 2014-2019https://www.reportbuyer.com/product/2185205/Growth-Opportunities-for-Adhesives-in-Global-Composites-Industry-2014-2019.html Background:According to a new market research, adhesives in global composites industry is likely to remain profitable over the forecast period (2014-2019) and expected to reach an estimated value...

2014-07-30 08:20:52

LONDON, July 30, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report: Growth Opportunities for Adhesive in Global Aerospace Industry 2014-2020: Trend, Forecast, and Opportunity Analysishttps://www.reportbuyer.com/product/2132256/Growth-Opportunities-for-Adhesive-in-Global-Aerospace-Industry-2014-2020-Trend-Forecast-and-Opportunity-Analysis.html Background:The adhesive in global aerospace industry is expected to increase with a CAGR of 3.4% by 2020. The major...

2014-07-29 08:34:15

-- Part of New Corporate Rebranding of Parent Company, Werfen -- BEDFORD, Mass., July 29, 2014 /PRNewswire/ -- Instrumentation Laboratory (IL) today announced the launch of its new corporate brand identity, including a new corporate logo. This is part of a comprehensive rebranding effort by Werfen, the parent company of IL. Founded in Boston, MA, in 1959, IL has been part of the Werfen Group family of companies since 1992. Other companies in the group include Inova Diagnostics (San...

2014-07-29 08:29:16

Lift Brands Expects Steady Growth of Newest Fitness Concept MINNEAPOLIS, July 29, 2014 /PRNewswire/ -- Lift Brands, parent company to Snap Fitness and five other wellness concepts, has sold six new YogaFit Studio franchises, which are in development to open in the Minneapolis-St. Paul metro area by the end of 2014. Lift Brands launched the YogaFit Studio concept, which is a first-of-its-kind premier yoga franchise, last May when it opened its first location in Excelsior, MN. "Since...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
caparison
  • A cloth or covering, more or less ornamented, laid over the saddle or furniture of a horse, especially of a sumpter-horse or horse of state.
  • Clothing, especially sumptuous clothing; equipment; outfit.
  • To cover with a caparison, as a horse.
  • To dress sumptuously; adorn with rich dress.
This word ultimately comes from the Medieval Latin 'cappa,' cloak.
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