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Latest Brand Stories

2014-06-05 23:11:32

Acclaro in-country experts provide cultural and linguistic feedback on brand names, imagery, logos and other international branding elements. New York, NY (PRWEB) June 05, 2014 Translation agency Acclaro announces the launch of a new service geared towards supporting retail brands, tech companies and other American businesses in the process of expanding operations into international markets. The brand evaluation service is a safeguard for these growing companies whose international...

2014-06-05 16:30:04

NELSONVILLE, Ohio, June 5, 2014 /PRNewswire/ -- Rocky Brands (NASDAQ: RCKY) announced today that it has launched digital commerce sites for the Rocky Boots, Georgia Boot, Durango and Creative Recreation brands on the Demandware Commerce platform. http://photos.prnewswire.com/prnthumb/20130319/CL79665LOGO Rocky Brands began rolling out the new sites on Demandware in November 2013 with the re-launch of RockyBoots.com. This was followed by GeorgiaBoot.com and DurangoBoots.com in March...

2014-06-05 12:22:09

SAN DIEGO, June 5, 2014 /PRNewswire/ -- BuyAutoParts.com, an online auto parts retailer based in San Diego will now be distributing Stigan Auto Parts. Stigan is a leading manufacturer of high quality aftermarket turbochargers, both standard replacements as well as high performance upgrades. The addition of Stigan will expand BuyAutoParts.com's offering of quality name-brand turbochargers. http://photos.prnewswire.com/prnvar/20131126/LA23860LOGO "We want to offer our customers a...

2014-06-05 08:29:16

NEW YORK and DENVER, June 5, 2014 /PRNewswire/ -- DC Brands International, Inc. (OTCQB: HRDN) ("DC Brands" or the "Company") is very excited to announce that it has signed a management services contract with Venture Investment Partners, LLC ("Ven"), a Colorado based company that is targeting the Colorado marijuana industry. Ven is joining partnerships that currently hold two marijuana grow licenses, one marijuana laboratory license and most importantly, one aged medical marijuana...

2014-06-05 08:26:18

MORRIS PLAINS, N.J., June 5, 2014 /PRNewswire/ -- The LISTERINE® Brand launches its largest global marketing social activation, "POWER TO YOUR MOUTH(TM)," for the FIFA World Cup(TM). From the pre-tournament build up, through the final whistle, the LISTERINE® Brand will react to the news of the day, recap the biggest matches and connect with sports and brand enthusiasts through its social channels and the hashtag #PowertoYourMouth. Two news rooms with sport experts and illustrators...

2014-06-05 04:20:57

LONDON, June 5, 2014 /PRNewswire/ -- - Global rollout starting in USA - Blue ribbon motif in homage to original New York City Deli International brand design agency Design Bridge today announces details of its work on the newly refreshed global brand identity and packaging relaunch for Hellmann's Mayonnaise. (Photo: http://photos.prnewswire.com/prnh/20140605/690368 ) The hugely popular Unilever brand chose Design Bridge to update the brand in order to...

2014-06-04 23:16:13

Sierra Media, a video production and creative marketing firm, recently released a blog post describing the importance of brand stories and how corporations can best construct and communicate them for the purpose of engaging their audience. Seattle, WA (PRWEB) June 03, 2014 “If you don't stand out, you get lost in the crowd,” says Daniel A. Cardenas, founder and creative director of Sierra Media. In a recently released article, Sierra Media explains why a corporation’s brand...

2014-06-04 23:11:33

Bond Brand Loyalty to present a webinar that focuses on companies looking past points to create rich and engaging relationships with their customers. Cincinnati, OH (PRWEB) June 04, 2014 Loyalty is changing, but many brands still rely heavily on points, discounts, and rebates as their primary means of influencing customer behavior. The challenge for these brands is that monetary incentives are not sustainably differentiating, and brands cannot simply continue to outspend their competition...

2014-06-04 16:24:15

PORTLAND, Ore., June 4, 2014 /PRNewswire-iReach/ -- My Own Labels, an online retailer specializing in custom labels, invitations, favor tags, coasters, and gift packaging is pleased to announce the re-launch of its brand to Evermine. The new name reflects where Evermine is as a company today and captures its goals for the future. Photo - http://photos.prnewswire.com/prnh/20140604/94442 What began in January 2000 as a two-person company producing short-run personalized labels and...

2014-06-04 12:25:09

Leading Advocate Marketing Company Earns Top Honors in Technology / Service Category SAN FRANCISCO, June 4, 2014 /PRNewswire/ -- SocialChorus, the leading Advocate Marketing solution for brands people love, today announced that the company was recognized for its industry-leading Advocate Marketing solution with a PR News Social Media Icon Award. The prestigious award, which honors companies for cutting-edge work in the social media space, was announced on June 2, 2014. Designed by...


Latest Brand Reference Libraries

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2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
toccata
  • In music, a work for a keyboard-instrument, like the pianoforte or organ, originally intended to utilize and display varieties of touch: but the term has been extended so as to include many irregular works, similar to the prelude, the fantasia, and the improvisation.
This word is Italian in origin, coming from the feminine past participle of 'toccare,' to touch.
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