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2014-07-10 12:31:02

Chris Tisi Named CEO DALLAS, July 10, 2014 /PRNewswire/ -- Kainos Capital, a firm specializing in acquiring and managing food and consumer brands, today announced that it has acquired the Slim-Fast brand from Unilever. Unilever will retain a minority stake in the business. Terms of the transaction were not disclosed. Slim-Fast is a branded weight loss and meal replacement business that markets ready-to-drink shakes, powders, bars and snacks to retail customers throughout North...

2014-07-10 08:32:00

Lack of consumer confidence is likely to impact brand engagement efforts. NEW YORK, July 10, 2014 /PRNewswire/ -- A consumer study from Radius Global Market Research shows that U.S. consumers have little faith that companies are able to keep their person data safe. The sentiment crosses nearly all industries with consumers saying that the lack of trust will likely affect purchase habits. "Ongoing security breaches have pushed the issue of online security to the top of consumers'...

2014-07-09 23:06:45

Creative Loot® introduces Pro Loot™ for brands to increase conversions through social media. Atlanta, GA (PRWEB) July 09, 2014 Creative Loot® announced today the official launch of the Pro Loot™ automated social commerce application, enabling brands to create interactive stores in-stream to increase social media conversions. Pro Loot eliminates the need to redirect consumers to a website by integrating and embedding a store natively within the social media ecosystem of sites...

2014-07-09 08:24:00

Investors Double Down on Growing Global Demand for Enterprise-Class Social Analytics and Display Solutions DENVER, July 9, 2014 Denver-based Wayin was co-founded and is chaired by former Sun Microsystems chief executive Scott McNealy and is led by a group of veteran technology, marketing and TV executives. The company experienced approximately 300% growth in 2013, driven by high-profile clients around the world. Wayin works closely with these clients through its network in the US,...

2014-07-08 23:02:39

The rise of automated trading & tremendous growth in programmatic buying – specifically real-time bidding & impression-level targeting – promises brands greater advertising efficiencies. (PRWEB) July 08, 2014 The rise of automated trading and tremendous growth in programmatic buying – specifically real-time bidding (RTB) and impression-level targeting – promises brands greater advertising efficiencies. While some brands have widely adopted programmatic trading as standard,...

2014-07-08 08:36:49

LAS VEGAS, July 8, 2014 /PRNewswire/ - LiveDeal Inc. (NASDAQ:LIVE) ("LiveDeal" or the "Company"), a publicly traded company that operates livedeal.com, a geo-location based mobile marketing platform that enables restaurants to publish "real-time" and "instant offers" to nearby consumers, today announces that the company added 922 restaurants to its "deal engine" during the month of June, representing significant growth and penetration in the 50 US cities where it maintains a...

2014-07-07 20:22:30

HONG KONG, July 7, 2014 /PRNewswire/ -- SGOCO Group, Ltd. (Nasdaq: SGOC), ("SGOCO" or the "Company"), a company focused on product design, distribution and brand development in the Chinese display market, today announced that the Board of Directors has appointed Mr. Pruby He as an Independent Director of the Company, as part of its initiative to attract talents from Internet industry to the Board level, to replace Ms. Teresa Hon, who had resigned from the Board for personal reasons...

2014-07-04 00:20:35

AdChina and 20+ industry leaders jointly open a new era in programmatic branding SHANGHAI, July 3, 2014 /PRNewswire/ -- The kick-off press conference of China's first programmatic branding research project was held in Beijing on June 11th. The six largest agency groups (Publicis Groupe's Audience On Demand, Omnicom Group's Accuen, &c. Inc.'s iDSP, IPG's Cadreon, GroupM's Xaxis and Aegis Group's Amnet), over 20 publisher groups (Sohu.com, YoukuTudou, CBSi Group, Kmplayer, LeTV,...

2014-07-03 23:07:17

In his latest blog post at http://www.perwickstrom.com, entrepreneur, author, speaker and drug treatment facility CEO Per Wickstrom is focusing on how to manage brand perception. (PRWEB) July 03, 2014 In his latest blog post at http://www.perwickstrom.com, entrepreneur, author, speaker and drug treatment facility CEO Per Wickstrom is focusing on how to manage brand perception. According to Per Wickstrom, a brand is not a marketing construct or tactic. Rather, it’s an underlying and...

2014-07-02 23:12:59

An All-Day Hands-On Workshop on Transforming Ideas into Brands Led by Mariya Bouraima Washington DC (PRWEB) July 02, 2014 On Friday, July 25th, Mariya Bouraima, Founder of Washington DC-based branding agency Aveya Creative, will lead “Branding for Innovators Bootcamp,” an all-day hands-on workshop at General Assembly about transforming ideas into brands. Participants of “Branding for Innovators Bootcamp” will arrive with ideas in mind -whether these are new products or services...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
vermicular
  • Like a worm in form or movement; vermiform; tortuous or sinuous; also, writhing or wriggling.
  • Like the track or trace of a worm; appearing as if worm-eaten; vermiculate.
  • Marked with fine, close-set, wavy or tortuous lines of color; vermiculated.
  • A form of rusticated masonry which is so wrought as to appear thickly indented with worm-tracks.
This word ultimately comes from the Latin 'vermis,' worm.
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