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2014-06-12 12:25:04

"If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you." --John Stewart, Chairman of Quaker, 1900 TAMPA, Fla., June 12, 2014 /PRNewswire/ -- Owners considering sale or merger should be doing all they can to improve company book value to increase profit, according to Andrew Bowen, APR, founder and chairman of Clearview Communications and Public Relations Inc. One established method of doing...

2014-06-12 04:21:46

LONDON, June 12, 2014 /PRNewswire/ -- BUSINESSES in the UK need to rapidly up their customer service levels or risk losing a vast proportion of their customers, a new study from Expert Market [http://www.expertmarket.co.uk ] has revealed. While good relations with customers have always been important for companies, the new findings show just how short Brits' loyalties are if they feel they are not being treated right. - Three quarters (72.4%) of UK...

2014-06-12 04:20:36

Honda highest in Brand Equity among Full Line Automotive Brands; Mercedes-Benz and Kelley Blue Book (KBB.com) both earn repeat Brand of the Year recognition; Ducati Motorcycles earns Brand of the Year distinction NEW YORK, June 12, 2014 /PRNewswire/ -- With the memory of an epic winter still fresh, Americans are likely relishing the arrival of the 2014 summer driving season. Americans rated 29 Luxury and Full Line Automotive brands on three key factors of Brand Equity, including...

2014-06-11 23:12:14

MindSwarms report and study shows Millennials' loyalty to brands has changed dramatically from their parents. San Francisco, California (PRWEB) June 11, 2014 A new MindSwarms study shows that for millennial shoppers, brand loyalty revolves around user-centric transactional benefits that are fleeting and unemotional, whereas their parents' loyalty is seen to be a dynamic built on personal and emotional, long-lasting relationships. Video and detailed report from the study available...

2014-06-11 23:11:32

America Develops a Robust Taste for Wines; Success Consulting, LLC, Reflects on USA Garnering the World’s Largest Wine Market Denver, CO (PRWEB) June 11, 2014 Last year, the US garnered the #1 spot as the world’s largest wine market topping France and other European countries. French consumption fell about 7 % while the United States continued to rise in 2013 over 2012 according to the "New York Times",...

2014-06-11 23:01:37

Authentic Web offers innovative brands the platform toolset they require to deploy, manage, innovate on and scale their .Brand Registry ecosystems. Toronto, Ontario (PRWEB) June 11, 2014 Authentic Web Inc. announced that is has been approved as an ICANN Accredited Registrar for .Brands. Authentic Web is a platform and services company addressing the needs of enterprises to deploy .Brand ecosystems. The company will deploy its Brand Registry Asset Manager (BRAMTM) platform later this...

2014-06-11 23:00:27

staySky Vacation Club Chooses INTUITION for PR & Brand Management Orlando, Florida (PRWEB) June 12, 2014 In preparation for the imminent launch of a new vacation club, staySky Vacation Club has selected Perspective Group’s INTUITION Brand Marketing service to assist with PR, Social Marketing and overall Brand Monitoring. StaySky Hotels & Resorts currently operates six hotels in the Orlando and Daytona Florida areas, including the Lake Buena Vista Resort Village & Spa which...

2014-06-11 12:25:24

Results Demonstrate How Brands Rooted in More Than 50 Industry Categories Are Performing Today ST. LOUIS, June 11, 2014 /PRNewswire/ -- FleishmanHillard today unveiled the 2014 results of its global Authenticity Gap study, which explores the gap between what consumers experience when engaging with companies and what they expect of them. The agency developed the insights to help companies understand the behaviors consumers most associate with authentic companies - and where organizations...

2014-06-11 12:24:27

NEW YORK, June 11, 2014 /PRNewswire/ -- Straightline, a global strategic brand consultancy, today announced the appointment of Rayan Parikh to Executive Director, Strategy. Based in Straightline's New York office, Rayan will advise worldwide clients on branding issues, guide the firm's strategy offering, and lead new developments to create powerful, emotionally driven brand platforms. Rayan joins Straightline with extensive experience in strategic branding, integrated marketing, and...

2014-06-11 12:24:20

LONDON, June 11, 2014 /PRNewswire/ -- The World Branding Forum today announced the appointment of Richard Rowles as its Chairman. A registered non-profit, the organisation seeks to advance the standards, skills and education of those involved in the branding and related industries. The World Branding Forum produces, manages and supports a whole range of programmes covering research, development, education, recognition, networking and outreach. Its main activities...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
bodacious
  • Remarkable; prodigious.
  • Audacious; gutsy.
  • Completely; extremely.
  • Audaciously; boldly.
  • Impressively great in size; enormous; extraordinary.
This word is probably from the dialectal 'boldacious,' a blend of 'bold' and 'audacious.'
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