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Latest Brand Stories

2014-06-26 23:01:47

Constellation Brands, Mike’s Hard Lemonade Co. and VEEV partner with leading shopping app Ibotta to drive customer engagement, reward loyal customers, and increase sales via mobile cash rebates on their favorite brands Los Angeles, CA (PRWEB) June 26, 2014 Ibotta, Inc., the leading U.S. retail shopping app that gives users cash back when they shop, has partnered with multiple alcohol brands including industry leaders like Constellation Brands, Mike’s Hard Lemonade Co. and VEEV to...

2014-06-26 08:25:12

Social Media Gender Scorecard: Men Tweet and Women Pin; Everyone engages via Facebook JEFFERSONVILLE, Ind., June 26, 2014 /PRNewswire/ -- According to new research from ACCENT Marketing, the key to a successful customer engagement strategy on social media is to understand how Facebook, Twitter and other social channels are used by consumers. ACCENT Marketing Services LLC, a leader of multi-channel customer engagement solutions, today announced findings from its 2014 Survey "Customer...

2014-06-25 23:03:35

As CEWeek’s Exclusive Preorder Sponsor Prelaunch Provides Consumers the Ability to Pre-Order New Products While Helping Brands Learn Critical Data to Elevate Product Launch New York, NY (PRWEB) June 25, 2014 CEWeek, the CE industry’s official mid-year conference and new technology showcase is off-limits to consumers. However Prelaunch Labs, the exclusive pre-order sponsor of CEWeek, is now offering consumers access to many of the show’s most exciting new products on its innovative...

2014-06-25 16:23:49

Nonprofit marketing veteran Artis Stevens to lead strategy for revitalizing the 4-H brand CHEVY CHASE, Md., June 25, 2014 /PRNewswire-USNewswire/ -- Today, National 4-H Council has announced Artis Stevens as its new senior vice president, Marketing and Brand. In this role, Stevens will lead the organization's efforts to strengthen and elevate the existing 4-H brand and will oversee marketing for all revenue generating units, including National 4-H Youth Conference Center and...

2014-06-25 12:26:27

NEW YORK, June 25, 2014 /PRNewswire-iReach/ -- According to the latest research from YouGov Omnibus, when asked which brands they thought were official sponsors of the FIFA World Cup, Americans correctly recognized Coca Cola (21%) and McDonalds (19%). Adidas was identified by 16% - the same number who incorrectly identified Nike. Hispanics had higher sponsorship recognition with 36% of Hispanics correctly identifying Coca Cola, and McDonalds (27%). Photo -...

2014-06-24 23:16:24

PINNAKLE uncovers unrealized brand opportunity in the pharma industry. New York, NY (PRWEB) June 24, 2014 Kantar Health, a leading global healthcare consulting firm, today announced the introduction of PINNAKLE™, an integrated, holistic brand marketing solution that helps pharmaceutical companies maximize commercial success for their medicines by finding their unrealized brand opportunity. A unique and revolutionary approach, PINNAKLE optimizes brand performance through the seamless...

2014-06-24 23:09:11

Paul Chen, ex-gaming executive, joins Ifeelgoods to scale the use of the Enterprise Promotion and Loyalty Manager (EPLM), providing content partners with a seamless solution to manage B2B opportunities. Palo Alto, California (PRWEB) June 24, 2014 Ifeelgoods, the leader in frictionless distribution of branded rewards, announced today that Paul Chen has joined the company as VP of Reward Partners, heading the EPLM product line. In this role, Paul will work with major brands to enable a...

2014-06-24 23:07:21

Shampoo brand engages firm with retail, social, digital expertise to create their first integrated national campaign. Tampa, FL (PRWEB) June 24, 2014 After a competitive review with several New York agencies, shampoo brand OGX® has named Atlanta, Ga.-based independent advertising agency 22squared their first advertising agency of record. OGX is the agency’s first health and beauty client and they join 22squared’s roster of iconic retail and CPG brands, a group that includes...

2014-06-24 23:01:30

Shop the drugstore.com™ web store’s new Made in USA page. Bellevue, WA (PRWEB) June 24, 2014 To celebrate America’s Independence Day, drugstore.com, inc., a leading retailer of health, beauty, and vision products, is offering customers special pricing on a wide selection of products made in the USA. Starting July 4th, shoppers can look to the drugstore.com Made in USA page to find deep discounts on American-made items. To stock up on seasonal favorites ranging from the baby care...

2014-06-24 12:25:03

Think Shift Advertising merges with U.S. leadership and culture consultancy WINNIPEG, June 24, 2014 /PRNewswire/ - Think Shift CEO, David Baker, announced today that the advertising agency has merged with Portland, Oregon-based leadership and corporate culture consultancy, LogiStyle. In its eight-year tenure, LogiStyle and founder Dr. Balaji Krishnamurthy built a reputation by helping hundreds of companies become intentional about developing authentic leadership and corporate...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
grass-comber
  • A landsman who is making his first voyage at sea; a novice who enters naval service from rural life.
According to the OED, a grass-comber is also 'a sailor's term for one who has been a farm-labourer.'