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Latest Brand Stories

2014-05-01 08:30:19

LONDON, May 1, 2014 /PRNewswire/ -- Eight years of BrandZ Top 100 data shows how the rise and fall of key global brands are both a warning and a model to follow for marketers A unique analysis of the fortunes of some of the world's most famous brands by brand research company Millward Brown has revealed seven key approaches that companies can use to boost brand value. Based on the performance of brands such as Apple, Amazon and Visa over...

2014-04-30 23:24:32

Christopher Durham to Appear May 15th in Boston to Discuss His Book “Fifty2: The My Private Brand Project” Which Highlights Top Retailer-Owned Brands Charlotte, NC (PRWEB) April 30, 2014 Retail marketing and shopper experience agency Theory House announced today that Christopher Durham, vice president of retail brands at the agency, has been invited to present at the upcoming How Design Live Conference in Boston on May 15, 2014. Durham will discuss his recently released book...

2014-04-29 23:20:52

Beverage Launch Strategy Aided by Growing Technology Company Sarasota, FL (PRWEB) April 29, 2014 True Me Brands selected the GeniusCentral Systems platform to introduce two new lines of health-promoting functional beverages – Organic Me and True Nopal. This platform-based solution enabled True Me to execute a rapid go-to-market strategy, reaching thousands of retailers and consumers with an integrated, multi-channel approach. Since the items were previewed at Expo West last month,...

2014-04-29 23:17:16

Latest release delivers smarter matches for “like” products and private labels. (PRWEB) April 29, 2014 Ottawa, Canada: Today, 360pi, the leader in retail price and product intelligence, unveiled the latest generation of its 360comparables solution targeted to address the unique challenges and opportunities presented by private label brands. This release augments 360pi’s patent pending attribute-based matching algorithm with the option for customer-controlled product matching....

2014-04-29 23:16:46

Gain Sales by Labeling Products for Spring Denver, CO (PRWEB) April 29, 2014 Lightning Labels, custom label and sticker printing leader, is helping brands prepare for the warmer months by labeling products for spring. As the days grow longer, an increasing numbers of holidays are on the horizon, including Mother's Day, Father's Day and graduation days. By creating decorative labels for these events, companies have the potential to grow sales this spring. "Spring is the ideal...

2014-04-29 20:22:16

LONDON, April 29, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report:Market Focus: Trends and Developments in the Male Toiletries Sector in Brazilhttp://www.reportbuyer.com/consumer_goods_retail/cosmetics_grooming/market_focus_trends_developments_male_toiletries_sector_brazil.html Product SynopsisThis report provides a concise overview of the Male Toiletries market in Brazil. After reading this report, you will understand the size of the market, the economic,...

2014-04-29 12:40:11

Funding fuels the growth of industry's first social relationship management infrastructure with integrated owned, earned, and paid capabilities NEW YORK, April 29, 2014 /PRNewswire/ -- Sprinklr, the largest independent enterprise social relationship platform provider, today announced the launch of its integrated paid social media capability as well as a $40 million Series D investment from ICONIQ Capital, Battery Ventures, and Intel Capital. This new round of funding fuels Sprinklr's...

2014-04-29 12:29:02

NEW YORK, April 29, 2014 /PRNewswire/ -- dio has added the experiential marketing thought-leader Erik Hauser as SVP of Global Brand Strategy. dio continues to add to its recent group of professional hires to build their elite, consumer-centric experience shop. Hauser will assist in the strategic growth and development of the burgeoning agency as it compliments their existing OOH media business. Hauser most recently was working on his EMF (http://www.experientialforum.com) property...

2014-04-29 08:46:31

GREENSBORO, NC, April 29, 2014 /PRNewswire-iReach/ -- One of the most important parts of an online presence is making sure people can identify the site and the brand. This is where PhotoBiz wants to help. Photo - http://photos.prnewswire.com/prnh/20140425/78921 PhotoBiz has launched a new Logo Design service and our team of designers can't wait to partner with our customers to build their brand. When they sign up for the Logo Design service, PhotoBiz will work one on one with them...

2014-04-29 08:45:08

PriceSpider's Proprietary Real-Time Web Crawlers Connect Shoppers to Sellers; Provide Key Insights to Brand Manufacturers in Various Industries IRVINE, Calif., April 29, 2014 /PRNewswire/ -- PriceSpider, a leading online retail marketing service provider, today announced expanded availability of its Where-to-Buy (WTB) services. Previously available in the consumer electronics space, the PriceSpider WTB service is now also available and in use in the home appliance, toy, automotive parts,...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
callithump
  • A somewhat riotous parade, accompanied with the blowing of tin horns, and other discordant noises; also, a burlesque serenade; a charivari.
'Callithump' is a back-formation of 'callithumpian,' a 'fanciful formation' according to the Oxford English Dictionary. However, the English Dialect Dictionary, says 'Gallithumpians' is a Dorset and Devon word from the 1790s that refers to 'a society of radical social reformers' or 'noisy disturbers of elections and meetings.'
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