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Latest Brand Stories

2014-07-02 23:12:59

An All-Day Hands-On Workshop on Transforming Ideas into Brands Led by Mariya Bouraima Washington DC (PRWEB) July 02, 2014 On Friday, July 25th, Mariya Bouraima, Founder of Washington DC-based branding agency Aveya Creative, will lead “Branding for Innovators Bootcamp,” an all-day hands-on workshop at General Assembly about transforming ideas into brands. Participants of “Branding for Innovators Bootcamp” will arrive with ideas in mind -whether these are new products or services...

2014-07-02 23:09:52

International baby products manufacturer hires Kelowna digital agency to roll out communications campaign to parents across Canada and USA. Kelowna, British Columbia (PRWEB) July 02, 2014 From its early beginnings in the 1990s as an avant garde manufacturer of baby bottles, the Adiri brand has always walked to its own beat. Now, the company is entering the online marketplace in a big way and is keenly aware of the challenge to remain true to its roots. In an ultra-competitive consumer...

2014-07-02 08:25:16

Customer Experience Firm InReality Calls for Retailers to Ignore Hype, Immediately Shift Tactics ATLANTA, July 2, 2014 /PRNewswire/ -- In recent years, much attention has been paid to "rooming" trends in the retail industry. First, pundits predicted brick and mortar despair once showrooming (consumers using smartphones to comparison shop while in-store) swept through the industry. Today, it appears as if that trend has reversed. An Interactions study now reports that 88 percent of shoppers...

2014-07-01 23:11:22

Lightning Labels Now Offers Professional Labels to Help with Product Branding Denver, CO (PRWEB) July 01, 2014 Product branding is a pivotal element that every manufacturer must get right if they want their goods to sell in the marketplace. Several studies over the years have noted that a strong brand can bolster product recognition and influence purchase decisions significantly, helping savvy companies to win over sales. The opposite is also true - poor branding can reduce recognition...

2014-07-01 23:00:27

staySky Vacation Club selects INTUITION. Orlando, Florida (PRWEB) July 02, 2014 In preparation for the imminent launch of a new vacation club, staySky Vacation Club has selected Perspective Group’s INTUITION Brand Marketing service to assist with PR, social marketing and overall brand monitoring. StaySky Hotels & Resorts currently operates six hotels in the Orlando and Daytona Florida areas, including the Lake Buena Vista Resort Village & Spa which has been ranked #7 in the US...

2014-06-30 23:17:58

Blue Calypso looks to create social ecommerce success with new partner, Jukz Sports. Dallas, TX (PRWEB) June 30, 2014 Jukz Sports, the company that brought you an innovative line of sports flip-flops, slides, hats, and backpacks, recently announced the online availability of their collegiate products. “We are excited to feature all of our college products on our website,” said Jukz CEO, Johnny De La Valdene, “The response has been overwhelmingly positive for the TCU, SMU, and Texas...

2014-06-30 23:10:18

RBS Reputation Management announces Brand Reputation Management service. (PRWEB) June 30, 2014 RBS Reputation Management, a well-recognized online reputation management firm, has announced a new service named Brand Reputation Management. About the service, a senior management executive of the company said, “We have designed the service after spending hundreds of hours in researching the world of internet marketing and Google algorithms. But, we would not provide the same service to...

2014-06-30 08:34:58

HAUPPAUGE, N.Y., June 30, 2014 /PRNewswire/ -- VOXX International Corporation (NASDAQ: VOXX), today announced that it will be reporting its fiscal 2015 first quarter results for the period ended May 31, 2014 on Thursday, July 10, 2014 after market close. The Company also disclosed that it will be hosting a conference call and webcast on Friday, July 11, 2014 at 10 a.m. Eastern. Conference Call Information -- Toll-free number: 877-303-9079 / International number: 970-315-0461 /...

2014-06-30 08:32:40

SAN FRANCISCO, June 30, 2014 /PRNewswire/ -- The RealReal, the leader in authenticated luxury consignment, today announced the launch of RealBook, an app that allows consumers and consignors to calculate the resale value of their luxury goods in categories that include women's and men's fashion, and fine jewelry & watches. Additionally, smart and savvy shoppers now have a predictive tool to use when buying retail that accurately assesses the future value of designer items they are...

2014-06-30 08:26:51

New Consumer Package Design Makes its Debut at the Fancy Food Show AUSTIN, Texas, June 30, 2014 /PRNewswire/ -- Steel Branding, a brand-focused communications firm that specializes in marketing to the family, was selected by Fischer & Wieser Specialty Foods, Inc. to redesign the packaging label for one of their family brands, Mom's Pasta Sauce. The new packaging will make its debut at the Summer Fancy Food Show in New York and will be on grocery store shelves nationwide later...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
snash
  • To talk saucily.
  • Insolent, opprobrious language; impertinent abuse.
This word is Scots in origin and probably imitative.