Latest Brand Stories
Firm Chosen Based on Creative Thinking and Experience with Financial Services Companies ATLANTA, May 20, 2013 /PRNewswire/ -- FactorTrust, the leading provider of underbanked consumer data, analytics and risk scoring solutions on those not served by traditional banking channels, announces its partnership with Trevelino/Keller as its communications agency of choice. Trevelino/Keller offers FactorTrust financial market, business-to-business (B2B) and vertical market experience that...
The creative future company garners the first award for an airline in Corporate Identity Design category NEW YORK, May 17, 2013 /PRNewswire/ -- This week at the 54(th) annual CLIO Awards, FutureBrand North America was proud to receive a trophy in the Corporate Identity Design category for its recent work with iconic brand, American Airlines. This honor marks the first time an airline brand has been awarded a CLIO in Corporate Identity Design. To view the multimedia assets associated...
AMSTERDAM, May 17, 2013 /PRNewswire/ -- Staggering 3,000 Visitors + 150 Exhibiting Brands and Record Re-Booking Volumes for the 2014 Event Yes, we've got a lot to shout about and so we would like to start with a huge thank you to all of our exhibitors who helped to make Food ingredients Istanbul such a great success. As the only dedicated food ingredients event in the region, last week's highly successful show demonstrates that this region is thriving and thirsty for...
InfoTrends’ new study, Packaging and the Brand Owner: Europe will reveal European brand owners’ views on key issues, including future needs, and offer valuable insights to suppliers of print technology and their converter customers. Weymouth, MA (PRWEB) May 16, 2013 Printed packaging and labels are critical to brand management for makers of consumer goods, so meeting the needs of brand owners is the core objective of the package and label printing market. Nowhere is that more true...
WHILE AIRLINES AND TELECOM DOMINATE ON FACEBOOK, TWITTER CATEGORIES VARY WIDELY PRAGUE, May 16, 2013 /PRNewswire/ -- Results of Socialbakers' latest Socially Devoted brand survey for Twitter (Q1 2013) reveal Nike to be the U.S. brand to beat, dominating the top ten U.S. list with four different Nike handles. Socialbakers, the global leader in social media measurement and analytics, monitors the most responsive brands on social media each quarter. While @JetBlueAirways,...
81% of People Worldwide Choose Brands that Guide and Empower to Achieve Goals BOSTON, May 16, 2013 /PRNewswire/ -- According to newly issued original research, Arnold Worldwide has uncovered the emergence of what it calls "Sherpa Brands." Brands that provide consumers with increased guidance while celebrating their successes and accomplishments, ultimately leading consumers to feel more empowered and satisfied. In the same report, ArnoldOn: Sherpa Brands-Guiding Consumers to New...
License! Global magazine releases its annual list of the world's largest brand licensors representing the top licensed properties. LOS ANGELES, May 16, 2013 /PRNewswire/ -- License! Global magazine (www.licensemag.com) has released its annual exclusive Top 150 Global Licensors report, which ranks the owners of intellectual property by annual retail sales. Licensors included on the list account for more than $230 billion of global retail sales of licensed merchandise in 2012, and...
SAN FRANCISCO, May 15, 2013 /PRNewswire/ -- Prophet, a leading strategic brand and marketing consultancy, is proud to announce that a senior designer in its New York office has been named to Fast Company's 100 Most Creative People in Business. Darrin Crescenzi, ranked at #37, is a talented member of Prophet's design team, where he crafts meaningful consumer experiences though brand positioning, visual identity, environmental design and art direction. Fast Company's annual list...
The Olive Oil Source, the industry leader in olive oil-related products, today announced a new Premium Label design service available on their Wholesale (http://wholesale.oliveoilsource.com/labels/premium-labels-introduction) website. The new service provides wholesale, retail and special event customers like brides and non-profit groups an opportunity to create one-of-a-kind labels for their individual needs with the hands-on support of an experienced label design specialist. Santa Ynez,...
Chicago startup Resultly brings on investor and advisor Daymond John, bringing hip and cool to technology. Chicago, IL (PRWEB) May 14, 2013 Resultly, a Chicago-based technology startup redefining how people find and access the latest information thru its patent pending technology is pleased to announce a new partnership with Daymond John, an award-winning entrepreneur, founder & CEO of FUBU and investor featured on ABC’s hit reality show Shark Tank to help grow Resultly’s consumer...
Latest Brand Reference Libraries
Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...
