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Latest Brand Stories

2014-07-15 23:07:46

New mobile fashion app combines stylish editorial, rewards, and fun to drive brand-focused advertising and commerce. New York, NY (PRWEB) July 15, 2014 What’s your brand score? Starting today for immediate download, the FashionLoyal app will offer global fashion fans and brands, a platform to engage in social currency. See a cool brand image. Share it. Shop it. Build a real time score for each of your favorite brands. Start by sharing FashionLoyal images to your social networks. Then...

2014-07-15 12:26:32

Divergence between emerging and mature economies as consumers search for tangible, personal benefits in sustainable products and services LONDON, July 15, 2014 /PRNewswire/ -- Only a third of consumers regularly consider sustainability in their purchasing decisions, according to a global study by Accenture (NYSE: ACN) and Havas Media RE:PURPOSE, which reveals the reasons for the disconnect between business and consumer expectations of sustainable products and services. The report, "From...

2014-07-15 08:26:31

Leader in Brand Experience Expands Its Business to Germany, South Korea and Brazil BOSTON, July 15, 2014 /PRNewswire/ -- Jack Morton Worldwide, one of the world's largest and most respected brand experience agencies, is expanding its global business to include new offices in Dusseldorf, Germany, and Seoul, South Korea, and building a new affiliation with Brazil-based agency, Mark Up. Jack Morton, which is currently celebrating 75 years in business, has been working with clients in...

2014-07-15 08:26:03

Managed analytics leader helps brands monitor and enforce MAP compliance, improve the shopper experience and ensure fair competition in the channel NEW YORK, July 15, 2014 /PRNewswire/ -- Ugam, a global leader in managed analytics, today announced its Brand Intelligence solution to help brands protect their margins, reputations and channel relationships. Brand Intelligence enables organizations to efficiently monitor online channel prices for their products and enforce MAP (minimum advertised...

2014-07-14 12:24:09

Coca-Cola breaks last year's tie with Pepsi to take top spot as most respected; Delta and H&R Block lead least respected list NEW YORK, July 14, 2014 /PRNewswire/ -- CoreBrand, a leading brand strategy and communications firm and creator of the Corporate Branding Index® (CBI), which provides continuous benchmarking data, insights and corporate brand valuation for more than 1,000 companies across 50 industries, today released its second annual report on the most and least respected corporate...

2014-07-14 08:23:18

Thirty-Year-Old Iconic Soup Brand Focuses on Restaurant and Supermarket Expansion STATEN ISLAND, N.Y., July 14, 2014 /PRNewswire/ -- Soupman, Inc. (Public Trading Symbol: SOUP), the parent company of the best-tasting soup brand in the world, The Original SoupMan, announces it has engaged Trevelino/Keller as its public relations agency of record. The partnership comes as the company looks to elevate the iconic Original SoupMan brand and position it as a premier franchise and retail...

2014-07-12 04:20:11

Nationwide carwraps manufacturer JMR Graphics agrees with an article on the do's and don'ts of out-of-home advertising. CENTRAL ISLIP, N.Y., July 12, 2014 /PRNewswire-iReach/ -- JMR Graphics, a nationwide car wraps manufacturer, approves The DSM Group's advice on out-of-home advertisements and the best ways to get your brand known. (Photo - http://photos.prnewswire.com/prnh/20140702/123992) A June 16(th) article from The DSM Group titled "Outdoor Advertising Guidelines; the Do's and Don'ts,"...

2014-07-10 12:31:02

Chris Tisi Named CEO DALLAS, July 10, 2014 /PRNewswire/ -- Kainos Capital, a firm specializing in acquiring and managing food and consumer brands, today announced that it has acquired the Slim-Fast brand from Unilever. Unilever will retain a minority stake in the business. Terms of the transaction were not disclosed. Slim-Fast is a branded weight loss and meal replacement business that markets ready-to-drink shakes, powders, bars and snacks to retail customers throughout North...

2014-07-10 08:32:00

Lack of consumer confidence is likely to impact brand engagement efforts. NEW YORK, July 10, 2014 /PRNewswire/ -- A consumer study from Radius Global Market Research shows that U.S. consumers have little faith that companies are able to keep their person data safe. The sentiment crosses nearly all industries with consumers saying that the lack of trust will likely affect purchase habits. "Ongoing security breaches have pushed the issue of online security to the top of consumers'...

2014-07-09 23:06:45

Creative Loot® introduces Pro Loot™ for brands to increase conversions through social media. Atlanta, GA (PRWEB) July 09, 2014 Creative Loot® announced today the official launch of the Pro Loot™ automated social commerce application, enabling brands to create interactive stores in-stream to increase social media conversions. Pro Loot eliminates the need to redirect consumers to a website by integrating and embedding a store natively within the social media ecosystem of sites...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
toccata
  • In music, a work for a keyboard-instrument, like the pianoforte or organ, originally intended to utilize and display varieties of touch: but the term has been extended so as to include many irregular works, similar to the prelude, the fantasia, and the improvisation.
This word is Italian in origin, coming from the feminine past participle of 'toccare,' to touch.
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