Latest Brand Stories

2014-07-15 08:26:03

Managed analytics leader helps brands monitor and enforce MAP compliance, improve the shopper experience and ensure fair competition in the channel NEW YORK, July 15, 2014 /PRNewswire/ -- Ugam, a global leader in managed analytics, today announced its Brand Intelligence solution to help brands protect their margins, reputations and channel relationships. Brand Intelligence enables organizations to efficiently monitor online channel prices for their products and enforce MAP (minimum advertised...

2014-07-14 12:24:09

Coca-Cola breaks last year's tie with Pepsi to take top spot as most respected; Delta and H&R Block lead least respected list NEW YORK, July 14, 2014 /PRNewswire/ -- CoreBrand, a leading brand strategy and communications firm and creator of the Corporate Branding Index® (CBI), which provides continuous benchmarking data, insights and corporate brand valuation for more than 1,000 companies across 50 industries, today released its second annual report on the most and least respected corporate...

2014-07-14 08:23:18

Thirty-Year-Old Iconic Soup Brand Focuses on Restaurant and Supermarket Expansion STATEN ISLAND, N.Y., July 14, 2014 /PRNewswire/ -- Soupman, Inc. (Public Trading Symbol: SOUP), the parent company of the best-tasting soup brand in the world, The Original SoupMan, announces it has engaged Trevelino/Keller as its public relations agency of record. The partnership comes as the company looks to elevate the iconic Original SoupMan brand and position it as a premier franchise and retail...

2014-07-12 04:20:11

Nationwide carwraps manufacturer JMR Graphics agrees with an article on the do's and don'ts of out-of-home advertising. CENTRAL ISLIP, N.Y., July 12, 2014 /PRNewswire-iReach/ -- JMR Graphics, a nationwide car wraps manufacturer, approves The DSM Group's advice on out-of-home advertisements and the best ways to get your brand known. (Photo - http://photos.prnewswire.com/prnh/20140702/123992) A June 16(th) article from The DSM Group titled "Outdoor Advertising Guidelines; the Do's and Don'ts,"...

2014-07-10 12:31:02

Chris Tisi Named CEO DALLAS, July 10, 2014 /PRNewswire/ -- Kainos Capital, a firm specializing in acquiring and managing food and consumer brands, today announced that it has acquired the Slim-Fast brand from Unilever. Unilever will retain a minority stake in the business. Terms of the transaction were not disclosed. Slim-Fast is a branded weight loss and meal replacement business that markets ready-to-drink shakes, powders, bars and snacks to retail customers throughout North...

2014-07-10 08:32:00

Lack of consumer confidence is likely to impact brand engagement efforts. NEW YORK, July 10, 2014 /PRNewswire/ -- A consumer study from Radius Global Market Research shows that U.S. consumers have little faith that companies are able to keep their person data safe. The sentiment crosses nearly all industries with consumers saying that the lack of trust will likely affect purchase habits. "Ongoing security breaches have pushed the issue of online security to the top of consumers'...

2014-07-09 23:06:45

Creative Loot® introduces Pro Loot™ for brands to increase conversions through social media. Atlanta, GA (PRWEB) July 09, 2014 Creative Loot® announced today the official launch of the Pro Loot™ automated social commerce application, enabling brands to create interactive stores in-stream to increase social media conversions. Pro Loot eliminates the need to redirect consumers to a website by integrating and embedding a store natively within the social media ecosystem of sites...

2014-07-09 08:24:00

Investors Double Down on Growing Global Demand for Enterprise-Class Social Analytics and Display Solutions DENVER, July 9, 2014 Denver-based Wayin was co-founded and is chaired by former Sun Microsystems chief executive Scott McNealy and is led by a group of veteran technology, marketing and TV executives. The company experienced approximately 300% growth in 2013, driven by high-profile clients around the world. Wayin works closely with these clients through its network in the US,...

2014-07-08 23:02:39

The rise of automated trading & tremendous growth in programmatic buying – specifically real-time bidding & impression-level targeting – promises brands greater advertising efficiencies. (PRWEB) July 08, 2014 The rise of automated trading and tremendous growth in programmatic buying – specifically real-time bidding (RTB) and impression-level targeting – promises brands greater advertising efficiencies. While some brands have widely adopted programmatic trading as standard,...

2014-07-08 08:36:49

LAS VEGAS, July 8, 2014 /PRNewswire/ - LiveDeal Inc. (NASDAQ:LIVE) ("LiveDeal" or the "Company"), a publicly traded company that operates livedeal.com, a geo-location based mobile marketing platform that enables restaurants to publish "real-time" and "instant offers" to nearby consumers, today announces that the company added 922 restaurants to its "deal engine" during the month of June, representing significant growth and penetration in the 50 US cities where it maintains a...

Latest Brand Reference Libraries

2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
  • A murmuring sound; a rushing or whistling sound, like that of the wind; a deep sigh.
  • A gentle breeze; a waft; a breath.
  • Any rumor that engages general attention.
  • A cant or whining mode of speaking, especially in preaching or praying; the chant or recitative characteristic of the old Presbyterians in Scotland.
  • To make a rushing, whistling, or sighing sound; emit a hollow murmur; murmur or sigh like the wind.
  • To breathe in or as in sleep.
  • To utter in a whining or monotonous tone.
According to the OED, from the 16th century, this word is 'almost exclusively Scots and northern dialect until adopted in general literary use in the 19th.'