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2014-06-25 12:26:27

NEW YORK, June 25, 2014 /PRNewswire-iReach/ -- According to the latest research from YouGov Omnibus, when asked which brands they thought were official sponsors of the FIFA World Cup, Americans correctly recognized Coca Cola (21%) and McDonalds (19%). Adidas was identified by 16% - the same number who incorrectly identified Nike. Hispanics had higher sponsorship recognition with 36% of Hispanics correctly identifying Coca Cola, and McDonalds (27%). Photo -...

2014-06-24 23:16:24

PINNAKLE uncovers unrealized brand opportunity in the pharma industry. New York, NY (PRWEB) June 24, 2014 Kantar Health, a leading global healthcare consulting firm, today announced the introduction of PINNAKLE™, an integrated, holistic brand marketing solution that helps pharmaceutical companies maximize commercial success for their medicines by finding their unrealized brand opportunity. A unique and revolutionary approach, PINNAKLE optimizes brand performance through the seamless...

2014-06-24 23:09:11

Paul Chen, ex-gaming executive, joins Ifeelgoods to scale the use of the Enterprise Promotion and Loyalty Manager (EPLM), providing content partners with a seamless solution to manage B2B opportunities. Palo Alto, California (PRWEB) June 24, 2014 Ifeelgoods, the leader in frictionless distribution of branded rewards, announced today that Paul Chen has joined the company as VP of Reward Partners, heading the EPLM product line. In this role, Paul will work with major brands to enable a...

2014-06-24 23:07:21

Shampoo brand engages firm with retail, social, digital expertise to create their first integrated national campaign. Tampa, FL (PRWEB) June 24, 2014 After a competitive review with several New York agencies, shampoo brand OGX® has named Atlanta, Ga.-based independent advertising agency 22squared their first advertising agency of record. OGX is the agency’s first health and beauty client and they join 22squared’s roster of iconic retail and CPG brands, a group that includes...

2014-06-24 23:01:30

Shop the drugstore.com™ web store’s new Made in USA page. Bellevue, WA (PRWEB) June 24, 2014 To celebrate America’s Independence Day, drugstore.com, inc., a leading retailer of health, beauty, and vision products, is offering customers special pricing on a wide selection of products made in the USA. Starting July 4th, shoppers can look to the drugstore.com Made in USA page to find deep discounts on American-made items. To stock up on seasonal favorites ranging from the baby care...

2014-06-24 12:25:03

Think Shift Advertising merges with U.S. leadership and culture consultancy WINNIPEG, June 24, 2014 /PRNewswire/ - Think Shift CEO, David Baker, announced today that the advertising agency has merged with Portland, Oregon-based leadership and corporate culture consultancy, LogiStyle. In its eight-year tenure, LogiStyle and founder Dr. Balaji Krishnamurthy built a reputation by helping hundreds of companies become intentional about developing authentic leadership and corporate...

2014-06-24 08:36:55

LAS VEGAS, June 24, 2014 /PRNewswire/ - LiveDeal Inc. (NASDAQ:LIVE) ("LiveDeal" or the "Company"), a publicly traded company that operates livedeal.com, a geo-location based mobile marketing platform that enables restaurants to publish "real-time" and "instant offers" to nearby consumers, today announces that the company's efforts has created more than 10,000 offers with nearly 8,000 restaurants across the country, many of which are of recognizable national brands in select...

2014-06-23 23:07:39

eCommerce’s dynamic pricing leader, Wiser, has introduced its new website with the goal of bringing the pricing intelligence of Amazon to online retailers around the world. San Francisco, CA (PRWEB) June 23, 2014 Wiser--which has built an impressive portfolio of clients including Rue La La, Build.com, and AT&T-- will now serve as the umbrella brand for the growing suite of products developed to accompany WisePricer, its flagship product and original brand name. The team has already...

2014-06-23 23:06:55

Harris Allied offers tips to companies that want to make sure that their brand tells the best company story possible to potential employees New York, NY (PRWEB) June 23, 2014 A potential employer’s value to the marketplace and its key points of differentiation can plan a key role in its ability to attract top talent as part of its recruiting efforts, say experts at Harris Allied, a New York City-based executive search firm. “Today’s discerning star talent is in a position to look...

2014-06-23 23:02:29

First launched in 2008, the blog boasts contributors ranging in expertise from business to family travel and more niche content that showcases the brand’s affinity partnerships with brands like Harley-Davidson® and MiLB.com. PHOENIX (PRWEB) June 23, 2014 Best Western International, the World’s Biggest Hotel Family®, announced today the launch of the brand’s newly redesigned blog youmustbetrippin.com. First launched in 2008, the blog boasts contributors ranging in...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
bibliopole
  • A bookseller; now, especially, a dealer in rare and curious books.
This word comes from a Greek phrase meaning 'book seller.'
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