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2014-06-17 08:24:11

LOS ANGELES, June 17, 2014 /PRNewswire/ -- Saban Brands and JAKKS Pacific, Inc. (Nasdaq: JAKK) announced today their strategic collaboration on the development of a new multi-platform property, Emojiville. Saban Brands will launch Emojiville as an original web series this fall, and is also developing a television series for the brand to debut in the near future. This new kids' series follows five emoji friends and their hilarious antics in Emojiville - a colorful town filled with...

2014-06-16 12:25:25

Consumer Insights Firm Will Merge with Engine's Creative Agency Noise to Form Millennial-Focused Powerhouse NEW YORK, June 16, 2014 /PRNewswire/ -- Engine Group (EG) has acquired The Intelligence Group (IG), a consumer insights and consulting company that tracks and forecasts the behaviors of young consumers, from Creative Artists Agency (CAA). IG will be merged with Engine-owned Noise, a creative agency that develops digital products and content designed to drive consumer...

2014-06-16 04:20:36

Analysis of 450 award winning and leading brand mobile campaigns uncovers five crucial creative insights CANNES, France, June 16, 2014 /PRNewswire/ -- From the MMA's Mobile Center of Innovation at the Cannes Lions Festival, the MMA www.mmaglobal.com today released an Interactive Creative Framework on how to build and execute the most effective mobile campaigns. The insights included are the result of an in-depth analysis of over 450 global mobile campaigns, including the winners in...

2014-06-16 04:20:14

Nationwide vehicle wraps manufacturer JMR Graphics responds to an article about Coca-Cola's cute and creative new way to advertise their mini Coke line. CENTRAL ISLIP, N.Y., June 16, 2014 /PRNewswire-iReach/ -- JMR Graphics, a nationwide vehicle wraps manufacturer, comments on an article published by AdWeek discussing Coca-Cola's new mini kiosks in Germany that sell their most recent product, mini Coke. Logo - http://photos.prnewswire.com/prnh/20140605/94691 According to a May 14th...

2014-06-12 12:26:55

LONDON, June 12, 2014 /PRNewswire/ -- Reportbuyer.com has added a new market research report: Luxury Goods in Brazil http://www.reportbuyer.com/consumer_goods_retail/shopping/luxury_goods_brazil.html Despite the economic slowdown in 2013, luxury goods demand in Brazil remains resilient, with the area performing well. The good performance and potential of the Brazilian market continues to attract further investment in high-end products. Diageo, for instance, is one of the...

2014-06-12 12:25:04

"If this business were split up, I would give you the land and bricks and mortar, and I would take the brands and trademarks, and I would fare better than you." --John Stewart, Chairman of Quaker, 1900 TAMPA, Fla., June 12, 2014 /PRNewswire/ -- Owners considering sale or merger should be doing all they can to improve company book value to increase profit, according to Andrew Bowen, APR, founder and chairman of Clearview Communications and Public Relations Inc. One established method of doing...

2014-06-12 04:21:46

LONDON, June 12, 2014 /PRNewswire/ -- BUSINESSES in the UK need to rapidly up their customer service levels or risk losing a vast proportion of their customers, a new study from Expert Market [http://www.expertmarket.co.uk ] has revealed. While good relations with customers have always been important for companies, the new findings show just how short Brits' loyalties are if they feel they are not being treated right. - Three quarters (72.4%) of UK...

2014-06-12 04:20:36

Honda highest in Brand Equity among Full Line Automotive Brands; Mercedes-Benz and Kelley Blue Book (KBB.com) both earn repeat Brand of the Year recognition; Ducati Motorcycles earns Brand of the Year distinction NEW YORK, June 12, 2014 /PRNewswire/ -- With the memory of an epic winter still fresh, Americans are likely relishing the arrival of the 2014 summer driving season. Americans rated 29 Luxury and Full Line Automotive brands on three key factors of Brand Equity, including...

2014-06-11 23:12:14

MindSwarms report and study shows Millennials' loyalty to brands has changed dramatically from their parents. San Francisco, California (PRWEB) June 11, 2014 A new MindSwarms study shows that for millennial shoppers, brand loyalty revolves around user-centric transactional benefits that are fleeting and unemotional, whereas their parents' loyalty is seen to be a dynamic built on personal and emotional, long-lasting relationships. Video and detailed report from the study available...

2014-06-11 23:11:32

America Develops a Robust Taste for Wines; Success Consulting, LLC, Reflects on USA Garnering the World’s Largest Wine Market Denver, CO (PRWEB) June 11, 2014 Last year, the US garnered the #1 spot as the world’s largest wine market topping France and other European countries. French consumption fell about 7 % while the United States continued to rise in 2013 over 2012 according to the "New York Times",...


Latest Brand Reference Libraries

0_04f94e510bed78401cec3749aa3e4d83
2010-10-11 21:16:18

Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...

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Word of the Day
mundungus
  • A stinking tobacco.
  • Offal; waste animal product; organic matter unfit for consumption.
This word comes from the Spanish 'mondongo,' tripe, entrails.