Latest Brand Stories
Pairing of design-driven firms creates immediate strategic benefits to both brands and represents a major milestone in Herman Miller's plans for diversified growth ZEELAND, Mich., April 24, 2013 /PRNewswire/ -- Herman Miller, Inc. (NASDAQ: MLHR), today announced an agreement to acquire Maharam Fabric Corporation ("Maharam"), a New York-based, global designer and provider of high quality interior textiles for commercial, healthcare, and residential interiors. The transaction is...
Strategic alliance delivers revolutionary experiential marketing platform at Walmart stores for major brands JACKSONVILLE, Fla., April 24, 2013 /PRNewswire/ -- Acosta Mosaic Group (AMG), which provides world-class integrated marketing solutions for consumer packaged goods (CPG) companies and retailers, has joined forces with Out Front Marketing, a venture of FLW, a premier event organization and long-time Walmart partner, to provide custom experiential marketing for major U.S....
NEW YORK, LOS ANGELES and LONDON, April 24, 2013 /PRNewswire/ -- Digital Brand Media Marketing Group, Inc. (OTCQB: DBMM) has concluded all of its regulatory requirements after many months. Plans can move forward now that the Company is structured properly financially and is up to date in its fully reporting public company status. The Board of Directors can now move ahead. The outlook moving forward is very positive though trading conditions remained challenging in Q1 of 2013, indexed...
Rob Fuggetta's Ground-Breaking Book about Social Media-Powered ?Brand Advocates to be Published in Japan SAN CARLOS, Calif., April 24, 2013 /PRNewswire/ -- The leading book about Brand Advocates -- "Brand Advocates: Turning Enthusiastic Customers into a Powerful Marketing Force" -- is going to be published in Japan. John H. Wiley & Sons, Inc., the publisher of Brand Advocates, has signed an agreement with Nikkei Business Publications, Inc....
Kanjoya and Edy's OUTSHINE Ask Online Community Members How They "Shine Brighter" OAKLAND, Calif., April 23, 2013 /PRNewswire/ -- Kanjoya's Experience Project, an online storytelling platform, is partnering with Edy's Outshine brand to launch an online community experience for consumers to share how they "shine brighter" in their everyday lives. The campaign for Outshine leverages Experience Project's innovative social platform with user-generated storytelling for those who like to...
Kanjoya and Dreyer's OUTSHINE Ask Online Community Members How They "Shine Brighter" OAKLAND, Calif., April 23, 2013 /PRNewswire/ -- Kanjoya's Experience Project, an online storytelling platform, is partnering with Dreyer's Outshine brand to launch an online community experience for consumers to share how they "shine brighter" in their everyday lives. The campaign for Outshine leverages Experience Project's innovative social platform with user-generated storytelling for those who...
New Content Marketing Product Makes its Debut with The Lincoln Motor Company NEW YORK, April 23, 2013 /PRNewswire/ -- Vimeo today launched its Brand Creative Fund product, a new resource for brands to develop high-quality, "brand-enabled" video content in collaboration with the global network of innovative creators on Vimeo. Each Brand Creative Fund engagement on Vimeo will be customized to support brands' specific objectives, empowering marketers to create and distribute quality...
Wyatt brings employee engagement and branding expertise SAN FRANCISCO, April 23, 2013 /PRNewswire/ -- Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the appointment of Thom Wyatt to strategy director. With more than 20 years of experience in branding, working on both the agency and client side, Wyatt brings a holistic perspective to the firm and truly understands the unique challenges clients face activating a branding program inside a large global...
19-Location Chain to be Rebranded; Most Significant Expansion in Market CHARLOTTE, N.C., April 23, 2013 /PRNewswire/ -- In an effort to advance its market penetration into the Pacific Northwest, Meineke is proud to announce the acquisition of Seattle-Tacoma mainstay Walt's Auto Care Centers ("Walt's"). The deal, made public Tuesday, April 23, will merge the 19 Walt's locations throughout the Pacific Northwest with the growing national Meineke brand. Acquisition of the locations--17...
SAN FRANCISCO, April 22, 2013 /PRNewswire/ -- Noted branding authority and Prophet vice chairman David Aaker continues to advance the dialog on brand relevance with a provocative new title now available, "Three Threats to Brand Relevance." The book is Aaker's first e-book, being published as part of the Jossey-Bass Short Format series. The title extends the premise of his last full-length book, "Brand Relevance: Making Competitors Irrelevant," published in 2011. His new work...
Latest Brand Reference Libraries
Liquid Paper, a brand of the Newell Rubbermaid Company, is a type of correction fluid used to fix typewriting in the past and now handwriting mistakes. Bette Nesmith Graham created the first correction fluid in 1951. Since she worked as a typist she made many mistakes and wanted to correct them, so she started with tempera paint and created what she called Mistake Out. She even provided her co-workers with bottles that had the brand name on it. Soon Graham was fired from her typist job...
