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Last updated on April 18, 2014 at 8:28 EDT

Latest Branded content Stories

2014-04-07 12:29:30

NEW YORK, April 7, 2014 /PRNewswire/ -- SEW BRANDED, a New York based brand image and marketing consultancy has been awarded the IAC's "Outstanding Integrated Ad Campaign" award for its 1D + OD "Together Against Bullying" cause-marketing campaign, as announced online by The Web Marketing Association's IAC Awards. The campaign featured worldwide musical phenomenon One Direction, whose participation in the effort encouraged students to "Live Nice, Love Everyone, and Move Together...

2014-04-04 12:26:05

NEW YORK, April 4, 2014 /PRNewswire/ -- Astronauts Wanted. No Experience Necessary, the joint venture between Judy McGrath and Sony Music Entertainment, today announced that Billy Parks, EVP Digital Production and Programming at The Chernin Group (TCG), is joining as Chief Content Officer. Parks brings to Astronauts Wanted impressive producer credits across multiple entertainment platforms. He will develop and produce a rich pipeline of series and branded content aimed at young,...

2014-04-02 08:29:41

Impact and Ease of Cinema to Headline Multi-City Upfront Event with Advanced Screening of Marvel's Captain America: The Winter Soldier NEW YORK, April 2, 2014 /PRNewswire/ -- Screenvision, a national leader in cinema advertising sales, will showcase its "Weekend Daypart" as a high impact and essential complement to TV advertising plans at its annual upfront event at New York's landmark Ziegfeld Theater. Additional presentations in Chicago, Los Angeles and Detroit will take place tomorrow...

2014-04-02 08:26:52

Launching with IGN, Branded Content Hubs are Now Available at www.blinkx.com SAN FRANCISCO, April 2, 2014 /PRNewswire/ -- blinkx, the Internet Media platform powered by CORE video technology, today announces the launch of Branded Content Hubs. Available to top brands and media partners, Branded Content Hubs are a new series of immersive and content-rich premium channels built on short and long form videos from recognizable and respected networks, professional sports, studios and...

2014-01-27 23:26:11

New global platform transforms video content into a fully interactive shopping experience as consumers shop and buy from any screen. New York, New York (PRWEB) January 27, 2014 InFused Media Group (IFMG) has announced a partnership with the Original Palm Company, Ltd. (OPCO), a leading information technology and business consultancy based in Jeddah, Saudi Arabia. OPCO-IT will market IFMG’s proprietary SEE IT BUY IT platform to advertisers and marketers throughout the Middle East,...

2014-01-17 23:24:22

New Interactive Platform to be showcased during Sundance Film Festival — January 18-20. New York (PRWEB) January 17, 2014 Video goes fully ecommerce compatible with the groundbreaking new SEE IT BUY IT technology platform introduced by the InFused Media Group. With applications ranging from social media to film and television product placement, the product will be officially launched at the LG Music Lodge, during the 2014 Sundance Film Festival. InFused is a sponsor of the lodge, which...

2013-12-23 08:25:25

Video is a Growing Medium for Mobile, Native Advertising and Branded Content JERSEY CITY, N.J., Dec. 23, 2013 /PRNewswire/ -- Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today highlights the growth of the online video advertising with 2014 consumer and industry insights. The use of video by digital marketers and advertisers grew exponentially as eMarketer projected online video ad...

2013-11-13 08:27:28

The largest advertising exchange for in-feed ads continues its growth with new publisher partnerships SAN FRANCISCO, Nov. 13, 2013 /PRNewswire/ -- Sharethrough, the software company that powers in-feed advertising, today announced that more top media companies including TIME Inc., USA Today's Sports Media Group, Abrams Media, and IBT Media Inc. have selected Sharethrough's native advertising platform to introduce new opportunities for brands to distribute content into the native...

2013-09-26 16:25:43

Marc Kidd Named Chief Executive Officer MCLEAN, Va. and GREENWICH, Conn., Sept. 26, 2013 /PRNewswire/ -- Gannett Co., Inc. (NYSE: GCI) today announced that it is partnering with Generation Partners, a private equity firm with extensive experience in growth-oriented investments, to fund the continued growth and expansion of the Captivate Network, which will be spun out into a separate company co-owned by Gannett and Generation. Founded in 1997, Captivate operates an IP-enabled...

2013-09-06 23:02:09

Ideal Media, an innovative content discovery platform founded by digital marketing expert Eder Holguin, will be launching on September 9th, 2013.  Ideal Media, with offices in New York and London, has also announced expansion plans into the Brazil market. New York, New York (PRWEB) September 06, 2013 Ideal Media, an innovative content discovery platform founded by digital marketing expert Eder Holguin, will be launching on September 9th, 2013.  Ideal Media, with offices in New...