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Latest BrandSpark International Stories

2014-04-16 16:25:05

TORONTO, April 16, 2014 /CNW/ - BrandSpark's Global Shopper Study was released today. Following are highlights comparing consumer attitudes about food and nutrition, health, the economy, the environment, and new technology. How does Canada compare with other countries like France, Germany, the United Kingdom and the United States? BrandSpark's Global Shopper Study reveals the drivers behind every day purchasing decisions and consumer attitudes. The survey was conducted online with...

2014-02-28 08:25:20

SHAWNEE, Kan., Feb. 28, 2014 /PRNewswire/ -- Americans cast their votes in a leading consumer-voted awards program in North America and Bayer HealthCare's Seresto(®) was selected as this year's best new flea and tick control product for dogs. Seresto(®), winner of a 2014 Better Homes and Gardens Best New Product Award,(1 )provides dog or cat owners with the performance they expect from a monthly flea and tick topical in an easy-to-use convenient collar that protects for eight months...

2014-02-27 12:26:44

Call for entries for 2014 BNMI Awards TORONTO, Feb. 27, 2014 /CNW/ - Which new quick service menu items do Canadians think are the best? Market research firm BrandSpark International wants to know. BrandSpark, the research company behind the Best New Product Awards (BNPAs), Canada's most credible awards program, brings their research expertise to the quick service restaurant (QSR) industry with the launch of its national restaurant awards program - the Best New Menu Item Awards...

2014-01-30 12:24:57

TORONTO, Jan. 30, 2014 /CNW/ - Today, leading market research firm BrandSpark International announced Canada's Most Trusted Brands for 2014 for consumer-packaged goods (CPG) determined by a poll of more than 95,000 Canadians. "Brand trust is important when deciding what to buy. Our study shows more than 70% of Canadians place a high importance on established trust in a brand when purchasing a product," said Robert Levy, President and CEO of BrandSpark International. Canadians...

2014-01-22 08:26:30

Companion BrandSpark/BHG American Shopper Study Reveals Climate of Economic Caution Remains with 76% of Americans Saying They Are Always Looking for Ways to Reduce Spending NEW YORK, Jan. 22, 2014 /PRNewswire/ -- Better Homes and Gardens along with leading market research firm BrandSpark International, today announced the winners of the 2014 Better Homes and Gardens Best New Product Awards (BNPAs). The Best New Product Awards is the leading consumer-voted CPG awards program in North America,...

2014-01-14 08:25:24

TORONTO, Jan. 14, 2014 /CNW/ - The BrandSpark Canadian Shopper Study is Canada's most comprehensive source of insights about Canadians' shopping habits for everyday food and beverage, health and beauty, household and kids products that Canadians regularly purchase. Now in its eleventh year, the study surveys Canadians about their everyday purchasing decisions and their attitudes towards such topics as food and nutrition, health, media habits, the economy, the environment, and new...


Word of the Day
glogg
  • Scandinavian punch made of claret and aquavit with spices and raisins and orange peel and sugar.
This word comes from the Swedish 'glogg,' which is an alteration of 'glodgat,' mulled (wine).
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