Latest Brassieres Stories
HAMPTON ROADS, Va., May 14 /PRNewswire/ -- Students at the celebrated Otis College of Art and Design in Los Angeles will contribute decorated bras from the school's design competition for Chesapeake Regional Medical Center's 3rd annual October Bra-ha-ha(TM) (www.brahaha.org). Twenty rising juniors will create bras during their summer break. The design entries will then be reviewed by a select panel of judges at the school, to include design instructors and guest judge, Ugo Campello, vice...
WINSTON-SALEM, N.C., May 6 /PRNewswire/ -- Bali®, the No. 1 national intimate apparel brand in department and mid-tier stores, will celebrate the launch of its new Comfort-U(TM) bras and a national donation drive supporting The Breast Cancer Research Foundation® with a kickoff event at the Herald Square Macy's in New York City today between noon and 2 p.m. Photographer and supermodel Helena Christensen, the face of the Bali product line and its new advertising campaign, will be...
WOONSOCKET, R.I., April 27 /PRNewswire/ -- Athena's Home Novelties, one of the country's premier adult novelty companies, today announced Athena's Cup, a national campaign that aims to collect and hook together 169,000 donated bras in an effort to raise breast cancer awareness and attempt to break the current bra-chain Guinness World Record. Athena's Cup will collect a $5.00 donation with each bra collection in an effort to raise half a million dollars for breast cancer research. "The...
SEATTLE, April 26 /PRNewswire/ -- Quality meets beauty as the newest coveted Bella Materna maternity and nursing lingerie essentials are revealed. Designers and Founders, Anne Dimond and Candace Urquhart, are proud to announce the launch of their latest collection, which gracefully blends the elements of style, comfort and function into each design. (Photo: http://www.newscom.com/cgi-bin/prnh/20100426/NYFNSP02) Six brand new nursing bras are featured in the 2010 collection. "We created a...
ALISO VIEJO, Calif., April 16 /PRNewswire/ -- The Wick'em Bra Liner, a new bra accessory item developed to be worn inside any existing bra, provides a safe, easy, non-chemical, non-prescription solution for problems caused by perspiration under or between the breasts while it also adds cushioning. Excessive sweating under and between the breasts and the resulting problems sweat causes is an often unspoken issue that women of all sizes and ages suffer from. While some women experience...
WINSTON-SALEM, N.C., March 17 /PRNewswire/ -- Bali®, the No. 1 national intimate apparel brand in department and mid-tier stores, has introduced new products featuring its signature Comfort-U Back design. The feature ensures the straps and back stay in place, delivering the ultimate fit and comfort in a place most women don't think to look - the back. (Photo: http://www.newscom.com/cgi-bin/prnh/20100317/CG71923) "The signature Comfort-U design from the Bali brand gives women a bra that...
COLUMBUS, Ohio, March 1 /PRNewswire/ -- Lane Bryant makes it easy to reach for the beach with a breakthrough collection introducing their private label swimwear. This fresh, new swimwear collection features the most popular underwire bra frames and a variety of mix and match separates serving customers the elusive mix of fashion, fit and versatility. (Photo: http://www.newscom.com/cgi-bin/prnh/20100301/CL61576 ) The one-of-a kind collection centers on the best-selling balconette and...
ISELIN, N.J., Feb. 23 /PRNewswire-FirstCall/ -- Maidenform Brands, Inc. (NYSE: MFB), a global branded marketer of intimate apparel, today announced that the Company will release fourth quarter and full year 2009 results before the market opens on March 3, 2010 at approximately 7:30 a.m. Eastern Time. Maidenform will host a conference call and webcast on the same day at 8:30 a.m. Eastern Time to review these results and provide an update on the overall business. To participate in the...
COLUMBUS, Ohio, Feb. 15 /PRNewswire/ -- Cacique intimates, the premier intimate apparel leader for plus-size women, exclusively at Lane Bryant®, is introducing the Cotton T-Shirt Bra for the legions of women looking for a natural fiber bra that offers a smooth silhouette under lightweight clothing. (Photo: http://www.newscom.com/cgi-bin/prnh/20100215/CL53959 ) Launching February 21, Cacique's fresh T-Shirt Bra features a great new shape with support, coverage and the added appeal of an...
ISELIN, N.J., Dec. 3 /PRNewswire-FirstCall/ -- Maidenform Brands, Inc. (NYSE: MFB), a global branded marketer of intimate apparel, today announced that Lucille DeHart has been named to the position of Chief Marketing Officer. As Chief Marketing Officer, Ms. DeHart will be responsible for Maidenform's marketing strategies and operations, brand management, direct and online marketing, advertising, promotions and marketing communications. "We are very pleased to welcome Lucille back to the...
