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Last updated on April 19, 2014 at 21:20 EDT

Latest Brassieres Stories

2010-11-03 03:00:00

LONDON, Nov. 3, 2010 /PRNewswire/ -- Studies have shown that a whopping 80% of women are still not wearing a bra that fits them properly. Throughout her life, a women's body changes six times on average due to factors such as dieting, pregnancy or for no apparent reason! These body changes affect her bra size as well as her overall clothing size so it's worth checking your vital statistics every couple of years. Having a well fitted bra is essential as it improves the way you look,...

2010-11-02 08:00:00

NEW YORK, Nov. 2, 2010 /PRNewswire/ -- Janie Bryant, Maidenform Wardrobe Expert and "Mad Men" Costume Designer, knows that all looks start with the most important element: foundations. In Bryant's book The Fashion File, launching November 1, she shows women how to be their own leading ladies, highlighting foundations in the chapter titled "Defining your Silhouette." On Thursday, November 4, Bryant is teaming up with ELLE Magazine, Maidenform and JCPenney at Manhattan Mall in New York...

2010-11-01 09:05:00

NEW YORK, Nov. 1, 2010 /PRNewswire/ -- The Intimate Apparel Square Club's (IASC) annual Help Us Give (H.U.G.) Awards will take place at 230 Fifth on November 3rd honoring Maidenform Brands, Inc. President and CEO, Maurice S. Reznik. The gala will be 60s inspired featuring classic cocktails and music, and will be emceed by comedian and host Ray Ellin. In attendance will be Mad Men Costume Designer Janie Bryant, who was recently named Maidenform Wardrobe Expert in an effort to share and...

2010-10-12 07:15:00

ALISO VIEJO, Calif., Oct. 12 /PRNewswire/ -- Wick'em LLC, maker of the Wick'em Bra Liner, announces an important new product for breast cancer patients who often must endure red, sore, irritated or even blistered skin as a side effect of their treatments. Wearing the Wick'em Bra Liner helps these patients, as this customer attests: "My mother ... has been using your bra-liners. She finished her 2nd round of chemo Friday. You might recall last round she broke out under her breasts with...

2010-10-04 15:56:00

ISELIN, N.J., Oct. 4 /PRNewswire/ -- Maidenform Brands, Inc. (NYSE: MFB), today announced that it has granted Coconut Grove Intimates an exclusive worldwide license to manufacture, market, sell and distribute bra accessories under the Maidenform®, Self Expressions®, Sweet Nothings®, Inspirations®, Luleh® and Bodymates® marks. Bra accessories include bra straps, bra enhancers,...

2010-09-28 07:16:00

WINSTON-SALEM, N.C., Sept. 28 /PRNewswire/ -- The Wonderbra brand mounted a covert operation to develop its new Secret Agent No Slip Fit bra collection that features an innovative yet seductive solution to a fashion crime that would make a seasoned spy blush - the slipping bra back and strap. Wonderbra leveraged the use of technology, anatomy and womanomics to design the new bras that feature shaping stay-in-place back and no-slip straps that secretly work together to ensure everything...

2010-09-27 02:00:00

LONDON, Sept. 27 /PRNewswire/ -- Corsets, basques, long-line 6-strap suspenders and sexy seamed stockings are becoming big news again as the UK looks to past times for "comfort." Fashion commentators believe that as we are pulling out of recession, it's common to look back at times gone by for emotional security. With the huge rise in vintage fashion being so apparent this year, we're not at all surprised to see sales of corsets and basques begin to increase. An emerging trend over recent...

2010-09-22 13:05:00

NEW YORK, Sept. 22 /PRNewswire/ -- Maidenform, the master of bra innovation since 1929, introduces a new line of intimates for young ladies who have outgrown the girls' department but aren't quite ready to settle for the usual black and nude. The exciting new collection of bras and panties is specially designed for young ladies who are stylish and love to feel glamorous but still appreciate a perfect-fitting bra. (Photo: http://photos.prnewswire.com/prnh/20100922/NY69147 ) (Photo:...

2010-08-17 08:07:00

NEW YORK, Aug. 17 /PRNewswire/ -- Fashion PR agency Tracy Paul & Company, Inc. has welcomed Maidenform Brands, Inc. as the latest addition to its client roster. With offices in New York, N.Y. and N.J., Maidenform is a global intimate apparel company with a portfolio of established and well-known brands and top-selling products. Tracy Paul's charge will be to work with Maidenform to create public relations campaigns that will build upon the brand's iconic heritage and elevate brand...

2010-08-06 06:50:00

ALISO VIEJO, Calif., Aug. 6 /PRNewswire/ -- New bra accessory item the Wick'em Bra Liner grabbed the attention of Bobbi Thomas, Style Editor for NBC's TODAY Show. On May 14th, Bobbi showed American women a brand-new product that provides a safe, easy, non-chemical, non-prescription solution for problems caused by perspiration under or between the breasts while it adds cushioning to the most uncomfortable, but necessary, item of women's clothing - the bra! After seeing the TODAY Show...