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Latest Brassieres Stories

2010-12-03 06:22:00

SPEKE, England, Dec. 3, 2010 /PRNewswire/ -- Littlewoods Europe, part of the Shop Direct group, recently announced the launch of a market-leading new range of sizing guides on their website to enable customers to choose their correct size when buying clothing. Separate size guides have been created for women, men and children and provide detailed comparisons between UK and European sizes as well as advice on different fits of clothing. Each of the guides include helpful images and video...

2010-11-30 09:22:00

NEW YORK, Nov. 30, 2010 /PRNewswire/ -- (http://www.victoriassecret.com/fashionshow) -- THE VICTORIA'S SECRET FASHION SHOW returns to the CBS Television Network on Tuesday, Nov. 30 (10:00-11:00 PM, ET/PT). The world-famous Victoria's Secret Angels, including Adriana Lima, Alessandra Ambrosio, Rosie Huntington-Whiteley, Candice Swanepoel, Chanel Iman, Karolina Kurkova, Selita Ebanks, Erin Heatherton and Lily Aldridge, will star in this lingerie runway show, which will also include musical...

2010-11-16 00:00:00

AMSTELVEEN, The Netherlands and PARIS, November 16, 2010 /PRNewswire/ -- - Paris Research Centre: La Decollette Makes Wrinkles Disappear French scientists have recently proven that the Dutch anti-wrinkle bra La Decollette really works. After testing the bra on several women, the Paris research institute CERCO (Centre d'Etudes et de Recherches Cosmetologique) has established that cleavage wrinkles disappear after 24 hours and their skin is smooth again after two weeks. Dutch...

2010-11-03 03:00:00

LONDON, Nov. 3, 2010 /PRNewswire/ -- Studies have shown that a whopping 80% of women are still not wearing a bra that fits them properly. Throughout her life, a women's body changes six times on average due to factors such as dieting, pregnancy or for no apparent reason! These body changes affect her bra size as well as her overall clothing size so it's worth checking your vital statistics every couple of years. Having a well fitted bra is essential as it improves the way you look,...

2010-11-02 08:00:00

NEW YORK, Nov. 2, 2010 /PRNewswire/ -- Janie Bryant, Maidenform Wardrobe Expert and "Mad Men" Costume Designer, knows that all looks start with the most important element: foundations. In Bryant's book The Fashion File, launching November 1, she shows women how to be their own leading ladies, highlighting foundations in the chapter titled "Defining your Silhouette." On Thursday, November 4, Bryant is teaming up with ELLE Magazine, Maidenform and JCPenney at Manhattan Mall in New York...

2010-11-01 09:05:00

NEW YORK, Nov. 1, 2010 /PRNewswire/ -- The Intimate Apparel Square Club's (IASC) annual Help Us Give (H.U.G.) Awards will take place at 230 Fifth on November 3rd honoring Maidenform Brands, Inc. President and CEO, Maurice S. Reznik. The gala will be 60s inspired featuring classic cocktails and music, and will be emceed by comedian and host Ray Ellin. In attendance will be Mad Men Costume Designer Janie Bryant, who was recently named Maidenform Wardrobe Expert in an effort to share and...

2010-10-12 07:15:00

ALISO VIEJO, Calif., Oct. 12 /PRNewswire/ -- Wick'em LLC, maker of the Wick'em Bra Liner, announces an important new product for breast cancer patients who often must endure red, sore, irritated or even blistered skin as a side effect of their treatments. Wearing the Wick'em Bra Liner helps these patients, as this customer attests: "My mother ... has been using your bra-liners. She finished her 2nd round of chemo Friday. You might recall last round she broke out under her breasts with...

2010-10-04 15:56:00

ISELIN, N.J., Oct. 4 /PRNewswire/ -- Maidenform Brands, Inc. (NYSE: MFB), today announced that it has granted Coconut Grove Intimates an exclusive worldwide license to manufacture, market, sell and distribute bra accessories under the Maidenform®, Self Expressions®, Sweet Nothings®, Inspirations®, Luleh® and Bodymates® marks. Bra accessories include bra straps, bra enhancers,...

2010-09-28 07:16:00

WINSTON-SALEM, N.C., Sept. 28 /PRNewswire/ -- The Wonderbra brand mounted a covert operation to develop its new Secret Agent No Slip Fit bra collection that features an innovative yet seductive solution to a fashion crime that would make a seasoned spy blush - the slipping bra back and strap. Wonderbra leveraged the use of technology, anatomy and womanomics to design the new bras that feature shaping stay-in-place back and no-slip straps that secretly work together to ensure everything...

2010-09-27 02:00:00

LONDON, Sept. 27 /PRNewswire/ -- Corsets, basques, long-line 6-strap suspenders and sexy seamed stockings are becoming big news again as the UK looks to past times for "comfort." Fashion commentators believe that as we are pulling out of recession, it's common to look back at times gone by for emotional security. With the huge rise in vintage fashion being so apparent this year, we're not at all surprised to see sales of corsets and basques begin to increase. An emerging trend over recent...


Word of the Day
baudekin
  • A rich embroidered or brocaded silk fabric woven originally with a warp of gold thread.
'Baudekin' seems to be an alternative form of 'baldachin,' from the Italian 'Baldacco,' Baghdad, the city where the material was made.
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