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Last updated on April 17, 2014 at 15:50 EDT

Latest Brassieres Stories

2010-03-17 06:45:00

WINSTON-SALEM, N.C., March 17 /PRNewswire/ -- Bali®, the No. 1 national intimate apparel brand in department and mid-tier stores, has introduced new products featuring its signature Comfort-U Back design. The feature ensures the straps and back stay in place, delivering the ultimate fit and comfort in a place most women don't think to look - the back. (Photo: http://www.newscom.com/cgi-bin/prnh/20100317/CG71923) "The signature Comfort-U design from the Bali brand...

2010-02-28 23:01:00

COLUMBUS, Ohio, March 1 /PRNewswire/ -- Lane Bryant makes it easy to reach for the beach with a breakthrough collection introducing their private label swimwear. This fresh, new swimwear collection features the most popular underwire bra frames and a variety of mix and match separates serving customers the elusive mix of fashion, fit and versatility. (Photo: http://www.newscom.com/cgi-bin/prnh/20100301/CL61576 ) The one-of-a kind collection centers on the best-selling balconette and...

2010-02-23 07:34:00

ISELIN, N.J., Feb. 23 /PRNewswire-FirstCall/ -- Maidenform Brands, Inc. (NYSE: MFB), a global branded marketer of intimate apparel, today announced that the Company will release fourth quarter and full year 2009 results before the market opens on March 3, 2010 at approximately 7:30 a.m. Eastern Time. Maidenform will host a conference call and webcast on the same day at 8:30 a.m. Eastern Time to review these results and provide an update on the overall business. To participate in the...

2010-02-14 23:01:00

COLUMBUS, Ohio, Feb. 15 /PRNewswire/ -- Cacique intimates, the premier intimate apparel leader for plus-size women, exclusively at Lane Bryant®, is introducing the Cotton T-Shirt Bra for the legions of women looking for a natural fiber bra that offers a smooth silhouette under lightweight clothing. (Photo: http://www.newscom.com/cgi-bin/prnh/20100215/CL53959 ) Launching February 21, Cacique's fresh T-Shirt Bra features a great new shape with support, coverage and the...

2009-12-03 15:30:00

ISELIN, N.J., Dec. 3 /PRNewswire-FirstCall/ -- Maidenform Brands, Inc. (NYSE: MFB), a global branded marketer of intimate apparel, today announced that Lucille DeHart has been named to the position of Chief Marketing Officer. As Chief Marketing Officer, Ms. DeHart will be responsible for Maidenform's marketing strategies and operations, brand management, direct and online marketing, advertising, promotions and marketing communications. "We are very pleased to welcome Lucille back to the...

2009-11-17 08:32:00

PRINCETON JUNCTION, N.J., Nov. 17 /PRNewswire/ -- It is the bane of many women's existence: fat bulges in the back area around the bra and bra straps, commonly referred to as "bra bulge." Making matters even worse: bra bulge does not respond to diet and exercise like other areas of the body, making women go to great lengths to camouflage or cover them up with loose fitting clothing that is often too big, or body-slimming outfits that temporarily slims them down. While standard liposuction...

2009-11-06 04:00:00

SANTA CRUZ DE TENERIFE, Spain, November 6 /PRNewswire/ -- After the publication yesterday of a widely distributed press release referring to a Dutch company as the supposed inventor of an "innovative" anti-wrinkle bra for the lower neck in 2008, MENDEZ CHAIN-NIGHTBRA would like to put on record that: The only anti-wrinkle bra for the lower neck which has been on the market since the year 2005 with patents in the European Union and America since the year 2000 is Nightbra...

2009-11-03 07:05:00

NEW YORK, Nov. 3 /PRNewswire/ -- Wacoal, the leading intimate apparel brand, announces the debut of three full figure bra styles that will retail for $48.00. The first style arrives in stores November 2009, followed by two additional styles beginning in February 2010. Recognizing the difficult economic times, the new additions are value-priced and value-oriented while still maintaining the characteristics in which Wacoal is renowned for - superior quality, exceptional fit and absolute...

2009-11-03 01:00:00

ABCOUDE, Netherlands, November 3 /PRNewswire/ -- - La Decollette Launches Successful Invention in Several European Countries The anti-wrinkle night bra, the successful Dutch invention for women who suffer from vertical wrinkles at their cleavage, sets foot into Europe. After huge media attention in the Netherlands and many applauding test results from women, inventor Rachel de Boer has decided to open the web shop for La Decollette in various European countries like Belgium, the...

2009-10-15 17:39:00

Nordstrom hosts event at King of Prussia location to support Breast Cancer Awareness PHILADELPHIA, Oct. 15 /PRNewswire-USNewswire/ -- Breast Cancer Awareness Month is taking on a whole new twist. Nordstrom's Department Store and non-profit organization Breastcancer.org have teamed up to challenge friends young and old to "bedazzle" their bras. Entries will be on display in the Nordstrom at The Plaza Lingerie Department in King of Prussia, PA on Saturday, October 17th from 11 a.m....