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Latest Brassieres Stories

2010-11-01 09:05:00

NEW YORK, Nov. 1, 2010 /PRNewswire/ -- The Intimate Apparel Square Club's (IASC) annual Help Us Give (H.U.G.) Awards will take place at 230 Fifth on November 3rd honoring Maidenform Brands, Inc. President and CEO, Maurice S. Reznik. The gala will be 60s inspired featuring classic cocktails and music, and will be emceed by comedian and host Ray Ellin. In attendance will be Mad Men Costume Designer Janie Bryant, who was recently named Maidenform Wardrobe Expert in an effort to share and...

2010-10-12 07:15:00

ALISO VIEJO, Calif., Oct. 12 /PRNewswire/ -- Wick'em LLC, maker of the Wick'em Bra Liner, announces an important new product for breast cancer patients who often must endure red, sore, irritated or even blistered skin as a side effect of their treatments. Wearing the Wick'em Bra Liner helps these patients, as this customer attests: "My mother ... has been using your bra-liners. She finished her 2nd round of chemo Friday. You might recall last round she broke out under her breasts with...

2010-10-04 15:56:00

ISELIN, N.J., Oct. 4 /PRNewswire/ -- Maidenform Brands, Inc. (NYSE: MFB), today announced that it has granted Coconut Grove Intimates an exclusive worldwide license to manufacture, market, sell and distribute bra accessories under the Maidenform®, Self Expressions®, Sweet Nothings®, Inspirations®, Luleh® and Bodymates® marks. Bra accessories include bra straps, bra enhancers,...

2010-09-28 07:16:00

WINSTON-SALEM, N.C., Sept. 28 /PRNewswire/ -- The Wonderbra brand mounted a covert operation to develop its new Secret Agent No Slip Fit bra collection that features an innovative yet seductive solution to a fashion crime that would make a seasoned spy blush - the slipping bra back and strap. Wonderbra leveraged the use of technology, anatomy and womanomics to design the new bras that feature shaping stay-in-place back and no-slip straps that secretly work together to ensure everything...

2010-09-27 02:00:00

LONDON, Sept. 27 /PRNewswire/ -- Corsets, basques, long-line 6-strap suspenders and sexy seamed stockings are becoming big news again as the UK looks to past times for "comfort." Fashion commentators believe that as we are pulling out of recession, it's common to look back at times gone by for emotional security. With the huge rise in vintage fashion being so apparent this year, we're not at all surprised to see sales of corsets and basques begin to increase. An emerging trend over recent...

2010-09-22 13:05:00

NEW YORK, Sept. 22 /PRNewswire/ -- Maidenform, the master of bra innovation since 1929, introduces a new line of intimates for young ladies who have outgrown the girls' department but aren't quite ready to settle for the usual black and nude. The exciting new collection of bras and panties is specially designed for young ladies who are stylish and love to feel glamorous but still appreciate a perfect-fitting bra. (Photo: http://photos.prnewswire.com/prnh/20100922/NY69147 ) (Photo:...

2010-08-17 08:07:00

NEW YORK, Aug. 17 /PRNewswire/ -- Fashion PR agency Tracy Paul & Company, Inc. has welcomed Maidenform Brands, Inc. as the latest addition to its client roster. With offices in New York, N.Y. and N.J., Maidenform is a global intimate apparel company with a portfolio of established and well-known brands and top-selling products. Tracy Paul's charge will be to work with Maidenform to create public relations campaigns that will build upon the brand's iconic heritage and elevate brand...

2010-08-06 06:50:00

ALISO VIEJO, Calif., Aug. 6 /PRNewswire/ -- New bra accessory item the Wick'em Bra Liner grabbed the attention of Bobbi Thomas, Style Editor for NBC's TODAY Show. On May 14th, Bobbi showed American women a brand-new product that provides a safe, easy, non-chemical, non-prescription solution for problems caused by perspiration under or between the breasts while it adds cushioning to the most uncomfortable, but necessary, item of women's clothing - the bra! After seeing the TODAY Show...

2010-08-02 13:30:00

NEW YORK, Aug. 2 /PRNewswire/ -- Call it a revealing look at underwear: Janie Bryant, the costume designer for the AMC TV hit series "Mad Men," has partnered with Maidenform Brands, Inc. to help enlighten and guide women on the importance of intimate apparel as the foundation for creating personal style. In her role as Maidenform's Wardrobe Expert, Ms. Bryant who won an Emmy® for her work on HBO's "Deadwood" western themed series and is now a multiple...

2010-07-21 13:48:00

ISELIN, N.J., July 21 /PRNewswire-FirstCall/ -- Maidenform Brands, Inc. (NYSE: MFB), a global branded marketer of intimate apparel, today announced that the Company will release second quarter 2010 results before the market opens on August 11, 2010 at approximately 7:30 a.m. Eastern Time. Maidenform will host a conference call and webcast on the same day at 8:30 a.m. Eastern Time to review these results and provide an update on the overall business. To participate in the conference...


Word of the Day
Cthulhu
  • A gigantic fictional humanoid alien god being described with a head resembling an octopus and dragon wings and claws, around whom an insane cult developed.
  • Pertaining to the mythos of Cthulhu and additional otherworldly beings created by H. P. Lovecraft or inspired by his writings and imitators.
This word was invented in 1926 by H.P. Lovecraft for his short story, 'The Call of Cthulhu.' 'Cthulhu' may be based on the word 'chthonic,' which in Greek mythology refers to the underworld.
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