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Latest Brent Coker Stories

2011-07-14 06:35:00

MELBOURNE, Australia, July 14, 2011 /PRNewswire/ -- Despite the increase in online scams and malicious websites, Internet consumers are 20% more trusting of websites than they were five years ago, according to a new University of Melbourne study. However, while surfers may be more trusting, online shoppers are 30% less loyal to online businesses than in 2007. Author of the study Dr. Brent Coker said the increase in online consumer trust is largely linked to the visual appeal of websites....

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2009-04-03 06:25:00

Employees who spend time surfing the Web aren't necessarily costing the company money. In fact, a new Australian study finds surfing the Internet for fun at the office increases productivity.The University of Melbourne study found people who use the Internet for personal reasons at work are typically 9 percent more productive than those who refrain from spending time on the Internet. Study author Brent Coker, from the department of management and marketing, said "workplace Internet leisure...


Word of the Day
cenobite
  • One of a religious order living in a convent or in community; a monk: opposed to anchoret or hermit (one who lives in solitude).
  • A social bee.
This word comes from the Latin 'coenobium,' convent, which comes from the Greek 'koinobios,' living in community.
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