Latest Brian Wansink Stories

redOrbit Staff & Wire Reports - Your Universe Online The Baby Boomer generation had Popeye to inspire them to eat their spinach. However, today's children do not have role models when it comes to healthy eating habits and good food choices. According to Brian Wansink, Cornell professor of marketing, director of the Cornell Food and Brand Lab: "Fast food patronage is a frequent reality for many children and their parents. Simply instructing a parent to order healthier food for a...

Two new studies presented today at the Society for Nutrition Education and Behavior's (SNEB) annual conference may make it easier for moms to get their kids to eat – and enjoy – vegetables. Both studies were conducted by SNEB president Brian Wansink, PhD, the John Dyson Professor of Consumer Behavior at Cornell University, and funded by Birds Eye, the country's leading vegetable brand that recently launched a three-year campaign to inspire kids to eat more veggies. With nine out of 10...

Presented by the Society for Nutrition Education and Behavior and Dairy Council of California SACRAMENTO, Calif., May 29, 2012 /PRNewswire-USNewswire/ -- Food plays many distinct roles in our lives in addition to its fuel and health functions. Acknowledging the multiple, and often simultaneous, roles that food can play and aligning client consultations and communications appropriately will help registered dietitians and nutrition educators improve health outcomes and positive...

SANTA CRUZ, Calif., Jan. 24, 2012 /PRNewswire-iReach/ -- An estimated 75 million people in America diet to lose weight. The weight-loss market has topped $60 billion according to a Marketdata Enterprises 2011 report. So why are over two-thirds of U.S. adults overweight or obese? One reason may be the abundance of food choices available to consumers and the difficulty many encounter when trying to resist temptation and fight cravings. On average, people make 200 food choices in a...

Choosing the right size and color of your bowls and plates could help you eat less, according to a new study in the Journal of Consumer Research. "The bigger your dinnerware, the bigger your portion. If you use larger plates, you could end up serving 9 percent to 31 percent more than you typically would," write authors Koert van Ittersum (Georgia Institute of Technology) and Brian Wansink (Cornell University). The average size of dinner plates has increased by almost 23 percent from since...

Parents of picky eaters can encourage their children to eat more nutritionally diverse diets by introducing more color to their meals, according to a new Cornell University study. The study finds that colorful food fare is more appealing to children than adults. Specifically, food plates with seven different items and six different colors are particularly appealing to children, while adults tend to prefer fewer colors only three items and three colors. "What kids find visually appealing is...

Researchers have recently discovered yet another connection between visual cues and the mind’s perception of food quantity, hunger and satiety — this time involving color and contrasts. It’s no news that the dimensions of your dinnerware can affect your mind’s subconscious estimation of the amount of food it is about to consume. For years researchers and dieticians have urged people to use smaller dishes as part of their weight-loss strategy, thus hoodwinking their brains into...

Want to double fruit sales in schools? A new Cornell University study shows it is as easy as putting the fruit in a colorful bowl. According to research presented this week at the American Dietetic Association Conference in San Diego, CA by Brian Wansink, Professor at Cornell University, "Moving the fruit increased sales by 104%." This is only one of the changes proposed through the Smarter Lunchrooms Movement of the Cornell Center for Behavioral Economics in Child Nutrition Programs (BEN)....

MOUNTAIN LAKES, N.J., Sept. 15, 2011 /PRNewswire/ -- Birds Eye®, a portfolio brand of Pinnacle Foods Group, is on a mission to help America "Discover the Wonder of Vegetables(TM)" and announced today the launch of its new campaign with a kick-off event in New York City's Union Square, featuring an unexpected vegetable farm in the snow. The campaign will inspire people to appreciate the wonder of vegetables and enable them with products, recipes and solutions to enjoy delicious Birds Eye...

A researcher from Cornell University has found that putting healthy foods at eye level in the fridge could help you lose weight because you eat what you see first. Changes like moving chocolate out of sight and putting more wholesome foods where they can be seen helps dieters eat better without even realizing they are doing it. According to the researchers, serving food on smaller plates and eating in the kitchen or dining room rather than in front of the television can help someone...