Latest Brian Wansink Stories

2012-10-11 13:00:54

Does food marketing need to make us fat? A review and solutions Food marketers are masters at getting people to crave and consume the foods that they promote. In this study authors Dr. Brian Wansink, co-director of the Cornell University Center for Behavioral Economics in Child Nutrition and Professor of Marketing and Dr. Pierre Chandon, professor of Marketing at the leading French graduate school of business, INSEAD challenge popular assumptions that link food marketing and obesity. Their...

Eat Less When Dining Out
2012-08-30 12:06:08

Connie K. Ho for redOrbit.com — Your Universe Online Imagine a night out on town, a delicious dinner awaits. Sounds of violin strings playing in the background, the chandelier lights twinkle from the ceiling, and a waiter attends the table with diligence. Momentarily, he brings out a fresh plate of seared salmon with roasted potatoes and fresh corn. Take in the smell of the food, the ambience of the restaurant, and the hunger in the pit of the stomach lulls. These were the findings...

When Elmo Chooses Apples, Kids Choose Them Too
2012-08-23 12:09:49

Connie K. Ho for redOrbit.com — Your Universe Online At many elementary schools around the U.S., when the first bell rings, it´s a signal for snack time. Hungry kids will race to the snack bar and salivate at the various delicious choices before them. On the one hand, they could have a freshly baked chocolate chip cookie or they could choose to take a bite out of a crisp, refreshing apple. Many times, the kids will sway the way of the cookie. However, researchers from Cornell...

2012-07-26 23:03:15

If so many low fat foods are available, why does the Western world get fatter every year? The answer, said a French researcher, is people are seduced by food products that claim to be healthy and think that eating more carries no repercussions. Dr. Hooman Shabatian, a Los Angeles weight loss surgeon, recommends carefully reading nutrition labels to avoid overeating supposedly healthy food. Los Angeles, California (PRWEB) July 26, 2012 Food products advertised as healthy lead consumers to...

Heroes Wanted: What Would Batman Eat?
2012-07-22 06:53:49

redOrbit Staff & Wire Reports - Your Universe Online The Baby Boomer generation had Popeye to inspire them to eat their spinach. However, today's children do not have role models when it comes to healthy eating habits and good food choices. According to Brian Wansink, Cornell professor of marketing, director of the Cornell Food and Brand Lab: "Fast food patronage is a frequent reality for many children and their parents. Simply instructing a parent to order healthier food for a...

2012-07-17 10:07:58

Two new studies presented today at the Society for Nutrition Education and Behavior's (SNEB) annual conference may make it easier for moms to get their kids to eat — and enjoy — vegetables. Both studies were conducted by SNEB president Brian Wansink, PhD, the John Dyson Professor of Consumer Behavior at Cornell University, and funded by Birds Eye, the country's leading vegetable brand that recently launched a three-year campaign to inspire kids to eat more veggies. With nine...

2012-01-18 00:40:46

Choosing the right size and color of your bowls and plates could help you eat less, according to a new study in the Journal of Consumer Research. "The bigger your dinnerware, the bigger your portion. If you use larger plates, you could end up serving 9 percent to 31 percent more than you typically would," write authors Koert van Ittersum (Georgia Institute of Technology) and Brian Wansink (Cornell University). The average size of dinner plates has increased by almost 23 percent from since...

Colorful Foods Can Boost A Picky Eater's Appetite
2012-01-06 06:56:48

Parents of picky eaters can encourage their children to eat more nutritionally diverse diets by introducing more color to their meals, according to a new Cornell University study. The study finds that colorful food fare is more appealing to children than adults. Specifically, food plates with seven different items and six different colors are particularly appealing to children, while adults tend to prefer fewer colors only three items and three colors. "What kids find visually appealing is...

Word of the Day
  • The hard inner (usually woody) layer of the pericarp of some fruits (as peaches or plums or cherries or olives) that contains the seed.
This word comes from the Greek 'endon,' in, within, plus the Greek 'kardia,' heart.