Latest Brian Wansink Stories

2010-10-27 05:27:00

Industry leaders to share inside scoop on the evolving marketplace WASHINGTON, Oct. 27 /PRNewswire-USNewswire/ -- The United Soybean Board and the Soyfoods Association of North America invite you to join representatives from the food industry, farmers, processors, health professionals, and policy makers at the 2010 Soy Symposium: Adapting to New Market Forces on November 11 in Washington, DC. (Logo: http://www.newscom.com/cgi-bin/prnh/20100922/SANALOGO) (Logo:...

2010-10-25 07:05:00

Behavioral economics and school nutrition Don't ban it, move it. This is one conclusion of a new Cornell University study. In one set of schools, sales of fruit increased by 100% when it was moved to a colorful bowl. Salad bar sales tripled when the cart was placed in front of cash registers. These findings, which were presented Friday at the School Nutrition Association's New York conference, underscore the easiest way to lunchroom choices is to make an apple more convenient, cool, and...

2010-10-13 06:25:00

The U.S. Department of Agriculture announced on Tuesday a $2 million initiative to help food behavior scientists find new ways to use psychology to fight childhood obesity and improve the federal school lunch program. "Findings from this emerging field of research "” behavioral economics "” could lead to significant improvements in the diets of millions of children across America," said Agriculture Secretary Tom Vilsack in a statement. "Across the nation, many schools are already...

2010-07-12 12:59:00

WASHINGTON, July 12 /PRNewswire-USNewswire/ -- Author of the bestseller Mindless Eating: Why We Eat More Than We Think, Brian Wansink, Ph.D. will speak and moderate at the 2010 Soy Symposium on November 11th in Washington, DC. Wansink, an award-winning academic researcher on food psychology and behavior change, is the John Dyson Professor of Consumer Behavior at Cornell University. From 2007-2009, Wansink served as the Executive Director of USDA's Center for Nutrition Policy and...

2010-06-04 13:19:31

How many more apples can a school cafeteria sell if the fruit is displayed in an attractive basket and placed in a well-lit area? That's the sort of question researchers from the Cornell Food and Brand Lab are exploring as part of their Smarter Lunchrooms Initiative"”an effort to discover and share low-cost changes that can be made in lunchrooms to subtly guide smarter food choices. Led by Professor Brian Wansink, the researchers observed a 58 percent increase in fresh fruit sales at...

2010-05-02 08:27:59

Overwhelmed by tons of daily diet advice? If only we knew which diet tips to follow. According to a new finding by a team of Cornell University researchers, dieters who focus on changing their surroundings find it easier to adhere to their diet. Understandably, they also report losing the most weight. The researchers, led by Brian Wansink, Director of the Cornell Food and Brand Lab, presented their findings at this week's Experimental Biology conference in Anaheim, Calif. For the study, 200...

2010-04-29 13:19:54

Organic snackers underestimate calories, study shows Could organic labels lead you to overeat? These labels certainly appear to make people think their organic snack has a lot fewer calories than it really does. These findings were presented at this week's Experimental Biology conference in Anaheim, Calif. They showed that people who ate organic cookies labeled as "organic" believed that their snack contained 40% fewer calories than the same cookies that had no label, according to Jenny...

2010-04-27 09:30:00

Providing healthier food choices for our nation's schoolchildren is a hot-button issue in Michelle Obama's Let's Move campaign. And a team of researchers from Cornell University have recently identified one simple solution to help schools serve more fresh vegetables and salad items. Laura Smith, a researcher at the Cornell Food and Brand Lab, presented the findings of the study "Convenience Drives Choice in School Lunchrooms" at this week's Experimental Biology conference in Anaheim, Calif....

2010-04-27 09:12:40

Keep the pasta bowl off the table and eat 20 percent less Can eating less be as simple as leaving serving dishes on the stove and off the table? According to a team of researchers from Cornell University, it can. At this week's Experimental Biology conference in Anaheim, Calif., researchers led by Brian Wansink, director of the Cornell Food and Brand Lab, shared findings of their "Serve Here; Eat There" study of 78 adults. "We looked at whether serving foods from the kitchen counter, instead...

2010-03-31 08:50:00

Almost one in three U.S. households shop on a budget "” and one in six can only afford basic necessities. So it's no wonder that 78 percent of budget shoppers "” twice as many as those who shop without a budget (37 percent) "” try to track how much their groceries are likely to cost as they roll through the aisles. But the harder they try, the worse they do "” overspending by as much as 19 percent, according to a new study, which was conducted by a Cornell professor...

Word of the Day
  • An evil spirit; a devil.
  • A nightmare.
  • In astrology, the twelfth house of a scheme or figure of the heavens: so called from its signifying dreadful things, such as secret enemies, great losses, imprisonment, etc.
'Cacodemon' comes from a Greek term meaning 'evil genius.'