Quantcast
Last updated on April 20, 2014 at 8:28 EDT

Latest business to business Stories

2014-04-17 23:11:29

President and Chief Operating Officer of Houston-based demand generation company, SalesStaff LLC, was acknowledged last week as an inside sales industry leader and top influencer by the American Association of Inside Sales Professionals. Houston, Texas (PRWEB) April 17, 2014 SalesStaff LLC announced today that the American Association of Inside Sales Professionals (AA-ISP) recognized Bryan Brorsen at the AA-ISP Leadership Summit 2014 awards banquet held on April 9th in Chicago, Illinois....

2014-04-17 23:08:08

Fannit.com, a Seattle-based content marketing company, details the marketing benefits companies receive by integrating inbound and outbound marketing efforts - especially for B2B. Seattle, Wa (PRWEB) April 17, 2014 Business-to-business companies occupy a unique niche in the business market. Fannit.com recently released an article explaining how an integration of inbound and outbound marketing strategies can drive a B2B company’s marketing success. It’s tempting for B2B companies to...

2014-04-17 12:29:25

NEW YORK, April 17, 2014 /PRNewswire/ -- Some channels remain constant in the PR and marketing mix: press releases, advertisements--print and digital--email, the list goes on. As technology evolves, however, it does present small businesses in the B2B market with opportunities to make the most of their budget in creative ways. Opportunities in native advertising as well as platforms for targeted influencer marketing can help drive brand visibility. Even with all of these new channels,...

2014-04-16 23:16:07

The Sales 2.0 Conference will be held May 5–6, 2014, in San Francisco. Tristam Brown will share expert tips to help sales leaders align culture with strategy to achieve measurable revenue results. Santa Cruz, CA (PRWEB) April 16, 2014 Sales Dot Two Inc., producer of a leading industry event series for B2B sales managers and executives, is pleased to announce that Chairman and CEO of LSA Global, Tristam Brown, will speak at the Sales 2.0 Conference in San Francisco next month. The Sales...

2014-04-16 23:04:52

B2B marketing firm improves digital brand for education technology provider. San Diego, CA (PRWEB) April 16, 2014 Today, Bop Design, a San Diego web design firm, launched the new website for visual education app provider Brain Parade. “Brain Parade is more than just an education tool, it’s created a vibrant community of parents, instructors and institutions passionate about the way technology can improve and transform the learning environment for children with autism and special...

2014-04-15 23:13:40

Revenue Storm President and CRO LaVon Koerner will present, along with Bob Bartholomew, VP of Talent Management. The event, Success in Real Time, will be held May 5–6, 2014, in San Francisco. Santa Cruz, CA (PRWEB) April 15, 2014 Sales Dot Two Inc., producer of a leading industry event series for B2B sales managers and executives, has booked two speakers from Revenue Storm to present “Decoding the DNA of a Rainmaker” at the Sales 2.0 Conference. The presentation is aimed at helping...

2014-04-15 23:02:10

B2B marketing firm shares three points to effective guest blogging. San Diego, CA (PRWEB) April 15, 2014 In January, Matt Cutts of Google Webspam announced the decay and fall of guest blogging as a link building strategy. “The marketing world was in a flurry, desperately trying to figure out a substitute tactic,” says Jeremy Durant, business principal of B2B marketing firm Bop Design. Durant shares that while poor guest blogging can have a negative impact on SEO, the primary purpose...

2014-04-10 08:35:36

Advanced B2B and B2C Capabilities Bolster IBM's Global Leadership Position In Cloud-Based Marketing Automation and Customer Engagement Solutions ARMONK, N.Y., April 10, 2014 /PRNewswire/ -- IBM (NYSE: IBM) today announced a definitive agreement to acquire Silverpop, a privately held software company based in Atlanta, GA. Silverpop empowers marketers with cloud-based capabilities that deliver personalized customer engagements in highly scalable environments and will accelerate IBM's leadership...

2014-04-09 23:23:30

Integration Designed to Allow Marketers to Precisely Target Companies With Highest Propensity to Buy On LinkedIn Ads San Francisco, CA (PRWEB) April 09, 2014 Mintigo, a leading customer data platform, announced today its integration with LinkedIn Ads. This integration is designed to allow business-to-business (B2B) marketers to specifically target prospects at companies that have been identified with the highest propensity to buy their products or services. With Mintigo’s CustomerDNA™...

2014-04-09 23:01:15

B2B marketing and web design firm enhances brand and digital presence. San Diego, CA (PRWEB) April 09, 2014 Last month, Bop Design launched a new website to elevate its existing brand positioning, attract new visitors and reach a larger client base. In addition, the website implements new design and development trends such as a fully responsive web design. “We redesigned the Bop website to communicate a more credible, forward-thinking brand message for B2B firms in need of a marketing...