Latest California Milk Processor Board Stories
SAN CLEMENTE, Calif., Nov. 29, 2012 /PRNewswire/ -- Bonita Vista High School football players know that to excel in school and in sports, they need more than just skills; they need nine essential nutrients and vitamin D that come from drinking milk. Alex Ohlendorf, a junior at Bonita Vista High School in Chula Vista, gathered some of his varsity football teammates to enter this year's GOT MILK? Breakfast Billboard Photo Contest, which prompted teens from California to submit a...
SAN CLEMENTE, Calif., Nov. 5, 2012 /PRNewswire/ -- In 1997, an adorable 10-year-old Girl Scout named Megan Weber made an impression on Californians with her iconic uniform and an armful of cookie boxes on a memorable print campaign, provoking the question, "GOT MILK?" To commemorate this moment in time and the partnership established 15 years ago between the California Milk Processor Board (CMPB), the creator of GOT MILK?, and the Girl Scouts in California, the organizations...
SAN CLEMENTE, Calif., Aug. 6, 2012 /PRNewswire/ -- It's not rocket science: students need proper fuel to achieve top honors in school. Educators have been saying all along that academic success starts at the beginning of the day with a nutritious breakfast. Yet up to a third of adolescents still skip out on breakfast daily.[1] To deter this growing trend, the California Milk Processor Board (CMPB), the creator of GOT MILK?, has partnered with 14 school districts across the...
SAN CLEMENTE, Calif., July 9, 2012 /PRNewswire/ -- The California Milk Processor Board (CMPB), the creator of GOT MILK?, announced today the creation of a four-week sale of limited edition milk glasses from Jul. 9 through Aug. 5, 2012 to benefit community-based organizations in the Golden State. THINK Together, the Bay Area Community Resources and the Central Valley Afterschool Foundation, which support afterschool and summer programs for children and their parents to make...
CANNES, France, June 19, 2012 /PRNewswire/ -- Goodby Silverstein & Partners (GSP) announced they have been awarded a prestigious Gold Lion in the new Mobile Category for "best use of multiple screens" for the Chevy Game Time app at the Cannes International Festival of Creativity 2012. The Chevy Game Time app was created to enhance second screen viewing during Super Bowl XLVI, allowing users to play games in real time and enter to win prizes, including 20 Chevys and thousands of...
SAN CLEMENTE, Calif., June 4, 2012 /PRNewswire/ -- Have you ever walked down the dairy aisle at the market and wondered which milk is best for you and your family? Just in time for National Dairy Month this June, the California Milk Processor Board (CMPB), the creator of GOT MILK?, and Dairy Council of California will work together to educate consumers on the various milk options available today and how their choices could make a difference in their overall health. (Photo:...
SAN CLEMENTE, Calif., May 21, 2012 /PRNewswire/ -- Summer socials al fresco: this is what California summers are all about. To complement barbecues and picnics during the season, food lovers search for decadent desserts to satisfy the sweet tooth. With this in mind, the California Milk Processor Board (CMPB), the creator of GOT MILK?, has partnered with "Top Chef Just Desserts" Season One Finalist Danielle Keene to show Californians gourmet, yet easy-to-make recipes that are sure...
SAN CLEMENTE, Calif., March 1, 2012 /PRNewswire/ -- Today, consumers are looking for ways to eat healthy and to incorporate more authentic, natural and wholesome foods into their diets - the less processed the better. But with quality, wholesome foods also comes the misconception that eating healthy can be expensive. That's why the California Milk Processor Board (CMPB), the creator of GOT MILK?, has partnered with Dairy Council of California to inform consumers throughout the...
SAN CLEMENTE, Calif., Dec. 7, 2011 /PRNewswire/ -- The flavors of tradition can be enjoyed this holiday without the guilt thanks to the California Milk Processor Board (CMPB), the creator of GOT MILK? The CMPB has partnered with Certified Nutritionist and Author Chef LaLa to give Californians a merrier reason to celebrate in this season of festivities: traditional desserts for under 200 calories a serving. From hot chocolate, to gelatins to custards, milk binds the treats together to...
SAN CLEMENTE, Calif., Aug. 8, 2011 /PRNewswire/ -- From innovative models like allowing students to eat at their desks at the start of the school day to alternatives like packaged "grab-n-go" meals, educators are hungry for ways to increase breakfast participation on campus. Research shows that students who routinely eat a nutritious breakfast perform better on tests, have lower rates of tardiness and absences, and have overall better eating habits. That's why 10 high school districts...
