Latest Campaign advertising Stories

2014-06-25 12:26:37

ALEXANDRIA, Va., June 25, 2014 /PRNewswire/ -- Targeted Victory, a leader in online advertising and integrated data management for political candidates, today announced a partnership with Kantar Media CMAG, the nonpartisan leader in tracking political advertising across television, radio and online. Through this partnership, Targeted Victory will combine media tracking data from Kantar Media CMAG with Census-based television data to create custom online "Rapid Response" audiences,...

2012-12-05 16:21:28

American politicians (and their unofficial ad creators) are a nasty bunch when it comes to campaigning online, particularly when combining personal and issue attacks in advertisements posted to YouTube, University of Melbourne research has determined. Political communications researcher Dr Jacob Groshek, together with co-investigators Noortje de Boer and Hannah Sütfeld, analyzed 144 online campaign ads produced for more than 11 candidates during the 2012 French and American...

Your Body Does Not Lie: Political Ads Of Candidates People Oppose Are Ignored
2012-09-17 10:00:08

A recent study examined people´s bodily responses while watching presidential campaign ads - and discovered another way that people avoid political information that challenges their beliefs. In the last days of the 2008 campaign, researchers had people watch a variety of actual ads for Republican presidential candidate John McCain and his Democratic rival Barack Obama while the viewers´ heart rates, skin conductance and activation of facial muscles were monitored. The results...

2011-05-05 08:45:00

SECAUCUS, N.J., May 5, 2011 /PRNewswire/ -- Vision Media Marketing Inc. (VMMI, http://vmmi.net), a full-service public relations and media consulting firm based in North Jersey, today announced it has created and is airing a political ad using rap music for one of its clients, Nick Sacco for Mayor. The ad's unusual approach, repeating a chorus of "I don't know where you be from, I be from North Bergen, son," conveys many of the positive changes in North Bergen since Mr. Sacco became mayor...

Word of the Day
  • A punctuation mark (/) used to separate related items of information.
  • A little rod; a twig.
This word comes from the Late Latin 'virgula,' accentual mark, a diminutive of 'virga,' rod.