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Last updated on April 19, 2014 at 1:20 EDT

Latest Campaign advertising Stories

2013-07-09 08:25:10

--Alexandria, Va. Firm Becomes First Political Agency to Capitalize on Rentrak's TV Ratings Currency for Upcoming 2013-2014 Election Cycle-- PORTLAND, Ore., JULY 9, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen measurement serving the advertising, television and movie industries, today announced a multi-year TV Essentials contract with National Media Research, Planning and Placement, LLC (NMRPP) of Alexandria, Va., the leader in media targeting and...

2012-12-05 16:21:28

American politicians (and their unofficial ad creators) are a nasty bunch when it comes to campaigning online, particularly when combining personal and issue attacks in advertisements posted to YouTube, University of Melbourne research has determined. Political communications researcher Dr Jacob Groshek, together with co-investigators Noortje de Boer and Hannah Sütfeld, analyzed 144 online campaign ads produced for more than 11 candidates during the 2012 French and American...

2012-10-01 06:23:08

ANALYSIS OF TEN KEY STATES FINDS SPANISH-LANGUAGE ADVERTISING REPRESENTS LESS THAN 5 PERCENT OF TOTAL MEDIA SPEND WASHINGTON, Oct. 1, 2012 /PRNewswire-USNewswire/ -- A new report from the Speak Our Language project by the United States Hispanic Chamber of Commerce (USHCC) finds that Spanish-language advertising continues to represent a relatively small fraction of election advertising spending, even in the states with the largest and most electorally significant Hispanic populations....

Your Body Does Not Lie: Political Ads Of Candidates People Oppose Are Ignored
2012-09-17 10:00:08

A recent study examined people´s bodily responses while watching presidential campaign ads - and discovered another way that people avoid political information that challenges their beliefs. In the last days of the 2008 campaign, researchers had people watch a variety of actual ads for Republican presidential candidate John McCain and his Democratic rival Barack Obama while the viewers´ heart rates, skin conductance and activation of facial muscles were monitored. The results...

2012-08-27 10:26:29

SEATTLE, Aug. 27, 2012 /PRNewswire-iReach/ -- As presidential campaigns use technology to promote their candidates, influence opinion and win votes, technology is also being harnessed to help voters sort through all the political "spin." Created by former MIT students, the new Super PAC App "listens" to political TV ads and tells the user how much money was spent on the ad, as well as the organization that funded it. According to a Political.com poll, 77% of respondents would use the new...

2012-08-23 02:24:10

NEW YORK, Aug. 23, 2012 /PRNewswire/ -- The economy was the subject most frequently broadcast in political ads over the past five weeks, but Welfare became the dominant topic in ads after Mitt Romney picked Paul Ryan as his running mate, according to Civolution's Teletrax new ad-tracking services. Civolution, the leading provider of technology and solutions for identifying, managing, and monetizing media content, used its media intelligence platform, Teletrax - Television Monitoring®,...

2011-12-01 08:22:00

SCOTTSDALE, Ariz., Dec. 1, 2011 /PRNewswire/ -- emediaXchange.com media platform defines a new competitive edge for media planning, placement and analysis. emediaXchange.com is the electronic marketplace to serve political and issue-based campaign advertising. Using emediaXchange.com campaign teams can plan and execute targeted ad buys across a customized network of leading radio outlets reaching the precise demographic audience they select, and have their ads on the air often within a day...

2011-05-05 08:45:00

SECAUCUS, N.J., May 5, 2011 /PRNewswire/ -- Vision Media Marketing Inc. (VMMI, http://vmmi.net), a full-service public relations and media consulting firm based in North Jersey, today announced it has created and is airing a political ad using rap music for one of its clients, Nick Sacco for Mayor. The ad's unusual approach, repeating a chorus of "I don't know where you be from, I be from North Bergen, son," conveys many of the positive changes in North Bergen since Mr. Sacco became mayor...