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Latest Canadian Club Stories

2012-03-01 05:00:00

DEERFIELD, Ill., March 1, 2012 /PRNewswire/ -- Hornitos® Premium Tequila today announced the launch of the second annual Mariachi Mash Up music video and consumer sweepstakes. This year, Hornitos is adding a little mariachi flavor to the iconic party anthem, "We're Not Gonna Take It," to help kick off tequila season and get the party going on Cinco de Mayo. Hornitos is also giving tequila fans the opportunity to enter into a sweepstakes for a chance to win a role in this year's...

2011-12-20 11:49:00

DEERFIELD, Ill., Dec. 20, 2011 /PRNewswire/ -- In TIME magazine's annual end-of-year reflection, Jim Beam's innovative "Bold Choices" advertising campaign was selected as one of the top 10 TV ads of 2011. Described by the publication as "a strangely inspiring, and wise, piece of advertisement," the TV commercial titled "Parallels" can now add TIME magazine's recognition to a host of industry accolades received throughout the year. "Our movement to celebrate bold choices and...

2011-10-24 07:00:00

CLERMONT, Ky., Oct. 24, 2011 /PRNewswire/ -- Jim Beam® and Kid Rock are building on their long-standing relationship by partnering to help music and bourbon fans alike get out of their boring day-to-day routine and into a night where they can "Unleash Their Spirit" with the Brand's newest bourbon, Devil's Cut(TM). The award-winning musician and Devil's Cut came together this weekend and scoured Twitter to find guys 21+ talking about their dull weekend plans. Building off...

2011-06-28 09:05:00

LAS VEGAS, and CHARLESTON, S.C., June 28, 2011 /PRNewswire/ -- Benefitfocus is pleased to announce that Beam Global Spirits & Wine has selected BENEFITFOCUS® HR InTouch for employee benefit enrollment, communication, education and wellness. The announcement was made at the SHRM 2011 Annual Conference & Exposition. A worldwide organization with more than 3,200 employees, Beam Global Spirits & Wine is the largest U.S.-based spirits company and is famous for such...

2011-06-07 08:00:00

DEERFIELD, Ill., June 7, 2011 /PRNewswire/ -- Hornitos(TM) Premium Tequila is proud to announce Jon Sandler and The Fancy Band as the winners of the first ever national "Mariachi Mash Up" competition. Jon Sandler and The Fancy Band, based in Brooklyn, New York, went Horns Up!(TM) in their mariachi cover of "Young Folks" by Peter Bjorn and John. In addition to receiving a $10,000 cash prize, Jon Sandler and The Fancy Band will also be featured in the coveted "Backbeat" section of Billboard...

2011-05-02 16:12:00

CHICAGO, May 2, 2011 /PRNewswire/ -- Beam Global Spirits and Wine has named Euro RSCG Chicago its creative agency of record for Pucker Vodka, a new product entry in the flavored vodka category. This news comes on the heels of recent momentum at the Chicago agency that includes wins from Groupon, Sears and Sonic, to name a few. Euro RSCG Chicago, which also works on Hornitos Tequila, Sauza Tequila, Effen Vodka and Tres Generaciones for Beam Global Spirits and Wine, was awarded this...

2011-04-25 05:00:00

DEERFIELD, Ill., April 25, 2011 /PRNewswire/ -- Hornitos(TM) Premium Tequila is giving up-and-coming bands a chance at stardom via the new Hornitos Tequila Mariachi Mash Up competition with official media partner Billboard Magazine, announced today. Whether it's rock, hip-hop or classical, the national contest challenges musical acts of all types to create their own mariachi-inspired mash up in celebration of the official kick-off to tequila season . (Logo:...

2011-03-18 09:54:00

DEERFIELD, Ill., March 18, 2011 /PRNewswire/ -- Jim Beam® today announced the first-of-its-kind "Live Music Series" - a string of 10 concerts each featuring a different headline artist that has forged a unique and bold path to success. Jim Beam will offer a program that allows legal-aged consumers to choose exclusive song downloads from the Live Music Concert Series, where legal.* The Jim Beam Live Music Series artists include: Kid Rock, Bob Schneider, Cold War Kids,...

2010-12-21 12:24:00

DEERFIELD, Ill., Dec. 21, 2010 /PRNewswire/ -- In these trying economic times, it's no surprise that one of the top New Year's Resolutions for men in America is to save money. But a shocking new study shows that while men want to reign in their expenses, they'll still splurge when it comes to their sweethearts, even if it's at the expense of dear old mom. According to a nationwide poll conducted by Maxim Magazine and Hornitos(TM) Premium Tequila, a whopping 46% of men are planning on...

2010-10-14 05:30:00

DEERFIELD, Ill., Oct. 14 /PRNewswire/ -- Jim Beam Black® Double Aged Bourbon has launched the Beamfire Sweepstakes* - an online program that allows consumers to toss items from the past into a virtual bonfire in celebration of how much they've matured over the last eight years. The program is part of a new platform from the premium Bourbon titled "8 years changes everything," which plays up the product's eight-year aging process. Beamfire lives online at...