Latest Center on Alcohol Marketing and Youth Stories

Reducing youth exposure to alcohol advertising and marketing is a missed opportunity for states to improve public health, according to a new review of state alcohol advertising laws from the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. The report examines the extent to which states' alcohol advertising laws incorporate eight different best practices to reduce youth exposure to alcohol advertising and marketing, and finds only eleven...

BALTIMORE, Dec. 19, 2011 /PRNewswire-USNewswire/ -- The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health today released a four-part YouTube movie (http://www.youtube.com/user/JohnsHopkinsSPH) charting the alcohol industry's push into digital marketing and raising questions whether the industry's self-regulation is adequately protecting underage youth from exposure to the "alcohol experience" available on social marketing platforms...

BALTIMORE, Sept. 13, 2011 /PRNewswire-USNewswire/ -- Almost one out of 11 alcohol radio ads in 75 markets across the nation in 2009 failed to comply with the industry's voluntary standard for the placement of advertising, according to the latest analysis conducted by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. In 2003, trade groups for beer and distilled spirits committed to placing alcohol ads in media venues only when underage...

Ads Placed on Cable TV Networks More Than Tripled BALTIMORE, Dec. 15, 2010 /PRNewswire-USNewswire/ -- Youth exposure to alcohol advertising on U.S. television increased 71 percent between 2001 and 2009, according to a report released today by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health. Despite efforts by alcohol companies to strengthen their self-regulatory standards, the average number of ads seen by youth watching television...

NORWALK, Conn., Aug. 12 /PRNewswire-FirstCall/ -- A study conducted by CAMY, the Center for Alcohol Marketing and Youth, released earlier this week, found a dramatic reduction in the exposure of youth to alcohol advertising in magazines. From 2001 to 2008, exposure dropped by an impressive 48%, demonstrating that the industry's practice of self-regulation and commitment to advertising exclusively in publications with an audience that's at least 70% age 21 or older is working. CAMY's study...

Small Number of Brands Keep Ads in Youth-Oriented PublicationsYouth exposure to alcohol advertising in magazines declined by 48 percent between 2001 and 2008, according to a new study by the Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health.Although 325 alcohol brands advertised in magazines in 2008, just 16 brands accounted for half of the advertising placed in publications more likely to be seen per capita by youth than by adults. Leading...

By Jernigan, David Wedekind, Jennifer PEOPLE WERE DRINKING ALCOHOL long before the alcohol industry hooked up with Madison Avenue, but the beer, wine and liquor companies clearly believe advertising affects consumption patterns. Alcohol companies spend close to $2 billion every year advertising in the United States alone. From 2001 to 2007, they aired more than 2 million television ads and published more than 20,000 magazine advertisements. Such heavy advertising inevitably leads to heavy...