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Last updated on April 24, 2014 at 17:35 EDT

Latest Cheerios Stories

2014-03-08 20:20:30

Dillon visits Nellis Air Force Base before competing in the No. 3 Cheerios Chevrolet SS at Las Vegas Motor Speedway LAS VEGAS, March 8, 2014 /PRNewswire/ -- General Mills Inc. (NYSE: GIS) announced today a product donation made by Cheerios Racing and NASCAR Sprint Cup Series (NSCS) driver Austin Dillon at the Nellis Air Force Base in Las Vegas. Dillon, driver of the No. 3 Cheerios Chevrolet SS for Richard Childress Racing, will be on hand to assist with the 15-pallet delivery of...

2014-03-04 08:28:41

Four exclusive DC Comics featuring Justice League Super Heroes are now available in specially marked boxes of Big G cereals MINNEAPOLIS, March 4, 2013 /PRNewswire/ -- Back by popular demand, select General Mills Big G cereals now include four collectible comic books featuring the iconic DC Comics' Justice League characters, on shelves now through April 2014. Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros....

2014-01-29 08:24:34

Ad, The Family Breakfast Project and 1 Million Free Boxes Celebrates Togetherness MINNEAPOLIS, Jan. 29, 2014 /PRNewswire/ -- For the first time in its 73-year history, Cheerios(®) will appear in an ad during the big game, celebrating those special moments that can occur at the breakfast table with family. (Photo: http://photos.prnewswire.com/prnh/20140129/NY54655 ) The iconic cereal, which has always stood for precious moments with family -- from a toddler's first finger food...

Non-GMO Cheerios
2014-01-03 12:45:45

Brett Smith for redOrbit.com - Your Universe Online Despite a significant lack of evidence showing they are harmful, genetically modified organisms (GMO) in the food production industry have drawn the ire of skeptical consumers. In a tacit acknowledgment of this movement, General Mills has announced that it will begin selling non-GMO Cheerios in the coming weeks. The cereal will now be labeled as "Not Made With Genetically Modified Ingredients" – an uncertified claim. The packaging...

2013-12-11 12:25:39

General Mills enters 17th year of sponsorship in NASCAR MINNEAPOLIS, Dec. 11, 2013 /PRNewswire/ -- General Mills Inc. (NYSE: GIS) today announced its sponsorship of rising star Austin Dillon in the NASCAR Sprint Cup Series in 2014. Dillon, the 2013 NASCAR Nationwide Series champion, will drive the No. 3 Cheerios Chevrolet for Richard Childress Racing in NASCAR's elite series. (Photo: http://photos.prnewswire.com/prnh/20131211/NY31024 ) To celebrate the news, Cheerios launched...

2013-11-19 08:34:25

Star Wars and Cereal Fans Alike Are Asked to Bring Out Their Inner Force and Share Their Favorite Star Wars Moments to Be Re-Created Into a "Cereal Wars" Vine or Instagram Video MINNEAPOLIS, Nov. 19, 2013 /PRNewswire/ -- May the Force be with you ... at the breakfast table, that is. Back by popular demand, select General Mills Big G cereals now include eight collectible figure pens featuring various characters from the iconic Star Wars episodes from now until the end of the year. To...

2013-11-06 12:25:19

New Chex® Party Mix Recipes Make Entertaining and Gift-Giving Easy MINNEAPOLIS, Nov. 6, 2013 /PRNewswire/ -- Holiday season is filled with family food traditions, from stuffing and pumpkin pie, to festive cakes and frosted sugar cookies. This year, wow your family, guests and friends with a fun, crunchy twist on the great tastes of holiday favorites. All you need is Chex® cereal, ingenious ingredient combinations and only 15 minutes in the microwave. (Photo:...

2013-10-14 08:23:42

Powered by 'Hello, Cereal Lovers' and Celebrity Chef Justin Warner, Week-Long Celebration Showcases Cereal's Role in Pop Culture MINNEAPOLIS, Oct. 14, 2013 /PRNewswire/ -- Featuring star-studded New York City chefs, cereal-inspired culinary creations, cereal-themed pop art installations and a sweepstakes to get consumers thinking outside the (cereal) box, National Cereal Lovers Week kicks off today, celebrating cereal and the crunching, slurping fans who love it. The inaugural...

2013-09-25 12:22:07

Commitment emphasizes dedication to sustainable agriculture and environmental stewardship throughout the supply chain MINNEAPOLIS, Sept. 25, 2013 /PRNewswire/ -- General Mills announced today a commitment to sustainably source 100 percent of its 10 priority ingredients by 2020. These ingredients represent 50 percent of General Mills' total raw material purchases. The commitment builds on the company's sustainability mission to conserve and protect the resources upon which its business...

2013-08-13 16:23:43

Honey Nut Cheerios® character kicks-off campaign to 'spread the honey' with joyful, danceable track MINNEAPOLIS, Aug. 13, 2013 /PRNewswire/ -- People are buzzing about the brand-new collaboration released this week from music superstar Nelly and Buzz the Bee, the iconic Honey Nut Cheerios® character. Honey-loving musician Nelly features Buzz in a fun, danceable remix of his hit song 'Ride Wit Me,' that has people saying "Must be the Honey!" To view the multimedia assets associated...