Latest Cheerios Stories

Spoonfuls of Stories® Author Contest Winner Could Win Cash and a Contract with Simon & Schuster Publishing MINNEAPOLIS, May 14, 2013 /PRNewswire/ -- Do your own kids love the stories you tell? Have you dreamed of becoming an author of a children's book? This is your chance! Cheerios(®) is calling all aspiring children's book authors to enter the Spoonfuls of Stories(®) Author Contest. Never-before-published authors are encouraged to write and submit an original story for a book...

For the first time, Spoonfuls of Stories® expands to include chapter books for older children MINNEAPOLIS, April 25, 2013 /PRNewswire/ -- Furthering its commitment to nourish children's bodies and minds, Cheerios(®) is expanding its Spoonfuls of Stories(®) to reach older kids for the first time in the history of the 11-year program. (Logo: http://photos.prnewswire.com/prnh/20130425/NY01960LOGO ) As it has for the past decade, Cheerios(®) Spoonfuls of Stories(®) will provide...

MINNEAPOLIS, Jan. 24, 2013 /PRNewswire-USNewswire/ -- General Mills' Cheerios® has signed on as a national supporter of the American Heart Association's My Heart. My Life. Healthy Living program, which includes the Twin Cities Heart Walk, scheduled for May 4, 2013 at Target Field. As part of the promotion, specially marked boxes of Cheerios® cereal include a code that consumers can enter on the Cheerios website (Cheerios.com/donate). A $1 donation will be made to the American...

Thousands of Negative Posts Result in General Mills Removing App Encouraging People to Share What Cheerios Means to Them. WASHINGTON, Dec. 6, 2012 /PRNewswire-USNewswire/ -- The GMO Inside campaign announced today that thousands of concerned consumers have flooded Cheerios' Facebook page (http://www.facebook.com/Cheerios) distressed about genetically engineered ingredients in Cheerios and outraged at General Mills contributing over $1.1 million to "No on 37" in California, the...

LAS VEGAS, July 9, 2012 /PRNewswire/ -- Spanish-language novela leading man Juan Soler and Honey Nut Cheerios® today launched a joint, multi-market, education initiative designed to help Hispanics lead a heart healthy life. Among its suggestions: cutting down on the heavy saturated fat and cholesterol intake contained in many Latin dishes. (Photo: http://photos.prnewswire.com/prnh/20120709/CL37034 ) Called, "Cuidate, Corazon" (Take Care, Heart), the initiative seeks to help...

While cereal companies have improved the nutritional quality of the majority of cereals marketed to children, they continue to most actively market their least healthy products to those same youngsters, officials from the Yale University's Rudd Center for Food Policy & Obesity reported on Friday. The findings come as part of a three-year update to the Rudd Center's Cereal FACTS report, which was originally launched in 2009. That study discovered that the breakfast cereals that were...

NEW YORK, Nov. 1, 2011 /PRNewswire/ -- Which candies were the Halloween favorites this year? According to the 2012 Harris Poll Youth EquiTrend® study of eight to 24 year olds, the first goodies to disappear out of the candy bowl should have been Hershey's Milk Chocolate Candy Bars, the highest ranked Sweet Treat Brand of the Year. Other Youth EquiTrend sweet treat brands that would have been gobbled up quickly include Reese's Peanut Butter Cups and Hershey's Kisses. America's youth have...

Deadline Approaching for the Cheerios New Author Contest WASHINGTON, July 7, 2011 /PRNewswire-USNewswire/ -- Do you have a great idea for a children's story that you'd like to share with millions of readers? The annual Cheerios® New Author Contest is searching for the next great children's book author, and there are less than two weeks left to enter! (Logo: http://photos.prnewswire.com/prnh/20101214/DC17316LOGO-b ) The contest is a part of the Cheerios® Spoonfuls of Stories program,...

Nematodes, microscopic worms, are making engineers look twice at their ability to exhibit the "Cheerios effect" when they move in a collective motion.These parasites will actually stick together like Cheerios swimming in milk in a cereal bowl after a chance encounter "due to capillary force." This observation has made Virginia Tech engineers speculate about the possible impacts on the study of biolocomotion.Their work appears in the journal, Soft Matter, a publication of...

MINNEAPOLIS, Minn., June 14 /PRNewswire/ -- Leo Valenzuela, of Snowflake, Arizona, has cooked his way to the Grand Prize in QueRicaVida.com's "La Receta de Mi Cocina" contest. The 52-year-old realtor won out over hundreds of other participants, who sent in their recipes online between October 2009 and January 2010. The contest invited creative cooks to share their personalized version of a favorite Latin dish, using at least one of 14 General Mills brand products that support the company's...